Section 2
Internal Factors
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
4 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/12035/square/-10-24-20at-208.31.00-20pm.jpg)
Company Capabilities
Capability management uses the organization's customer value proposition to set goals for capabilities based on value contribution.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11899/square/10-23-20at-2010.21.00-20am.jpg)
Competition
Companies must conduct competitive analysis to identify their competition accurately, and must avoid defining the competition too narrowly.
![Thumbnail](../../../../../../figures.boundless-cdn.com/14285/raw/rical-browser-market-share.jpg)
Calculating Market Share
Market share is an important indicator of the strength of a business in it's industry, even though there is no standard way to measure it.
![Thumbnail](../../../../../../figures.boundless-cdn.com/12278/square/1415710-9bb9ac78.jpeg)
Monitoring Competition
Companies must monitor competition in order to make intelligent marketing decisions based on how competitors operate.