21 (EP)

21 is the second extended play by American country music artist Hunter Hayes, released to streaming services on August 7, 2015.[1] It is expected to be made available to digital retailers at a later date and serves as a prelude to Hayes's forthcoming third studio album, scheduled for released in the fall of 2015.[2] 21 includes all of the digital-only singles releases from Hayes Spotify-exclusive "The Drop" campaign, led by the project's eponymous lead single, "21", released on May 21, 2015.[2]

21
EP by
Hunter Hayes
ReleasedAugust 7, 2015 (2015-08-07) (Streaming)
Recorded2015
Genre
LabelAtlantic Nashville
Producer
Hunter Hayes chronology
I Want Crazy
(2015)		 21
(2015)		 The 21 Project
(2015)
Singles from 21
  1. "21"
    Released: May 21, 2015

Background and conception

In May 2015, Hayes released his then-new single, "21", exclusively to streaming service Spotify (and, later, digital music platform iTunes). The distribution strategy was part of an experiment to inspire country music to adapt to the digital era, as Hayes explained in an interview with Billboard, and as a way to "get music to the fans in a quicker and more exciting fashion."[3] He unveiled plans to release a series of digital-exclusive singles, with no proper album planned at the time.[3] This campaign became known as "The Drop."[2] Hayes told Billboard that "this [current] music wasn't created with an album in mind," but his management team confirmed to the magazine that a conventional physical album was expected to be released in the fall of 2015.[2] After the first four singles were released individually, they were incorporated into a six-track extended play along with the final two tracks of Hayes's "The Drop" campaign; this collection, titled 21, was released on Spotify on August 7, 2015.[1]

Promotion

Hayes will embark upon the 21 Tour in the fall of 2015, visiting 21 cities across the United States in support of the EP and its eponymous single.[1][4]

Singles

"21" was released to Spotify and country radio on May 21, 2015 as the lead single from the EP and forthcoming album; it was released to digital retailers on May 26, 2015.[5] As of August 2015, it was the third-most streamed country song on Spotify.[4] The single has so far peaked within the top 30 on both Hot Country Songs and Country Airplay, as well as number 14 on the Bubbling Under Hot 100 Singles extension chart.

Other songs

Three other songs were issued as promotional singles to Spotify and then to iTunes – "Where It All Begins", featuring Lady Antebellum, on June 8, 2015;[6] "Young and in Love" on June 23, 2015;[7] and "Someday Girl" on July 10, 2015.[8]

Track listing
No.TitleWriter(s)Length
1."21"
3:13
2."Where It All Begins" (featuring Lady Antebellum)
3:31
3."Young and in Love"
3:49
4."Someday Girl"
3:40
5."Saint or a Sinner"
3:11
6."The Trouble with Love"
  • Hayes
  • McKenna
3:47
Notes
  • ^[a] Hayes is given an honorary co-writing credit for his changes to the arrangement.[9][10]

Charts

Singles
Year Single Peak chart positions
US Country
[11]		 US Country Airplay
[12]		 US
Bubble
[13]		 CAN
[14]
2015 "21" 26211465

Other songs

"Where It All Begins" charted at number 45 on the Billboard Hot Country Songs chart in July 2015.[11]

References
  1. Hollabaugh, Lorie (August 7, 2015). "Hunter Hayes to Launch '21 Tour' in the Fall". MusicRow. Sherod Robertson. Retrieved 15 August 2015.
  2. Olson, Cathy Applefeld (August 6, 2015). "Hunter Hayes Talks Nickelodeon Cameo & New Music: 'The Definition of a Record Is Changing'". Billboard. Prometheus Global Media. Retrieved 15 August 2015.
  3. Hampp, Andrew (May 22, 2015). "Country Star Hunter Hayes to Release Digital-Only Singles: 'Change Is Not a Bad Thing'". Billboard. Prometheus Global Media. Retrieved 15 August 2015.
  4. McLellan, Laura (August 14, 2015). "Hunter Hayes Announces 2015 Headlining Tour Dates". Taste of Country. Townsquare Media. Retrieved 15 August 2015.
  5. Betts, Stephen L. (May 21, 2015). "Hear Hunter Hayes Go Big With New Song '21'". Rolling Stone. Wenner Media. Retrieved 15 August 2015.
  6. "Where It All Begins (feat. Lady Antebellum) - Single by Hunter Hayes". iTunes Store (Canada). Apple Inc. Retrieved 15 August 2015.
  7. "Young and In Love - Single by Hunter Hayes". iTunes Store (Canada). Apple Inc. Retrieved 15 August 2015.
  8. "Someday Girl - Single by Hunter Hayes". iTunes Store (Canada). Apple Inc. 10 July 2015. Retrieved 15 August 2015.
  9. Taste of Country Staff (21 May 2015). "Hunter Hayes, '21' [Listen]". Taste of Country. Townsquare Media. Retrieved 27 May 2015.
  10. "Billboard Country Update" (PDF). Billboard. Prometheus Global Media. June 1, 2015. Retrieved 22 July 2015.
  11. "Hunter Hayes Album & Song Chart History – Hot Country Songs". Billboard. Prometheus Global Media. Retrieved August 14, 2015.
  12. "Hunter Hayes Album & Song Chart History – Country Airplay". Billboard. Prometheus Global Media. Retrieved August 14, 2015.
  13. "Chart Search". Billboard Bubbling Under Hot 100 Singles for Hunter Hayes. Retrieved 26 October 2015.
  14. "Hunter Hayes Album & Song Chart History – Canada Hot 100". Billboard. Prometheus Global Media. Retrieved August 14, 2015.
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