Gallup Poll

Examples of Gallup Poll in the following topics:

• The Gallup Organization

  • Gallup Inc. was founded in 1958, when George Gallup grouped all of his polling operations into one organization.
  • Gallup currently has four divisions: Gallup Poll, Gallup Consulting, Gallup University, and Gallup Press.
  • Gallup Inc. was founded in 1958, when George Gallup grouped all of his polling operations into one organization.
  • The Gallup Poll is the division of Gallup that regularly conducts public opinion polls in more than 140 countries around the world.
  • Gallup Poll results, analyses, and videos are published daily on Gallup.com in the form of data-driven news.

• Early Public Opinion Research and Polling

  • The first known example of an opinion poll was an 1824 local straw poll by The Harrisburg Pennsylvanian for the Jackson Adams race.
  • At the same time, George Gallup conducted a far smaller, but more scientifically based survey, in which he polled a demographically representative sample.
  • Gallup correctly predicted Roosevelt's landslide victory.
  • Gallup launched a subsidiary in the United Kingdom, where it almost alone correctly predicted Labour's victory in the 1945 general election.
  • By the 1950s, various types of polling had spread to most democracies.

• Political Ideology

  • The size of ideological groups varies slightly depending on the poll.
  • Gallup/USA Today polling in June 2010 revealed that 42% of those surveyed identify as conservative, 35% as moderate, while 20% identify as liberal .
  • CNN exit polls have found moderates to be rather evenly divided between the country's two main parties.
  • This chart, using Gallup Poll data, depicts trends in US political ideologies from 1992-2012.
  • Percent of self-identified liberals in the United States, broken down by state, according to Gallup, August 2010.

• Twenty-First-Century Americans

  • Public attitudes about immigration in the U.S. were heavily influenced in the aftermath of the 9/11 attacks.According to a 2009 Gallup poll, after the attacks, only 52% of Americans believed that immigration was a good thing overall for the U.S., down from 62% the year before.

• The Importance of Accuracy

  • The importance of accuracy may be illustrated through the example of the Literary Digest Roosevelt-Landon presidential election poll.
  • In 1936, the Digest conducted their presidential poll with 2.3 million voters, a huge sample size.
  • At the same time, George Gallup conducted a far smaller, but more scientifically based survey, in which he polled a more demographically representative sample.
  • Gallup correctly predicted Roosevelt's landslide victory.
  • Relevance of the survey information, quality of the data, and overcoming personal bias are integral to polling accuracy.

• The Media

  • They then compared to the same or similar questions posed with "the public" based on Gallup, and Pew Trust polls.

• Types of Polls

  • A benchmark poll is generally the first poll taken in a campaign.
  • Brushfire polls are polls taken during the period between the benchmark and tracking polls.
  • An entrance poll is a poll that is taken before voters cast their votes.
  • Like all opinion polls, exit polls by nature do include a margin of error.
  • A straw poll or straw vote is a poll with nonbinding results.

• Telephone and Internet Polling

  • Internet and telephone polls are very useful as they are much cheaper than most other polls and are able to reach a wide population.
  • Online polls are becoming an essential research tool for a variety of research fields, including marketing and official statistics research.
  • Web polls are faster, simpler, and cheaper than many other polling methods.
  • An important aspect of telephone polling is the use of interviewers.
  • However, there are some disadvantages to telephone polling.

• The Problems with Polls

  • A sample size of around 500 – 1,000 is a typical compromise for political polls .
  • Another way to reduce the margin of error is to rely on poll averages.
  • This method is based on the assumption that the procedure and sample size is similar enough between many different polls to justify creating a polling average.
  • A number of theories and mechanisms have been offered to explain erroneous polling results.
  • Since some people do not answer calls from strangers or refuse to answer the poll, poll samples may not be representative samples from a population due to a non-response bias.

• Conducting Polls

  • Steps to conduct a poll effectively including identifying a sample, evaluating poll questions, and selecting a question and response mode.
  • Generally, in order to conduct a poll, the survey methodologist must do the following :
  • Usually, a poll consists of a number of questions that the respondent answers in a set format.
  • When properly constructed and responsibly administered, questionnaires become a vital instrument for polling a population.
  • Adequate questionnaire construction is critical to the success of a poll.