ASVOFF
ASVOFF, or A Shaded View on Fashion Film, is a fashion film festival founded by journalist Diane Pernet. Since its 2008 debut at the Jeu de Paume National Gallery, it is a three-day festival event showcasing feature films, documentaries, conferences, performances and installations. Participants thus far have included the likes of Mike Figgis, Alejandro Jodorowsky, Erwin Olaf, Nobuyoshi Araki, Wing Shya, Steven Klein, Chris Cunningham, Chloë Sevigny, Ruth Hogben, Georgie Greville, Elisha Smith-Leverock, Waris Ahluwalla, Maison Yves Saint Laurent, Nick Knight, Johan Renck, Jerry Schatzberg, William Klein, Tim Yip, Larry Clark, Ellen Von Unwerth, Bruce Weber, Inez van Lamsweerde and Vinoodh Matadin, Indrani, Rossy de Palma and Michael Nyman.
Founded | September 2008 |
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Founded by | Diane Pernet |
Website | www |
The festival's main venue, save for one year where it was hosted in Nu Boyana Film Studios, is Paris, but since its beginnings, it participates in fashion movements and events the world over, hosted by institutions such as the Bilbao Guggenheim museum, Milan's Palazzo Morando, and the New York Scope art fair. It also has enjoyed the support of sponsors such as Italian Vogue, Bulgari, Kering and Dom Perignon.[1]
Founder
Diane Pernet's first degree was in documentary film making at Temple University,[2] and she has been making small low-fi movies for years. She also worked as a costume designer for, amongst others, director Amos Gitai. So the founder of ASVOFF knows how important fashion is in a film.[3]
History
Mark Eley of Eley Kishimoto commissioned her to make a road movie for the launch of his new menswear line.[4] It was a short film that documented his participation in the GUMBALL 3000 which was a car race that went from London to Monte Carlo. The 18-minute film was called The Adventure of Pleasure.[5]
She showed the film to Dino Dinco, her Los Angeles collaborator at the time, and he asked her if she wanted to screen it in Los Angeles. A day later EGR (Enrique Gonzalez Rangel), her Mexico City contributor, sent her a fashion film that he made, and Pernet posted it on her blog. The idea to create a travelling fashion film festival had been on the back burner for years before Pernet showed Adventure of Pleasure to Dinco. The name "You Wear It Well" was based on a Rod Stewart song. The first fashion film festival, "You Wear It Well", launched in August 2006, premiering in Los Angeles at Cinespace. Dinco and Pernet arranged a second edition of "You Wear It Well" in 2007.[6][7]
Besides the work of Diane Pernet and EGR, You Wear It Well featured video creations from Maison Martin Margiela, Nick Knight/Alexander McQueen, Jeremy Scott, Bernhard Willhelm, Marcelo Krasilcic, Jean-Charles de Castelbajac, NOKI and Ruben Toledo.[8]
In November 2007 Diane Pernet also co-curated the NOOVO fashion and photography festival in Santiago de Compostela. "You Wear It Well" was dissolved in 2007 when Pernet with the support of her current producer, David Herman, took the festival from a one-day program to a three-day program and to make it an extension of the ASVOF blog, hence the name ASVOFF (A Shaded View on Fashion Film). In September 2008, ASVOFF was launched in Paris at Jeu de Paume.[9]
ASVOFF Association
In December, 2013 ASVOFF became an association with the following members: president-Emmanuel Asmar, vice president, founder and director – Diane Pernet, secretary – David Herman and treasurer – Vincent Gagliostro.
Future
Pernet wants ASVOFF to be an extension of other film festivals around the world. That would be a way to promote new filmmakers just like she has done for new designers with her blog.
ASVOFF Venues
Besides its annual festival in Paris in September, ASVOFF has other projects around the world.
Other places on the ASVOFF list:[10]
Main Venues
- 2008 – Paris, premiere at the Jeu de Paume museum[11]
- 2009 – Paris Passage du Désir, Awards ceremony at the Centre Georges Pompidou
- 2010–2011 – Paris Centre Georges Pompidou, Passage du Désir
- 2012–2015 – Paris Centre Georges Pompidou[12]
- 2016–2017 – Cannes la Croisette[13]
- 2018 – Paris Club de l'Etoile[14]
Satellite Venues
- 2008 – Bilbao at the Guggenheim Museum[15]
- 2008 – Riga, with Moments[16]
- 2009 – London at the Chelsea Arts Club[17]
- 2009 – Amsterdam, with MASS[18]
- 2010 – Milano at the Palazzo Morando with Vogue Italia[19]
- 2010 – Hyères International Festival of Fashion and Photography,[20]
- 2010 – London at the Barbican Art Gallery[21]
- 2010 – Kyiv, with Elle Ukraine[22]
- 2010 – Seoul, Daily Projects[23][24]
- 2010 – Cluj, with Transylvania National Theatre[25]
- 2010 – Moscow, Russian Fashion Week[26]
- 2010 – Milan at the Cine Opera at Corso Como, with films by Michael Nyman[27]
- 2011 – Miami, with Art Basel[28]
- 2011 – Tbilisi, Georgian Fashion Week[29]
- 2012 – Venice, Circuito-Off, Venice International Short Film Festival[30]
- 2012 – Minsk, Belarus Fashion Week[31]
- 2012 – Vienna, with Frame 0ut, Museum Quarter[32]
- 2012 – Barcelona, with CaixaForum[33][34]
- 2013 – Athens, with Fashion Workshop by Vicky Kaya Fashion on Screen[35]
- 2013 – Munich, with ABSOLUTE Creatives[36]
- 2013 – Tokyo at Cinema Rise X in Tokyo[37]
- 2013 – Cannes at the Cannes Film Festival croisette's Villa Schweppes[13]
- 2013 – Saint Petersburg Aurora Fashion Week[38]
- 2013 – Montreal, Festival du Nouveau Cinema[39]
- 2013 – Arnhem, Arnhem Biennale[40]
- 2013 – Vladivostok, with the Ministry of Culture of Russia and Aurora Fashion Week[41]
- 2013 – Paris, la Gaîté lyrique[42]
- 2014 – New York Scope Art Fair in New York, with films by Michael Nyman[43]
