Understanding Media and Culture: An Introduction to Mass Communication

Table of Contents

• Licensing Information

• Chapter 1: Media and Culture

  • Chapter Introduction
  • Intersection of American Media and Culture
  • How Did We Get Here? The Evolution of Media
  • How Did We Get Here? The Evolution of Culture
  • Media Mix: Convergence
  • Cultural Values Shape Media; Media Shape Cultural Values
  • Mass Media and Popular Culture
  • Media Literacy

• Chapter 2: Media Effects

  • Mass Media and Its Messages
  • Media Effects Theories
  • Methods of Researching Media Effects
  • Media Studies Controversies

• Chapter 3: Books

  • Chapter Introduction
  • History of Books
  • Books and the Development of U.S. Popular Culture
  • Major Book Formats
  • Current Publishing Trends
  • The Influence of New Technology

• Chapter 4: Newspapers

  • Chapter Introduction
  • History of Newspapers
  • Different Styles and Models of Journalism
  • How Newspapers Control the Public’s Access to Information and Impact American Pop Culture
  • Current Popular Trends in the Newspaper Industry
  • Online Journalism Redefines News

• Chapter 5: Magazines

  • Chapter Introduction
  • History of Magazine Publishing
  • The Role of Magazines in the Development of American Popular Culture
  • Major Publications in the Magazine Industry
  • How Magazines Control the Public’s Access to Information
  • Specialization of Magazines
  • Influence of the Internet on the Magazine Industry

• Chapter 6: Music

  • Chapter Introduction
  • The Evolution of Popular Music
  • The Reciprocal Nature of Music and Culture
  • Current Popular Trends in the Music Industry
  • Influence of New Technology

• Chapter 7: Radio

  • Chapter Introduction
  • Evolution of Radio Broadcasting
  • Radio Station Formats
  • Radio’s Impact on Culture
  • Radio’s New Future

• Chapter 8: Movies

  • Chapter Introduction
  • The History of Movies
  • Movies and Culture
  • Issues and Trends in Film
  • The Influence of New Technology

• Chapter 9: Television

  • The Evolution of Television
  • The Relationship Between Television and Culture
  • Issues and Trends in the Television Industry
  • Influence of New Technologies

• Chapter 10: Electronic Games and Entertainment

  • Chapter Introduction
  • The Evolution of Electronic Games
  • Influential Contemporary Games
  • The Impact of Video Games on Culture
  • Controversial Issues
  • Blurring the Boundaries Between Video Games, Information, Entertainment, and Communication

• Chapter 11: The Internet and Social Media

  • Chapter Introduction
  • The Evolution of the Internet
  • Social Media and Web 2.0
  • The Effects of the Internet and Globalization on Popular Culture and Interpersonal Communication
  • Issues and Trends

• Chapter 12: Advertising and Public Relations

  • Advertising
  • Public Relations

• Chapter 13: Economics of Mass Media

  • Chapter Introduction
  • Characteristics of Media Industries
  • The Internet’s Effects on Media Economies
  • Digital Divide in a Global Economy
  • Information Economy
  • Globalization of Media
  • Cultural Imperialism

• Chapter 14: Ethics of Mass Media

  • Chapter Introduction
  • Ethical Issues in Mass Media
  • News Media and Ethics
  • Ethical Considerations of the Online World

• Chapter 15: Media and Government

  • Chapter Introduction
  • Government Regulation of Media
  • The Law and Mass Media Messages
  • Censorship and Freedom of Speech
  • Intellectual Property Issues in the Mass Media
  • Digital Democracy and Its Possible Effects
  • Media Influence on Laws and Government

• Chapter 16: The Future of Mass Media

  • Changes in Media Over the Last Century
  • Information Delivery Methods
  • Modern Media Delivery: Pros and Cons
  • Current Trends in Electronic Media
  • Privacy Laws and the Impact of Digital Surveillance
  • Mass Media, New Technology, and the Public