Small Business Management in the 21st Century

Table of Contents

• Licensing Information

• Chapter 1: Foundations for Small Business

  • Chapter Introduction
  • Small Business in the US Economy
  • Success and Failure in Small Businesses
  • Evolution
  • Ethics
  • The Three Threads

• Chapter 2: Your Business Idea: The Quest for Value

  • Chapter Introduction
  • Defining the Customer’s Concept of Value
  • Knowing Your Customers
  • Sources of Business Ideas
  • The Three Threads

• Chapter 3: Family Businesses

  • Chapter Introduction
  • Family Business: An Overview
  • Family Business Issues
  • Conflict
  • The Three Threads

• Chapter 4: E-Business and E-Commerce

  • Chapter Introduction
  • E-Business and E-Commerce: The Difference
  • E-Commerce Operations
  • E-Commerce Technology
  • The Three Threads

• Chapter 5: The Business Plan

  • Chapter Introduction
  • Developing Your Strategy
  • The Necessity for a Business Plan
  • Building a Plan
  • The Three Threads

• Chapter 6: Marketing Basics

  • Chapter Introduction
  • What Marketing Is All About
  • The Customer
  • Marketing Research
  • The Three Threads

• Chapter 7: Marketing Strategy

  • Chapter Introduction
  • The Importance of a Marketing Strategy
  • The Marketing Strategy Process
  • Segmentation and the Target Market
  • Differentiation and Positioning
  • Marketing Strategy and Product
  • Marketing Strategy and Price
  • Marketing Strategy and Place
  • Marketing Strategy and Promotion
  • The Three Threads

• Chapter 8: The Marketing Plan

  • Chapter Introduction
  • The Need for a Marketing Plan
  • The Marketing Plan
  • The Three Threads

• Chapter 9: Accounting and Cash Flow

  • Chapter Introduction
  • Understanding the Need for Accounting Systems
  • Financial Accounting Statements
  • Financial Ratio Analysis
  • The Three Threads

• Chapter 10: Financial Management

  • Chapter Introduction
  • The Importance of Financial Management in Small Business
  • Financial Control
  • Financial Decision Making
  • The Three Threads

• Chapter 11: Supply Chain Management: You Better Get It Right

  • Chapter Introduction
  • The Supply Chain and a Firm’s Role in It
  • A Firm’s Role in the Supply Chain
  • The Benefits and the Risks of Participating in a Supply Chain
  • The Three Threads

• Chapter 12: People and Organization

  • Chapter Introduction
  • Principles of Management and Organization
  • Organizational Design
  • Legal Forms of Organization for the Small Business
  • People
  • The Three Threads

• Chapter 13: The Search for Efficiency and Effectiveness

  • Chapter Introduction
  • Personal Efficiency and Effectiveness
  • Creativity
  • Organizational Efficiency
  • Going Lean
  • Personnel Efficiency
  • The Three Threads

• Chapter 14: Icebergs and Escapes

  • Chapter Introduction
  • Icebergs
  • Disaster Assistance
  • Escapes: Getting Out of the Business
  • Exit Strategies

• Chapter 15: Going Global: Yes or No?

  • Chapter Introduction
  • US Small Business in the Global Environment
  • What You Should Know Before Going Global
  • Key Management Decisions and Considerations
  • The Three Threads

• Chapter 16: Appendix: A Sample Business Plan

  • Executive Summary