Heron Preston

Heron Preston Johnson[1] is an American artist, fashion designer, and disc jockey. He is a co-founder of the men's streetwear brand Been Trill, alongside Virgil Abloh, Justin Saunders, and others; and founder of his eponymous brand, Heron Preston.[2]

Heron Preston
Preston in 2019
Born
Heron Preston Johnson

(1983-04-18) April 18, 1983
NationalityAmerican
EducationParsons School of Design
Occupation(s)Designer, artist, and DJ
LabelHeron Preston

Education

Preston moved to New York in 2004 to attend Parsons School of Design.[1] He graduated in 2007, and stayed in New York to pursue a career in fashion.

Career

Al Moran, one of the founders of the Morán Morán art gallery, discovered Preston's blog featuring street photography and offered him a publishing deal.[3] Preston worked as a marketing specialist and social media director for Nike. He also worked as an art director for Kanye West, for whom he designed tour merchandise and acted as a consultant for West's album The Life of Pablo and his brand Yeezy.[1][4]

On September 9, 2016, he launched UNIFORM, a catalog of zero waste themed clothes created in collaboration with the New York City Department of Sanitation.[5] In 2017, he opened a pop up shop in Moscow, where he sold selected pieces from his collaboration with the DSNY.[6] In 2017, he presented his 2017–2018 fall-winter collection For You, The World at Paris Fashion Week.[7] In 2018, Preston launched a new collection in collaboration with NASA to celebrate its 60th anniversary. The pieces featured in the collection are inspired by the pressure suits worn by astronauts and feature the NASA "worm" logotype.[8][9][10][11] Preston also runs the e-commerce platform HPC Trading Co, where he features his curated collections of art, music and fashion.[2]

In addition to his career in fashion, Preston is a DJ and has worked for events organized by brands such as GQ, Ford, Sprite, and Supreme. He has also participated in large events and festivals, including Coachella, Ultra and Fool's Gold Day Off.[12] In 2016, Preston released ONE HUNDO, a mixtape including music from Zomby, Kanye West, Beyoncé and Drake.[12]

In 2017, Preston published Honorable Profession, a limited edition of a zine of convicts and crime scenes photos taken of his father while he was a police officer, which were taken in the 1980s and 1990s in Bayview-Hunters Point, San Francisco.[1] These pictures were featured as a series of large print in the BORROWED TIME group art show in Los Angeles.[13]

In 2018, Preston collaborated with Carhartt WIP on a capsule collection, which juxtaposes workwear and luxury.[14]

Heron Preston collaborated with Justin Timberlake for the singers' 2018 Man of The Woods Tour merchandise.

In 2023 Preston joined H&M as Creative Menswear Advisor.[15]

Russian cultural influence

Many items from the Heron Preston collections (with the exception of limited capsule collections) are decorated with a print or embroidery with the word "style" in the Cyrillic alphabet (CTИЛЬ). Heron noted that this idea came to him in 2014, when he helped a friend with an exhibition dedicated to the hip-hop culture of the 90s. He has stated that he chose to use Cyrillic because of his obsession with Russian culture and paraphernalia.[16]

See also

References
  1. Nelson, Karine. "How Heron Preston Went From Making Invitations for Kanye West to His Own Fashion Label", W, Condé Nast, March 7, 2017. Retrieved July 29, 2018.
  2. Roazen, Ben "Heron Preston Launches HPC Trading Co. E-Commerce Platform", Hypebeast, Online, February 1, 2016. Retrieved August 1, 2018
  3. Freeman, Nate. "Extending Street Cred Into Outer Space The Street Wear Designer Heron Preston Has His Eyes on NASA", The New York Times, New York, December 13, 2013. Retrieved July 29, 2018
  4. De Pascale, Anthony. "Qui est Heron Preston, le designer qui a déjà travaillé avec Nike et Kanye West ?", Vogue Paris, Paris, January 21, 2017. Retrieved July 29, 2018.
  5. Petrarca, Emilia. "Fashion Week's Most Unlikely Pairing: Heron Preston and the New York Department of Sanitation", W, Condé Nast, September 7, 2016. Retrieved July 29, 2018.
  6. Woolf, Jake. "Heron Preston May Be the First "Instagram-First" Fashion Designer", GQ, Online, September 7, 2016. Retrieved May 23, 2017.
  7. Estiler, Keith. "For You, The World": Heron Preston's Inaugural Collection Is a Labor of Love", Hypebeast, Online, January 18, 2017. Retrieved July 29, 2018.
  8. van Elven, Marjorie. Heron Preston launches collection in celebration of NASA, FASHIONUNITED, August 8, 2018. Retrieved September 5, 2018.
  9. Rose, Bryan. NASA Releases Streetwear Fashion Line To Celebrate Its 60th Anniversary, MANDATORY, August 7, 2018. Retrieved September 5, 2018.
  10. Pivo, Filippo. La Nasa compie 60 anni e festeggia con la collezione streetwear di Heron Preston, GQ Italia, Milan, August 20, 2018. Retrieved September 5, 2018.
  11. Silver, Dena (January 18, 2018). "Designer Heron Preston Mocked Influencers and Collaborated with NASA". The New York Observer. Retrieved October 26, 2018.
  12. Amarca, Nico. "Heron Preston's Memorial Day Weekend Mixtape Features Cuts by Drake, Beyoncé, Zomby & More", Highsnobiety, Online, May 27, 2016. Retrieved July 29, 2018.
  13. Fox, T.S. "Heron Preston Drops His 'HONORABLE PROFESSION' Zine", Hypebeast, March 7, 2017. Retrieved July 29, 2018.
  14. Johnson, Dustin. "Designer Spotlight: Heron Preston – Founder and Creative Director of Eponymous Label, Heron Preston". Easy Street. Retrieved April 25, 2022.
  15. Heron Preston Joins H&M As Creative Menswear Advisor Brycen Saunders, Hypebeast, September 6, 2023
  16. "Интервью с дизайнером: Херон Престон" (in Russian). instyle.ru. Retrieved June 18, 2019.
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