TY - JOUR AU - Pellegrin, Karen L. AU - Barbato, Anna AU - Holuby, R. Scott AU - Ciarleglio, Anita E. AU - Taniguchi, Ronald PY - 2014 TI - Cost-Effective Strategies for Rural Community Outreach, Hawaii, 2010-2011 T2 - Preventing Chronic Disease JO - Prev Chronic Dis SP - E215 VL - 11 CY - Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA. N2 - Three strategies designed to maximize attendance at educational sessions on chronic disease medication safety in older adults in rural areas were implemented sequentially and compared for cost-effectiveness: 1) existing community groups and events, 2) formal advertisement, and 3) employer-based outreach. Cost-effectiveness was measured by comparing overall cost per attendee recruited and number of attendees per event. The overall cost per attendee was substantially higher for the formal advertising strategy, which produced the lowest number of attendees per event. Leveraging existing community events and employers in rural areas was more cost-effective than formal advertisement for recruiting rural community members. SN - 1545-1151 UR - http://dx.doi.org/10.5888/pcd11.140315 DO - 10.5888/pcd11.140315 ER -