Nickelodeon (Australian TV channel)

Nickelodeon is an Australian free-to-air digital television multichannel owned by Network 10. It launched as 10 Shake on 27 September 2020 at 6am.[1][2] The channel rebranded as Nickelodeon on 1 August 2023. This resulted in the end of the pay-television Nickelodeon channel broadcasting on Foxtel in Australia.

For the pay television channel, see Nickelodeon (Australia and New Zealand).
Nickelodeon Australia
Logo used since 2023
CountryAustralia
Broadcast areaSydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Southern NSW & ACT, Regional VIC, Tasmania
NetworkNetwork 10
Programming
Language(s)English
Picture format576i (SDTV) 16:9
Ownership
OwnerParamount Networks UK & Australia
(Paramount Global)
ParentTen Network Holdings
Sister channels
History
Launched27 September 2020 (2020-09-27)
Former names10 Shake (2020–23)
Links
Websitenick.com.au
Availability
Terrestrial
Freeview 10 metro (virtual)13
Freeview SCA regional (virtual)54
Streaming media
10 Play

The channel includes a mix of shows for people aged forty and under.[3] It broadcasts programming for children from 6am to 6pm, and from 6pm to 6am shows for young teens to adults.[2]

History

10 Shake (2020–2023)

In May 2020, ViacomCBS Australia and New Zealand Chief Content Officer and Executive Vice President, Beverley McGarvey, announced that Network 10 would unveil a fourth digital channel later in the year. Complementing Channel 10, 10 Peach and 10 Bold, the fourth channel would appeal to the under 50s audience. Further announcements about the channel would be made in the coming months.[4]

On 13 July 2020, it was announced that Network 10 would launch a third digital channel, 10 Shake, in September. The network carries children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden.[5]

It was confirmed on 13 September 2020 that the new multi channel would launch on Sunday 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states.[6] Regional viewers via WIN Television were required to access streaming platform 10 Play to find the new content, since WIN did not plan to launch 10 Shake in the near future.[7][6] But with WIN re-affiliating with the Nine Network in 2021, 10 immediately signed for a re-affiliation deal with SCA that would include carriage of that channel. On 14 September 2022, 10 Shake launched on Foxtel.

Nickelodeon (2023–present)

On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August.[8][9] Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of Nick at Nite focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the pay-TV Nickelodeon channel broadcasting on Foxtel in Australia, whilst continuing to be provided on Fetch TV and Sky (New Zealand).[8]

Programming

Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on Australian free-to-air television. Most of its programming was sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon and Comedy Central.[10]

Nickelodeon airs local Australian children's programming, including Totally Wild, Crocamole and other C-classified dramas.[11] Also locally produced for the network was short-form series Shake Takes which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.[10] This was later replaced by Nick News before the channel was rebranded to Nickelodeon.[12]

Animation

Children's

Preschool

Comedy

Light entertainment

Award shows

Children's

Preschool

Animation

Children's

Preschool

Comedy

Light entertainment

Reality

Availability

Nickelodeon is available on channel 13 in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth, and other stations CTC Southern NSW/ACT, TNQ Regional QLD, GLV/BCV Regional VIC and TDT Tasmania.

Logo and identity history
  • 27 September 2020 – 31 July 2023
    27 September 2020 – 31 July 2023
  • 1 August 2023 – present
    1 August 2023 – present

Identity history
  • 2020–2023: Shake It Up!
  • 2023–present: We Make Fun

References
  1. "Get Ready To Twist And Shake". ViacomCBS ANZ.
  2. "New channel will shake it up". ViacomCBS ANZ.
  3. "New multichannel set to #10Shake things up". 12 July 2020.
  4. "10 present a positive view to advertisers and sizzle a new multichannel". 11 May 2020.
  5. Blackiston, Hannah (12 July 2020). "Ten to launch new multi-channel 10 Shake: 'There's no other offering like it on commercial FTA'". Mumbrella. Retrieved 14 July 2020.
  6. "EXCLUSIVE | TV Blackbox reveals the launch date for 10 SHAKE as 10 hits reset button on programming". 13 September 2020.
  7. Knox, David (13 July 2020). "10 Shake to launch in September". TV Tonight. TV Tonight. Retrieved 13 July 2020.
  8. Knox, David (22 June 2023). "10 Shake to rebrand as Nickelodeon Channel". TV Tonight. Archived from the original on 24 June 2023. Retrieved 24 June 2023.
  9. Mediaweek (22 June 2023). "Shake It Off: 10 Shake to rebrand to the Nickelodeon channel as the brand goes in-house at Paramount". Mediaweek. Retrieved 22 June 2023.
  10. "Ten announces four sponsors to support launch of 10 Shake". Mumbrella. 29 September 2020. Retrieved 1 October 2020.
  11. "Network 10 launches Shake: Show me the content, dawn to midnight". Media Week. 13 July 2020. Retrieved 1 October 2020.
  12. Knox, David (8 July 2022). "Nick News launches on Nickelodeon & 10 Shake". TV Tonight. Archived from the original on 31 July 2022. Retrieved 31 July 2022.
  13. Keast, Jackie (13 July 2020). "Network 10 launches new channel Shake aimed at under-40s". IF Magazine.
  14. Knox, David (5 December 2022). "Multichannel Survey 2022: 10 Peach, 10 BOLD, 10 Shake". TV Tonight. Archived from the original on 6 December 2022. Retrieved 10 December 2022.
  15. Knox, David (22 September 2023). "Multichannel Survey 2023: 10 Peach, 10 BOLD, Nickelodeon". TV Tonight. Archived from the original on 28 September 2023. Retrieved 28 September 2023.
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