3 a.m. Eternal

The original 1989 12-inch single release constituted the second of the KLF's "Pure Trance" series. There were two issues, numbered 005T (pink writing on a black sleeve, with two KLF mixes) and 005R (black writing on a pink sleeve, with four more mixes, including remixes by the Cauty/Paterson incarnation of The Orb ("Blue Danube Orbital"[4]) and The Moody Boys).

A version heavily reworked for a mainstream audience, "3 a.m. Eternal (Live at the S.S.L.)", was issued on 7 January 1991,[5] reaching number one on the UK singles chart and number five on the US Billboard Hot 100. This version incorporated rap verses by Ricardo da Force and opening vocals from soul legend P. P. Arnold, both of whom appear in the music video. Crowd noise was added to the mix to give the impression that the single was a live recording. The "S.S.L." in the subtitle refers to a Solid State Logic mixing desk. The seven inch version of this mix appears on the album The White Room. The main B-side was a dub-based version of the same song, "3 a.m. Eternal (Guns of Mu Mu)", featuring the bassline from The Clash's "Guns of Brixton". Concurrent with the chart-topping version, yet another 12-inch was released, with resolutely underground remixes by The Moody Boys.

There are two video versions for the SSL video. The American version includes an opening with a travel through the mythical "Land of Mu Mu" where the KLF are performing inside a pyramid scenery with singers in a stadium. The European version shows the KLF vehicle (the police cruiser used in their Timelords incarnation) driving around London with Ricardo da Force rapping in the backseat, intercut with footage of him and a full band performing the song onstage. The video received heavy rotation on MTV Europe.[6]

In January 1992, the KLF released a limited edition mail order only single containing a new version of "3 a.m." featuring the grindcore/crust punk band Extreme Noise Terror (called the "Christmas Top of the Pops 1991" version[7] as the KLF had hoped to perform it on the 1991 Christmas Top of the Pops but were rebuffed by the BBC).[8] The two bands instead performed a live version of the song at the BRIT Awards ceremony in February 1992. The Brits performance included a limping, kilted, cigar-chomping Drummond firing blanks from an automatic weapon over the heads of the crowd.

After viewing the rehearsals, NME writer Danny Kelly said: "Compared to what's preceded it, this is a turbo-powered metallic wolf breaking into a coop full of particularly sick doves... And the noise? Well, the noise is hardcore punk thrash through a disco Techno hit played by crusties. All bases covered, brilliantly. Clever, clever bastards."[9] At the end of the performance, Scott Piering announced to a stunned crowd that "The KLF have now left the music business". Within a few months, they did just that—their records were deleted and the KLF retired from the industry. Kelly later described the Brits performance as the KLF's "self-destruction in an orgy of punk rock..., mock outrage ... and real bad taste".[10] The track finally saw wide release in 2021 when it was included as part of the Solid State Logik compilations released by the KLF in January that year.

Larry Flick from Billboard commented, "Alternative dance act makes its label debut with an invigorating rave that picks up where the previous "What Time Is Love" left off. Sonic blast of techno/hip-hop, industrial riffs, and R&B diva vocals has the juice to kick hard on the dancefloor and ignite crossover radio action."[11]

In a January 1991 feature on the KLF, NME writer Roger Morton described the "Pure Trance Original" as a "classic club track" and the "Live at the S.S.L." version as "murderously powerful".[12] In 1992, the magazine's David Quantick wrote, "This one-sided, white label, 1,000 copies only, your-mates-won't-have-it-and-you-will seven inch monster is in the great tradition of KLF product, not as shiningly beautiful as "Last Train to Trancentral" or quite as bonkers as "Justified and Ancient", but any band who can discern the secret link between hardcore thrash and hardcore dance are well worth the candle."[13] As Record Mirror's "Single of the Week", the "Live at the S.S.L." version was regarded as "a magnificent pulsating beast combining bleeps and body heat".[14] Appraising the track retrospectively in 2000, The Guardian referred to the "Live at the S.S.L." version as an "epic pop masterpiece".[15]

An editor from Complex commented that "the message [of the song] is universal: Time is eternal."[16] Tom Ewing of Freaky Trigger described is as an "awe-inpsiring [sic], colossal, unprecedented dancefloor bulldozer".[17] Dave Sholin from the Gavin Report wrote, "Production wizardry from these techno-talents earns three stars for a highly original effort. A #1 track in their native England, it's won over audiences throughout Europe and stands to do the same in North America. Strengthened by a video that is nothing short of exceptional, it's getting major exposure on MTV with five plays a day in "Buzz Bin" rotation."[18]

The "Pure Trance Original" was described by Record Mirror as a "euro-flavoured deep house pulser" with atmospheric chanting and a "cathedral-like resonance".[19]

In 2020, The Guardian ranked the song number 23 in their list of "The 100 greatest UK No 1s".[20]

"3 a.m. Eternal (Pure Trance Original)" was aired as a UK 12-inch single in May 1989. "3 a.m. Eternal (Live from the S.S.L.)" was given an international release as a single on 7 January 1991. A single of remixes by The Moody Boys was given a limited release a week later. In January 1992, a one-sided 7-inch single of the KLF's collaboration with Extreme Noise Terror was released via mail order only, a limited pressing of 1000 copies.[21][22]

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