2010 Mnet Asian Music Awards

The 2010 Mnet Asian Music Awards was the twelfth of the annual music awards in Seoul, South Korea that took place on November 28, 2010, at The Venetian Macao in Macau, China. About 10,000 people attended the awards ceremony.[2]

2010 Mnet Asian Music Awards
DateNovember 28, 2010 (2010-11-28)
VenueThe Venetian Macao, Macau, China
Most awards2NE1 (4)
Most nominations2NE1 (6)
Television/radio coverage
Networks
Runtimearound 190 minutes

The ceremony was the first Mnet Asian Music Awards to occur outside of South Korea. 2NE1 took home four awards, the most of the night, including Artist of the Year and Album of the Year. 2PM took home three including the Shilla Duty Free Asian Wave Special Award, as well as rookie group Miss A won Song of the Year for "Bad Girl Good Girl". In total, there were thirty two awards, including awards not given out during broadcast.[3]

Background

The event marked the twelfth of the annual music awards.[4] With its slogan "One Asia", MAMA was broadcast live in China, Japan, Hong Kong and Southeast Asia through various channels, as well as in the US and Canada.

Artists Taeyang, DJ Doc, Gummy, Rain, Hot Potato, Far East Movement, Perfume, I Me, and Chemistry all won awards during the televised broadcast. A VTR of international artists congratulating the event was also shown including Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan, Keri Hilson, and will.i.am. CNBLUE, 2AM, Jo Kwon, Ga-In who also won awards, however, were not broadcast due to lack of attendance.[5]

Performances

The following individuals and groups, listed in order of appearance, performed musical numbers at the ceremony.[5][6][7]

Name(s) Performed Notes
Tiger JK, Styliztik Jones, Zeebra, Roscoe Umali, DJ Jhig + Tasha"Jet Pack", "Monster"
Miss A"Bad Girl Good Girl", "Breathe"Best New Female Artist awardee
Superstar K2's John Park, Jang Jae-in and Kang Seung-Yoon"Without You", "Sick Enough to Die", "Scatter", "You and I", "Then Then Then"Best Digital Single nominee songs
Jason Zhang"It's Love"
2PM"Again & Again", "I Hate You", "Without You", "Tired of Waiting", "Only U", "Heartbeat", "I'll Be Back"
I Me, Perfume"Aiayiya", "Nee", "Chocolate Disco"
DJ DOC"Bounce With Me", "Shake It"Performed upon receiving the Best Rap Performance award
Gummy ft. Jason Zhang"Because of You", "The Moon Represents My Heart"
2NE1"Clap Your Hands", "Follow Me", "Can't Nobody"
Huh Gak"This Is the Moment"
Taeyang, T.O.P, G-Dragon"Break Down", "I Need A Girl", "Turn It Up", "Knock Out", "Hallelujah"
Chemistry"A Better Tomorrow", "Pieces Of Dream"
Far East Movement"Girls On The Dance Floor", "Like a G6"Best International Artist awardee
Wonder Girls"So Hot", "2 Different Tears", "Nobody"

Presenters

Winners and nominees
2NE1, Multiple awardees including Artist of the Year and Album of the Year
Miss A, Multiple awardees including Song of the Year
BoA, Best Female Solo Artist
Taeyang, Best Male Solo Artist
2PM, Best Male Group and Dance Performance Male Group
2AM, Best Group Vocal Performance Group
DJ DOC, Best Rap Performance
Rain, Best Dance Performance Solo
Gummy, Best Vocal Performance Solo
Park Bom, Best Digital Single
Far East Movement, Best International Artist
Chemistry, Best R&B Asian Artist

Winners are listed first and highlighted in boldface.[3][8][9]

