New Guards Group
New Guards Group is an Italian contemporary luxury fashion production and distribution holding company co-founded in Milan, Italy in 2015 by Claudio Antonioli, Davide De Giglio and Marcelo Burlon.[1][2]
 | |
| Type | Società per azioni Holding company |
|---|---|
| Industry | Fashion |
| Founded | 2015 in Milan, Italy |
| Founders | Claudio Antonioli Davide De Giglio Marcelo Burlon |
| Headquarters | , |
Area served | Worldwide |
| Parent | Farfetch |
| Subsidiaries | Off-White |
| Website | newguardsgroup |
History
The company was founded in 2015 by co-founders, Claudio Antonioli, Davide De Giglio and Marcelo Burlon.
In December 2017, the company acquired an undisclosed stake in knitwear label, Alanui.[3]
In March 2018, Anna Blessmann fashion label, A Plan Application, joined the company with graphic artist Peter Saville.[4]
In March 2019, Peggy Gou joined the roster of labels with her new clothing line, Kirin.[5]
In August 2019, Farfetch purchased the group for a total of US$675 million.[6]
Companies
- Marcelo Burlon County of Milan[2]
- Off-White c/o Virgil Abloh[2]
- Palm Angels[7]
- Unravel Project[7]
- Heron Preston[7]
- A Plan Application[4]
- Alanui[3]
- Kirin by Peggy Gou[5]
- Opening Ceremony[8]
- Ambush[9]
References
- Eytan, Declan. "How this DJ Went From Creating Milan's Most-Wanted T-Shirts, to Building a Global Streetwear Empire". Forbes. Retrieved 29 March 2018.
- "Marcelo Burlon Launches Milan-Based Production and Distribution Company: New Guards Group". HYPEBEAST. 27 February 2015. Archived from the original on 28 September 2019. Retrieved 2018-06-11.
- Muret, FashionNetwork.com, Dominique. "New Guards Group acquires stake in emerging knitwear label Alanui, looking for international boost". FashionNetwork.com. Retrieved 29 March 2018.
{{cite web}}: CS1 maint: multiple names: authors list (link) - Diderich, Joelle (4 March 2018). "A Plan Application RTW Fall 2018". WWD. Retrieved 29 March 2018.
- "Meet Kirin's Peggy Gou: The DJ Turned Designer Mixing Fashion and Club Culture". Vogue. Archived from the original on 27 August 2019. Retrieved 5 March 2019.
- Fernandez, Chantal (8 August 2019). "Why Farfetch Bought New Guards Group". Business of Fashion. Retrieved 9 August 2019.
- "Marcelo Burlon is the DJ/designer making his mark on Milan". Dazed. 2017-09-01. Retrieved 2018-06-11.
- Fernandez, Chantal (13 January 2020). "Opening Ceremony Acquired by Off-White Backer New Guards Group". Business of Fashion. Retrieved 18 February 2020.
- "Off-White™ Backer New Guards Group Takes Majority Stake in AMBUSH".
External links
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