Section 2
Social Media and Technology Trends
By Boundless
![Thumbnail](../../../../../../figures.boundless-cdn.com/11508/square/internet-usage.jpeg)
Web advertisers study online behavior and use the results to increase the effectiveness of their campaigns.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11498/square/-macworld-28angled-view-29.jpeg)
Social media applications for mobile devices are an effective way to advertise to consumers because consumers spend so much time on their mobile devices.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11538/square/zwickau-shopping-mall.jpeg)
The World Wide Web has become a key commercial center, and thus, an increasingly important place where companies target potential customers.
![Thumbnail](../../../../../../figures.boundless-cdn.com/31003/square/4731898939-e972eb3594-b.jpeg)
Marketing teams must adjust their marketing mix strategies accordingly to adapt and succeed in a rapidly changing media environment.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11524/square/google-nexus-s-smartphone.jpeg)
Marketing campaigns can be enhanced through the use of mobile apps, designed to run exclusively on smartphones and tablets.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11513/square/twitter-badge-1.jpg)
Real-time and location-based web are key trends for marketers to understand as they try to develop image, create awareness, and increase sales.