ABC Me

In September 2009, the Australian government announced a proposal to launch a new digital-only children's channel, ABC3.[2] A new ABC channel appeared on television receivers in 2008, as a placeholder for the future ABC3 channel.[3] ABC3 was considered by the Australia 2020 Summit and given as one of the recommendations to the Government. In April 2009, the Government's official response to the Summit approved the idea,[4] and in the 2009–10 Commonwealth Budget $67 million was allocated towards ABC3 as part of the Government's $167 million funding increase to the ABC.

ABC3 logo (2009–2016)

On 18 June 2009, the corporation began its first public ABC3 campaign to scout for new hosting talent. On 22 October 2009, eight presenters were announced. Amberley Lobo and Kayne Tremills would host Studio 3, with Ben Crawley as a roving reporter, he later joined the show What Do You Know? alongside Dr Rhythm. Scott Tweedie would host Prank Patrol, while Hannah Wang and Mitch Tomlinson were named as co-hosts of Rush TV and Stephanie Bendixsen and Steven O'Donnell were hosts of Good Game: Spawn Point, made for younger gamers, a spin-off of the ABC2 TV series Good Game, made for older gamers.

On 4 December 2009 at 5pm, the hour-long Countdown to 3 special was broadcast on the channel and was simulcast on ABC1. It featured special performances from Australian artists Cassie Davis and Short Stack, an introduction to various ABC3 presenters and shows and the station's launch around 6pm by then-Prime Minister Kevin Rudd.[5][6][7]

In 2011, James Elmer joined as co-host of Studio 3 along with Kayne and Amberley. On 4 December 2011, the winners from the MeOn3 contest were revealed as Alfie Gledhill and Olivia Phyland. On 14 September 2012, Alfie left Studio 3 to pursue acting dreams. In October 2012, Comedian Khaled Khalafala joined Studio 3, and stayed with the crew until early 2013 before leaving. In March 2013 the Janitor (Dave Cartel) and Bubbles the goldfish supposedly left Studio 3 for Venezuela, with Bubbles being replaced with a new goldfish called Alexis. Tim Matthews, Grace Koh and Ivy Latimer later joined James and Liv in June 2014 after winning The 3 Factor competition.

In August 2016, it was announced that ABC3 would rebrand as ABC ME on 19 September 2016.[8][9][10] The rebranded channel is reported to be "designed to reflect and celebrate the lives, interests and diversity of young Australians" and will increase its focus to primary school children.[11][12] To mark the rebrand, ABC ME teamed up with 16-year-old Australian singer Angel Tairua to record a new song Unique (Me2U) to celebrate the launch of ABC ME.[13]

In June 2020, many of the ABC Me staff located in Melbourne lost their jobs after the redundancies at the ABC were announced, include the presenters of the channel at the time; Pip Rasmussen, Drew Parker and Ava Madon.[14] The network continued to be broadcast without presenters.[14]

ABC ME is operated by the Australian Broadcasting Corporation's television division, ABC Television. Overall strategic responsibility for all of the ABC's domestic services rests with the Director of Television, David Anderson (since 2017).[15] The direction of ABC ME itself rests with Michael Carrington the current Head of Children's and Education responsible for commissioning all ABC ME content across television, online, and iview.[16]

The channel's programming runs from 6:00 am to around 10:30 pm everyday, and targets the 7-18-year-old age group. During the station's off hours, the station displays a signpost saying "returns at 6:00 am" with audio from the digital radio station ABC Jazz before reopening again the next day.[17] It broadcasts a range of genres, including comedy, drama, music, animation, extreme sports, wildlife and news-based programmes.

The channel aims to feature at least 50% Australian-produced content.[18] News To Me was a show that was hosted by the channel's presenters, which premiered on Monday 19 September 2016 at 5:10 pm and aired its last episode on New Year's Eve 2018. It was replaced with a new show called Stacked, airing a new episode every weekday at 4:25 pm and is produced by the in-house Children's production team, alongside Good Game: Spawn Point, and Let's Go. Other programs which air on the channel include the historical drama My Place, sitcom Mal.com, animation series Little J & Big Cuz, a news and current affairs show produced by the team from Behind the News (the longest running program on ABC ME) and a sketch comedy You're Skitting Me.[19] ABC3 created Pet Superstars which also aired on ABC 4 Kids.

Program playout for ABC ME is controlled from ABQ, the ABC's Brisbane station via the ABC's playout facility, MediaHub. Programmes such as Studio 3 and Prank Patrol were filmed and produced at ABV in Melbourne.

Unlike commercial channels, ABC ME is not constrained by a local content quota[20] and portions of its programming are sourced from foreign broadcasters such as CBBC (as Children's BBC), ZDF, Cartoon Network, and Yoopa. In 2017, ABC Me became an associate member of the EBU and earned the contract from SBS and Blink TV to start to select participants and it first broadcast the European Broadcasting Union Junior Eurovision Song Contest 2017 as well as the Junior Eurovision Song Contest 2018 and Junior Eurovision Song Contest 2019.

• Official website
• ABC Me on Facebook
• ABC Me on Instagram