Conducting Provider Outreach

Review the three basic steps for reaching out to primary care providers (PCPs) and conducting in-person visits to encourage PCPs to recommend arthritis self-management education and physical activity interventions to their patients. Use these strategies for each phase of the outreach process.

• Step 1: Making initial contact with PCPs through cold-calling
• Step 2: Conducting the outreach visit and making your pitch
• Step 3: Following up with PCPs to continue driving recommendations and to establish long-term relationships with the local medical community

Download Tools

• Chapter 4: Conducting Provider Outreach [PDF - 617KB]
• 1-2-3 Approach to Provider Outreach (entire marketing guide)  [PDF - 10MB]
• Provider Outreach Tracking Spreadsheet -  [XLS - 121KB]
• Phone Call and Outreach Visit Scripts -  [PDF - 567KB]