10:35

"10:35" is a song by Dutch DJ Tiësto featuring Canadian singer Tate McRae. It was released on 3 November 2022 through Musical Freedom and Atlantic Records as the sixth single from Tiësto's seventh studio album Drive.

"10:35"
The normal cover. Remixes edition of 10:35 has a golden theme cover.
Single by Tiësto featuring Tate McRae
from the album Drive
Released3 November 2022 (2022-11-03)
Length2:52
Label
Songwriter(s)
Producer(s)
  • Lostboy
  • Ryan Tedder
  • Tiësto
Tiësto singles chronology
"Pump It Louder"
(2022)		 "10:35"
(2022)		 "I Can't Wait"
(2022)
Tate McRae singles chronology
"Uh Oh"
(2022)		 "10:35"
(2022)		 "Greedy"
(2023)
Music video
"10:35" on YouTube

Background

On 21 October 2022, McRae first teased the song in a TikTok recorded at Atlantis The Royal, Dubai without disclosing any further details on the song. It would later turn out the music video for the song was filmed at the resort, which is scheduled to open in January 2023.[1]

Tate and I wanted to create a song that captured the energy of an experience at Atlantis The Royal, and I'm proud to say the feeling of 10:35 and this property are both infectious! So excited for the world to finally hear it.

— Tiësto on the song celebrating the partnership with the resort, Billboard[2]

The DJ also pointed out similarities between the core message of the song, a switch "from day to night", and the "dual experience" of the hotel.[3]

Reception

The song was described as a perfect mixture between McRae's "easy vocals" and Tiësto's "rough, bassy drop".[4] Lexi Lane of Uproxx called it a "dance anthem" and highlighted McRae's "crystal-clear vocals", as well as an instrumental that "builds anticipation".[5]

Charts

Certifications
Certifications for "10:35"
Region CertificationCertified units/sales
Australia (ARIA)[49] Platinum 70,000‡
Austria (IFPI Austria)[50] Platinum 30,000‡
Canada (Music Canada)[51] 3× Platinum 240,000‡
Denmark (IFPI Danmark)[52] Gold 45,000‡
France (SNEP)[53] Gold 100,000‡
Germany (BVMI)[54] Gold 200,000‡
Italy (FIMI)[55] Gold 50,000‡
New Zealand (RMNZ)[56] Gold 15,000‡
Poland (ZPAV)[57] Gold 25,000‡
Portugal (AFP)[58] Gold 5,000‡
United Kingdom (BPI)[59] Gold 400,000‡

‡ Sales+streaming figures based on certification alone.

References
  1. Andrews, Farah (3 November 2022). "Tiesto and Tate McRae release new single with video shot at Atlantis The Royal". The National News. Retrieved 29 December 2022.
  2. Lee, Cyndy (3 November 2022). "Tiësto and Tate McRae Partner With New Dubai Resort for '10:35' Single". Billboard. Retrieved 29 December 2022.
  3. "Tiësto and Tate McRae Premiere New Single Inspired by Dubai's New Destination Atlantis The Royal". Hypebeast. 7 November 2022. Retrieved 29 December 2022.
  4. Driever, Natalie (13 November 2022). "Tiesto feat. Tate McRae - "10:35", Neu für den Sektor - WDR". 1LIVE (in German). Retrieved 29 December 2022.
  5. Lane, Lexi (13 November 2022). "Tate McRae And Tiësto Team Up For A New Dance Anthem '10:35'". Uproxx. Retrieved 29 December 2022.
  6. "ARIA Top 50 Singles Chart". Australian Recording Industry Association. 30 January 2023. Retrieved 27 January 2023.
  7. "Tiësto feat. Tate McRae – 10:35" (in German). Ö3 Austria Top 40. Retrieved 1 March 2023.
  8. "Tiësto feat. Tate McRae – 10:35" (in Dutch). Ultratop 50. Retrieved 12 February 2023.
  9. "Tiësto feat. Tate McRae – 10:35" (in French). Ultratop 50. Retrieved 19 February 2023.
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