2022 Winter Olympics marketing

2022 Winter Olympics marketing was a long running campaign that began since Beijing won its bid to host the games in 2015.

Olympic rings
Part of a series on
2022 Winter Olympics

Symbols
An Air China Boeing 737-800 with 2022 Winter Olympics special livery, featuring the emblems and mascots

Emblem

The official emblem "Winter Dream" (冬梦) was unveiled on 15 December 2017 at the Beijing National Aquatics Center. The emblem is a stylized rendition of the character "冬" (Winter) inspired by winter snow, with a ribbon motif. The top is meant to resemble a skier and the bottom is meant to resemble a skater. The emblem also features the Olympic colors (except black) and the Chinese flag colors. The emblem was designed by Lin Cunzhen who also created the Nanjing 2014 logo.[1]

Slogan

The Games' promotional slogan is Joyful Rendezvous Upon Pure Ice and Snow (Chinese: 纯洁的冰雪，激情的约会), which was used for the candidature process for Beijing to bid for the 2022 Games. On September 17, 2021 the Beijing 2022 announce the slogan of Olympic Winter Games "Together for a Shared Future!" (Chinese: 一起向未来！Yīqǐ xiàng wèilái!).[2] A song with the same name, "Together for a Shared Future" was sung in two versions: one by Jackson Yee, the other by William Chan and Tia Ray; to promote the slogan of the Winter Olympics and Paralympics.[3]

Mascot
Main article: Bing Dwen Dwen and Shuey Rhon Rhon

The mascot "Bing Dwen Dwen" (Chinese: 冰墩墩; pinyin: Bīng Dūn Dūn) was unveiled on 17 September 2019 at the Shougang Ice Hockey Arena and was designed by Cao Xue.[4] The giant panda, is often regarded as one main symbols of China. Its helmet is also indicative of the snow and ice of winter sports. Along with the Olympic mascot, the Paralympic mascot was also revealed on the same day.[5]

Corporate sponsorship
Sponsors of the 2022 Winter Olympics[6]
Worldwide Olympic Partners
Official partners
Official sponsors
Official Exclusive Suppliers
Official suppliers

See also

References
  1. Zaccardi, Nick (15 December 2017). "Beijing 2022 Winter Olympic logo unveiled". nbcsports.com. NBC Sports. Retrieved 17 December 2017.
  2. "Beijing 2022 reveals official motto: "Together for a Shared Future" - Olympic News". International Olympic Committee. 2021-09-17. Retrieved 2021-10-07.
  3. "易烊千玺以歌助威北京冬奥，单曲《一起向未来》上线QQ音乐". 凤凰网 (in Chinese). Archived from the original on 2021-10-07. Retrieved 2021-10-07.
  4. "北京2022年冬奥会吉祥物阐释". beijing2022.cn. 2019-09-17. Archived from the original on 2019-09-18. Retrieved 2020-01-17.
  5. "Beijing unveils new 'ice' panda mascot to promote 2022 Winter Games". CNN International. 2019-09-17.
  6. "Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games". www.beijing2022.cn. Archived from the original on 2019-12-10. Retrieved 2020-01-17.
  7. "Olympic sponsors paid big money for the Beijing Games. So where are all the ads?". www.cnn.com. March 10, 2020.
  8. "Beijing 2022 adds PwC and Suirui Group to sponsorship programme". www.insidethegames.biz. March 10, 2020.
  9. "China Three Gorges signs with Beijing in domestic top tier". SportBusiness. December 17, 2020.
  10. "Beijing Beiao Group signs Beijing 2022 Winter Games deal". SportBusiness. October 28, 2019.
  11. "Beijing 2022 name official beers of Winter Olympic and Paralympic Games". www.insidethegames.biz. December 18, 2018.
  12. "Beijing 2022 announce Cooking Oil & Grains Products Sponsor".
  13. "Panpan Foods Announced as the Official Packaged Snack Foods Sponsor of Beijing 2022 Games". www.beijing2022.cn. October 21, 2020.
  14. "Beijing 2022 name food manufacturer Shunxin as official sponsor". www.insidethegames.biz. December 27, 2018.
  15. "Yuanfudao Online Education sign on as official sponsor of Beijing 2022". www.insidethegames.biz. July 14, 2020.
  16. "Yum China named as sponsor for Beijing 2022 Winter Olympics". www.reuters.com. July 20, 2020.
  17. "3TREES Announced as Official Paint Exclusive Supplier of Beijing 2022 Games". www.beijing2022.cn. October 8, 2020.
  18. "Beijing 2022 adds human resources and ceramic tiles suppliers". www.insidethegames.biz. July 8, 2020.
  19. "Dongdao announced as official brand design supplier for Beijing 2022". www.insidethegames.biz. July 8, 2020.
  20. "Beijing 2022 name Hongyuan Group as official warehousing storage supplier". www.insidethegames.biz. June 28, 2020.
  21. "Beijing 2022 names Landsky as official creative light show supplier". www.insidethegames.biz. December 9, 2020.
  22. "Beijing 2022 add four official suppliers to portfolio of sponsors". www.imsidethegames.biz. July 8, 2020.
  23. "BBCA announced as the Official Biodegradable Dinnerware Supplier of Beijing 2022 Games". www.beijing2022.cn. November 10, 2020.
  24. "KEESON Announced as the Official Smart Beds Supplier of the Beijing 2022 Games". www.beijing2022.cn. March 12, 2021.
  25. "Shijiazhuang Banknote Printing Announced as Official Ticket Printing Services Supplier of Beijing 2022". www.beijing2022.cn. May 17, 2021.
  26. "舒华体育成为北京2022年冬奥会和冬残奥会官方健身器材供应商". www.beijing2022.cn. June 6, 2021.
  27. "Tintan Announced as Official Domestic Furniture Supplier of Beijing 2022". www.beijing2022.cn. June 18, 2021.
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