2024 Summer Olympics marketing

2024 Summer Olympics marketing has been a long running campaign that began since Paris won its bid to host the games in 2017.

Olympic rings
Part of a series on
2024 Summer Olympics

Symbols

Emblem

The emblem for the 2024 Summer Olympics and Paralympics was unveiled on 21 October 2019 at the Grand Rex. Inspired by Art Deco,[1][2] it is a representation of Marianne, the national personification of France, with a flame formed in negative space by its hair. The emblem also resembles a gold medal. Tony Estanguet explained that the emblem symbolised "the power and the magic of the Games", and the Games being "for people". The use of a female figure also serves as an homage to the 1900 Summer Olympics in Paris, which were the first to allow women to participate.[3]

The emblem for Paris 2024 was considering as the biggest new logo release of 2019 by many design magazines.[4][5] An Opinion Way survey shows that 83 per cent of French people say they like the new Paris 2024 Games emblem. Approval ratings were high, with 82 per cent finding it aesthetically appealing and 78 per cent creative.[6]

It was, however, met with some mockery on social media, with some commenting that the logo "would be better suited to a dating site or a hair salon".[7]

For the first time, the 2024 Summer Paralympics will share the same logo as their corresponding Olympics with no difference, reflecting a shared "ambition" between both events.[8] The emblem was designed by the French agencies Ecobranding & Royalties.[9][10][11]

Mascots
Main article: The Phryges

The Phryges, the hat-like mascots, was unveiled on 14 November 2022[12]

Corporate sponsorship
Sponsors of the 2024 Summer Olympics
Worldwide Olympic Partners
Premium Partners
Official partners
Official supporters

See also

References
  1. "Trends of 2019: Branding". Creative Review. 2019-12-04.
  2. "Is it an Olympic logo? Or a coquettish scamp?". Los Angeles Times. 2019-10-24. Retrieved 2019-10-25.
  3. "Paris 2024 Olympic logo sparks Tinder jokes". BBC News. 2019-10-22. Retrieved 2019-10-25.
  4. "Trends of 2019: Branding and logos". Creative Review. 2019-12-03.
  5. "The 10 biggest rebrands and logo designs of 2019". Design Week. 2019-12-06.
  6. "83% OF FRENCH PEOPLE APPROVE OF NEW PARIS 2024 GAMES EMBLEM". Paris 2024. 2019-10-24. Archived from the original on 2020-09-19. Retrieved 2020-09-11.
  7. "Olympic flame or dating ad? Paris 2024 logo divides opinion". BBC. 22 October 2019. Retrieved 2 February 2023.
  8. "Paris 2024 unveil new shared Olympic and Paralympic Games emblem". insidethegames.biz. 21 October 2019. Retrieved 2019-10-22.
  9. "How Paris 2024 unveiled its new logo?". en24.news. 21 October 2019. Archived from the original on 2019-10-22. Retrieved 2019-10-22.
  10. "Paris 2024 : le logo des Jeux olympiques dévoilé". Le Monde.fr. 21 October 2019. Retrieved 2019-10-22.
  11. "Trends of 2019: Branding and logos". Creative Review. 3 December 2019.
  12. "Avec ses produits dérivés, Paris 2024 veut faire sauter la banque". 29 October 2021.
  13. "EDF unveiled as Paris 2024 sponsor as Mayor criticises new IOC Airbnb deal". www.insidethegames.biz. 19 November 2019.
  14. "Orange signs on as third premium partner of Paris 2024". www.insidethegames.biz. 1 October 2020.
  15. "Paris 2024 signs Sanofi as top-tier sponsor for Olympics and Paralympics". www.insidethegames.biz. 14 July 2021.
  16. "Paris 2024 signs Cisco as third official partner of Olympics and Paralympics". www.insidethegames.biz. 15 April 2021.
  17. "Decathlon signs-up as Paris 2024 official partner". www.insidethegames.biz. 17 July 2021.
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