25/8 (song)

"25/8" written by Blige, Crystal Johnson, Al Sherrod Lambert, and Eric Hudson, while production was helmed by Blige and Hudson.[3] Conceptualized by Johnson, it was created around its title when she experienced a long wait. She later elaborated: "I think I was leaving some hibachi spot and I think they had a long wait and I was like “ain’t enough hours in a day for this. I’m hungry, I need to eat now.” I kept saying 24/7, 24/7 and I was like what about, what comes after seven, oh yea eight. I literally think like that. So I’m like “25/8”... that sounds like a song. It’s a dope title but what does it mean."[4]

"25/8" was released to iTunes and Amazon as a digital download on September 1, 2011.[5] Blige performed the song for the first time live on Good Morning America September 2, 2011.[6] Blige also performed "25/8" on Dancing with the Stars October 4, 2011.[7]

While critical reaction toward its parent album My Life II... The Journey Continues (Act 1) was generally mixed, "25/8" was lauded by contemporary music critics. Kanya King, writing for CNN International, felt that "25/8" was "a track that meets all of the criteria of what Mary J. Blige is all about: It's soul meets hip hop with her rough vocals complementing the track. A true great among us and like a fine wine, only gets better with age."[8] Allmusic editor Andy Kellman wrote that "chest-beating pleader “25/8” clearly aims for classic status with a Gamble/Huff sample."[9] In his review for PopMatters, David Masciotra commented that the "feisty orchestral swing of "25/8" is a particular highlight," commending the "great looseness to Blige’s voice, a voice that has always sounded incredibly natural and pure and, in fact, she has never sounded better than on this record."[10]

PopCrush writer Trent Fitzgerald called "25/8" a "beautiful love anthem sounds like a strong R&B hit to our ears with its climatic violins, fluttering flutes and live drums." He compared the song to other Motown era compositions but "was remixed for our modern times."[11] The New York Times found that the unhappiness on "25/8" still "motivates her best work," declared it a "fragile, baleful, speechy [...] upbeat, hip-hop/gospel" track.[12] Caryn Ganz of Rolling Stone rated the song three stars out of five, writing that "it's goopy stuff, but it's also far more neck-poppin' fun than Beyoncé's '1+1'."[13] In his review of My Life II, Consequence of Sound editor Siobhán Kane found that while songs like “25/8” "don’t work as well (in the context of her classic record My Life) [...] they do showcase her powerful vocal, which is searing."[14]

Blige filmed the video for 25/8 in late September 2011.[15] The director of the video is Diane Martel. The video premiered on October 28, 2011.[16]

Credits adapted from the liner notes of My Life II... The Journey Continues (Act 1).[18]

• Official website