Chapter 1. Prenatal Survey

Table 1.48. Percent of pregnant women who have recently heard each type of radio ad featuring a man singing about breastfeeding by selected demographics1, 2

Infant Feeding Practices Study II

  N Yes, the soul
music ad
Yes, the country
western music ad
No, have not
heard either
Not sure
ALL 4,875 0.7 0.9 94.4 5.2
Age
18-24 1,369 1.1 1.1 90.9 8.3
25-29 1,570 0.7 1.0 95.0 4.3
30-34 1,214 0.4 0.6 95.9 4.0
35+ 710 0.4 0.6 97.2 3.2
Parity
Primiparous 1,514 0.7 0.7 93.7 6.1
Multiparous 3,187 0.6 0.9 95.1 4.5
Education
HS or less 1,045 0.8 1.0 92.0 7.5
Some college 1,753 0.5 0.7 95.1 4.7
College graduate 1,459 0.3 0.4 97.5 2.7
Income (% of poverty)
< 185% 2,192 1.1 1.3 92.3 6.5
185- < 350% 1,676 0.4 0.6 95.6 4.5
>=350% 1,007 0.4 0.4 96.9 3.5
WIC Participant
No 3,241 0.4 0.6 95.9 4.1
Yes 1,625 1.4 1.4 91.4 7.4
Race
White 3,844 0.4 0.7 95.1 4.6
Black 298 1.3 0.7 93.6 7.0
Hispanic 334 1.8 1.2 90.4 8.1
Region
Northeast 825 0.6 1.0 96.0 3.8
Midwest 1,405 0.6 0.7 94.7 4.9
South 1,688 0.8 0.9 93.2 6.5
West 957 0.6 0.9 94.7 4.6

1Table is based on variables: P50A-D
2
Row percentages do not add up to 100% because women could choose all that apply