Adidas Parley

Adidas Parley is a collection of clothing and footwear originated from the collaboration of German multinational company Adidas and Parley for the Oceans, an organization that addresses environmental threats towards the oceans, through plastic pollution.[1]

Adidas Parley
TypeClothing and footwear
made with recycled plastic
InventorAdidas
Parley for the Oceans
Inception2015 (2015)
ManufacturerAdidas
Websiteadidas.com/parley

Since the first collection launched in 2015, Adidas Parley products are produced with recycled plastic which helps to mitigate the amount of plastic which ends up in the ocean plastic ocean debris. Adidas recreated three editions of their UltraBoost shoe, and a new version of their Adidas Originals shoe.

History

Origins

Eric Liedtke, the executive of Adidas in 2015, chose to use recycled plastics in the production of the Adidas Parley shoes, as he felt that there were many potential applications for its use and that it would also serve as part of a solution to the ocean plastic problem. This formed the start of a long term initiative project by Adidas to eliminate new plastic from its supply chain and to expand its plastic cultivation to more athletic product lines.[2] Adidas has used recycled polyester and sustainable cotton in previous athletic products, but these production runs are small in comparison to their ocean-bound plastic shoe initiative.[3]

Collaboration

Parley for the Oceans (Parley) is Adidas' partner in the Parley A.I.R Strategy, which turns plastic waste into thread that is woven into running shoes.[1] The Adidas-Parley shoe silhouettes were re-designed with knitted uppers and decorative stitching, all made from recycled, ocean-bound plastic collected by Parley. The outsole is crafted from recycled and re-ground rubber.[4]  

Additionally, Adidas has worked with Parley to create mass-produced performance football products with the debut of the Adidas x Parley Real Madrid, FC Bayern Munich and Manchester United FC home jerseys collaboration.[5] For the 2015 to 2018 seasons, Adidas released limited amount of Parley jersey's for select Major League Soccer (MLS) clubs. In 2019 Adidas partnered again with the MLS to release Parley jerseys for each MLS club in limited quantities.

As part of their collaboration, Adidas and Parley for the Oceans held the "Run for the Oceans" event in summer of 2017, with the intention that this would raise awareness of their products as well as ocean conservation.[6]

Models

UltraBoost Uncaged Parley

The "UltraBOOST Uncaged Parley" was sold for $220 a unit. Adidas then released an updated version of a 1990s shoe made with yarns made from waste plastic. The UltraBoost shoes used materials from 11 recycled ocean-bound plastic bottles per pair in the shoe laces, heel linings, and sock liner covers.[3][7]

Parley swimming collection

Adidas created Parley swimwear, using plastic recycled into the technical yarn fibre Econyl,[8] a branded yarn composed of at least 50% salvaged fishing nets and post-consumer carpets,[7] which offers the same properties as the regular nylon used to make swimwear.[9] 76 per cent of the collection also incorporates recycled polyamide.[9]

References
  1. "Adidas is getting serious about making sneakers from recycled plastic". Business Insider. Retrieved November 28, 2017.
  2. "Adidas Shoes Made From Recycled Plastic Are Finally Here". Global Citizen. Retrieved November 28, 2017.
  3. "Adidas Is Turning Plastic From the Ocean Into $200 Shoes". Fortune. Retrieved November 28, 2017.
  4. "adidas & Parley for the Oceans Explain Their Eco-Friendly Shoes". Highsnobiety. November 28, 2017. Retrieved November 28, 2017.
  5. "Real Madrid and Bayern Munich to wear jerseys made from recycled plastic". CNN. November 4, 2016. Retrieved November 28, 2017.
  6. "2018 adidas UltraBoost to be made out of recycled plastic". Sports Illustrated. Retrieved November 28, 2017.
  7. Sudetic, Azra (17 June 2020). "Fashion Made From Ocean Plastic Might Not Be What You Think It Is". ecocult.com. Archived from the original on 11 September 2021. Retrieved 11 September 2021.
  8. "From Fishing Nets to Carpet, ECONYL Invests in More Nylon Recycling". Triple Pundit: People, Planet, Profit. September 12, 2014. Retrieved December 4, 2017.
  9. "Adidas and Parley for the Oceans unveil swimwear made from ocean plastic". Dezeen. February 2, 2017. Retrieved December 4, 2017.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.