Section 1
The Marketing Environment
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
3 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/12367/square/5562571036-f8508ecf3c.jpeg)
Scanning and Analysis
Environmental scanning is one technique used by organizations to monitor the environment.
![Thumbnail](../../../../../../figures.boundless-cdn.com/12369/square/7903610268-5fd869fcf8.jpeg)
Environmental Management
Companies which have the environmental management perspective take actions to influence their marketing environment.
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Responding to the External Environment
Marketers can respond in three basic ways to their environment – doing nothing, being proactive, or reacting.