- 2014 – Copenhagen, with CPH DOX[44]
- 2014 – Łódź, LODZ Fashion Philosophy Week[45]
- 2014 – Antwerp, with MoMu at MUSE[46]
- 2014 – Mexico City, with Trendsétera, Museo Franz Mayer[47]
- 2014 – Paris, in collaboration with Champs-Élysées Film Festival[48]
- 2014 – Rome, with AltaRoma[49]
- 2015 – Chicago at the Gene Siskel Film Center[50]
- 2016 – Boston at the Museum of Fine Arts[51]
- 2016 – Shanghai at the China Academy of Art, Shanghai Institute of Design, the West Bund Art Center, the Power Station of Art, and the Shanghai Himalayas Museum[52][53][54]
- 2017 – Sofia, Nuboyana Film Studios[55]
- 2017 – Paris, Palais Brongniart[56]
- 2018 – Rome, Palazzo Altemps [57]
- 2019 – Bratislava, Bratislava Film Festival[58]
Editions
2008ASVOFF 1 was held at the Galerie nationale du Jeu de Paume | |
Jury list |
Prize categories |
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Satellite Venues | |
2009ASVOFF 2, under jury president Rick Owens, was held at the Passage du Désir/BETC, Paris followed by an awards ceremony held at the nearby Centre Georges Pompidou. | |
Jury list |
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On 8 October, the jury headed by Rick Owens[62] handed out awards for the ASVOFF 2009 Fashion Film competition:
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Satellite Venues | |
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2010ASVOFF 3, under Jury president Olivier Saillard, was held at Paris' Centre Georges Pompidou on 24, 25 and 26 September, | |
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2011ASVOFF 4, under jury president Elisabeth Quin, was held at the Centre Georges Pompidou in Paris. | |
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Satellite Venues | |
2012ASVOFF 5, under jury president Orlan, was held at the Centre Georges Pompidou in Paris. | |
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Satellite Venues | |
2013ASVOFF 6, under jury president Michèle Lamy, was held at the Centre Georges Pompidou in Paris. | |
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Fashion film aperitivo by Peroni: Nastro Azurro, live performance by Joana Preiss at Cannes Magnum Beach |
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2014ASVOFF 7, under jury president Dries Van Noten, was held at the Centre Georges Pompidou in Paris. | |
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2015ASVOFF 8, under jury President Jean Paul Gaultier, took place 2–6 December at Centre Pompidou with Jean-Paul Gaultier, Nicolas Godin, Nicolas Saada, Mathias Kiss, and Iris van Herpen. | |
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Satellite Venues | |
2016 | |
Locations | |
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2017ASVOFF 9, under jury president Eric Daman, was held at Nu Boyana film studios on 9, 10 and 11 June. | |
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Satellite Venues | |
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2018ASVOFF 10, under jury president Rossy de Palma and president of honor Jean Paul Gautier, was held at the Club de l'Etoile, Paris. | |
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Winner: Adele Bouvier for Stella Global Champion's Award – for Journalism – Loic Prigent | |
ASVOFF 10 "My Personal Love Affair with Rome" Edition | |
Winner: The Epicurean by Jeff Bark Global Champion's Award – for Journalism – Angelo Flaccevento | |
Satellite Venues | |
2019ASVOFF 11, under jury president Heron Preston[72] | |
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2020ASVOFF 12, under jury president Roger Avary | |
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ASVOFF - ARTSTHREAD - FNL NETWORK prizes | |
Best Film Runners-up | |
Best "Lockdown Home Movie" | |
Best Film |
2021ASVOFF 13, under jury president Bruce LaBruce | |
ASVOFF MAIN COMPETITION | |
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ASVOFF STUDENT PRIZE | |
Jury list |
Winners |
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ASVOFF THEMED CATEGORIES | |
Jury list |
Winner(s) |
Digital fashion | |
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Fashion Moves | |
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Black Spectrum | |
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Conscious Fashion | |
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Satellite Venues | |
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2022ASVOFF 14, under jury president Caroline de Maigret and honorary president Jean-Charles de Castelbajac | |
ASVOFF MAIN COMPETITION | |
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ASVOFF STUDENT PRIZE | |
Jury list |
Winners |
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ASVOFF THEMED CATEGORIES | |
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Fashion Moves | |
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Conscious Fashion | |
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Chinese Films | |
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Manga/Anime | |
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TicTok | |
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Black Spectrum | |
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Satellite Venues | |
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{{cite web}}
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External links
- ASVOFF.com
- MikeFiggis.co.uk
- MichaelNyman.com
- MariaDeMedeiros.net
- RickOwens.eu
- Knack Weekend: a comparative article on fashion film and the 80s music video
- The Independent.co.uk: fashion events in October 2009
- Gsus Lopez – film director – (ASVOFF Barcelona 2012 Grand Prix Winner)