Elliot Grainge

Elliot Cecil Grainge (born November 6, 1993) is a British record executive. He is the founder and CEO of 10K Projects, an independent record label.[1] His label represents hip hop and rap artists including Trippie Redd, Tekashi 6ix9ine, and Iann Dior.[1][2] Grainge is the son of Universal Music Group executive Lucian Grainge.[1] He is married to social media personality and model Sofia Richie.[3]

Elliot Grainge
Born
Elliot Cecil Grainge

(1993-11-06) November 6, 1993
United Kingdom
EducationNortheastern University
OccupationMusic executive
TitleFounder and CEO of 10K Projects
Spouse
​
(m. 2023)​

Early life and education

Grainge was raised in the United Kingdom. He is the son of Lucian Grainge, and his first wife, Samantha Berg. His father is CEO of Universal Music Group, and he grew up as a music industry insider.[1] Grainge moved to the United States in 2009.[4]

He attended Northeastern University in Boston.[3] As a student, Grainge ran a bottle service club promotion business for dance and hip hop venues in Boston.[1] After graduating from Northeastern with a bachelor's degree,[3] Grainge moved to Los Angeles, where his family lived.[1]

Career

Grainge started the independent record label 10K Projects in 2016 in Los Angeles.[5] His label has signed musicians such as rappers Iann Dior,[2] Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces.[1] Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent. Artists signed to Grainge's 10K Projects are distributed by Universal Music Group's Caroline Records.[1]

In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective Internet Money Records.[6] It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020.[7] Grainge's company acquired music label Homemade Projects in February 2022.[8]

As of December 2019, his label's artists have received 18 gold and 8 platinum/multi platinum singles.[1][3]

Personal life

On April 20, 2022, Grainge became engaged to social media personality and model Sofia Richie. They were married on April 22, 2023 in the South of France.[3]

References
  1. Trakin, Roy (December 4, 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Retrieved June 27, 2022.
  2. Glicksman, Josh (October 17, 2020). "Iann Dior Is Strategically Blurring Pop, Rock and Hip-Hop". Billboard. Retrieved July 9, 2022.
  3. Pasquini, Maria; Gibson, Kelsie (May 31, 2022). "Who Is Elliot Grainge? All About Sofia Richie's Fiancé". People. Retrieved June 27, 2022.
  4. Bowenbank, Starr (April 20, 2022). "You Def Need to Know Everything About Sofia Richie's New Fiancé, Elliot Grainge". Cosmopolitan. Retrieved June 28, 2022.
  5. Variety Staff (May 9, 2019). "Brittney King Brock Named President of Operations and GM of 10K Projects". Variety. Retrieved June 28, 2022.
  6. Variety Staff. "10K Projects Signs Joint Venture With Taz Taylor's Internet Money Collective". Variety. Retrieved July 9, 2022.
  7. Stassen, Murray (June 5, 2020). "10k Projects Launches Charitable Arm 10k Together, With $500,000 Commitment To Fight Racial Injustice". Music Business Worldwide. Retrieved July 9, 2022.
  8. Needham, Jack (February 9, 2022). "Elliot Grainge Acquires Homemade Projects Label, Founders Zach Friedman And Tony Talamo Named Co-Presidents Of 10k Projects". Music Business Worldwide. Retrieved July 9, 2022.
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