10K Projects

TenThousand Projects, LLC, doing business as 10K Projects, is an American record label founded in 2016.[1]

10K Projects
Parent companyUniversal Music Group (UMG) (2016 – 5 September 2023) Warner Music Group (WMG) (5 September 2023 – Present)
Founded2016 (2016)
FounderElliot Grainge
Distributor(s)
Genre
Country of originUnited States
LocationLos Angeles, California
Official websitewww.10kprojects.com

History

TenThousand Projects was founded by Elliot Grainge in 2016[2] Elliot Grainge is the son of Lucian Grainge, chairman and CEO of Universal Music Group. Until 2023 distribution was handled by Virgin Music a division of Universal Music Group.[3], this name was later shortened to 10K Projects.

In September 2023, it was announced that 10K Projects (excluding Ice Spice) would move from Universal to Warner Music Group (WMG) with distribution handled by Alternative Distribution Alliance, a division of WMG.[4][5]

Artists

References

  1. Trakin, Roy (December 4, 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Retrieved June 27, 2022.
  2. Applefeld Olson, Cathy (November 10, 2021). "Elliot Grainge Expands His 10K Portfolio". Forbes. Retrieved July 30, 2022.
  3. Paine, Andre (February 9, 2022). "10K Projects appoints Tony Talamo and Zach Friedman as co-presidents". Music Week. Retrieved July 29, 2022.
  4. Communications, WMG (September 5, 2023). "WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K PROJECTS ANNOUNCE JOINT VENTURE". Warner Music Group. Retrieved October 2, 2023.
  5. Rhys, Dan (September 5, 2023). "Warner Music and Elliot Grainge's 10K Projects Strike Joint Venture". Billboard. Retrieved October 2, 2023.
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