Song of the Year
(daesang)		 Album of the Year
(daesang)
Artist of the Year
(daesang)		 Best Music Video
Best New Female Artist Best New Male Artist
Best Male Group Best Female Group
Best Male Solo Artist Best Female Solo Artist
Best Dance Performance (Male Group) Best Dance Performance (Female Group)
Best Dance Performance (Solo) Best Collaboration
Best Rap Performance Best Band Performance
Best Vocal Performance (Solo) Best Vocal Performance (Group)
  • Gummy – "As a Man"
    • Jung In – "I Hate You"
    • K.Will – "Miss, Miss and Miss"
    • Seo In-Young – "Written as Love, Sung as Pain"
    • Wheesung – "I Thought of Marriage"
  • 2AM – "Even If I Die, I Can't Let You Go"
    • 4Men – "I Can't"
    • 8eight – "Farewell is Coming"
    • Davichi – "Stop the Time"
    • Vibe – "Please Come Back Again"
The Shilla Duty Free Asian Wave Award Best Digital Single
  • Park Bom – "You and I"
    • Jeong Yeob – "Without You"
    • MC Mong – "Sick Enough to Die" (featuring Mellow)
    • Monday Kiz – "Scatter"
    • Supreme Team – "Then Then Then" (featuring Young Jun)
Special awards

Multiple awards

Artist(s) with multiple wins

The following artist(s) received two or more wins (excluding the special awards):

Awards Artist(s)
4 2NE1
3 Miss A
2 2PM

Artist(s) with multiple nominations

The following artist(s) received more than two nominations:

Nominations Artist(s)
6 2NE1
5 2AM
4 Miss A
2PM
Taeyang
3 Super Junior

Controversy

SM Entertainment boycott

SM Entertainment, one of the largest Korean music agencies, boycotted the 2010 Mnet Asian Music Awards, as they did in 2009. The show was under fire for fairness and employing a "no show, no award" policy where the winner must attend the ceremonies.[3][8]

Location

In addition, Mnet came under criticism because of the date and location of the awards. They were the first Mnet Asian Music Awards to take place outside of South Korea. They also aired on a Sunday, which means performers had to choose between SBS' The Music Trend show or the awards ceremony.[10][11]

References
  1. "2010 Mnet Asian Music Awards". Music On! TV. Music On! TV Inc. January 1, 2011. Archived from the original on December 26, 2010. Retrieved November 15, 2011.
  2. "亞만명이 하나된 2010 MAMA의 명암". Star News (in Korean). Naver. November 29, 2010. Retrieved May 21, 2022.
  3. Hicap, Jonathan M. (November 29, 2010). "2NE1 wins MAMA Artist, Album of the Year". Manila Bulletin. Manila Bulletin Publishing. Archived from the original on December 25, 2010. Retrieved February 12, 2011.
  4. "MKMF goes into history" Asiae. October 20, 2009. Retrieved April 17, 2012
  5. "[2010MAMA] part 1" Archived December 9, 2014, at the Wayback Machine. MAMA. Retrieved January 14, 2015.
  6. "[2010MAMA] Part 2" Archived December 9, 2014, at the Wayback Machine. MAMA. Retrieved January 14, 2015.
  7. "[2010MAMA] 3rd Part" Archived December 9, 2014, at the Wayback Machine. MAMA. Retrieved January 14, 2015.
  8. Hicap, Jonathan M. (October 29, 2010). "Controversial Mnet Asian Music Awards bares nominees". Manila Bulletin. Manila Bulletin Publishing. Archived from the original on October 29, 2010. Retrieved February 12, 2011.
  9. "MAMA "보아-女가수상, 씨엔블루-男신인상 등 추후 전달"". tvdaily.mk.co.kr (in Korean). November 29, 2010. Archived from the original on November 13, 2013. Retrieved January 29, 2015.
  10. Wee, Geun-woo (November 29, 2010). "2010 Mnet Asian Music Awards (MAMA): Live in Macao". 10Asia. 10Asia. Archived from the original on December 5, 2010. Retrieved February 12, 2011.
  11. Hicap, Jonathan M. (November 17, 2010). "Rain and other K-pop singers won't attend Mnet music awards". Manila Bulletin. Manila Bulletin Publishing. Retrieved February 12, 2011.
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