Affirm Holdings
Affirm Holdings, Inc. is a publicly traded financial technology company headquartered in San Francisco, United States.[2] Founded in 2012, the company provides buy now, pay later (BNPL) services for both online and in-store shopping, making it an alternative to traditional credit card providers.[3][4] Affirm claims to use machine learning for loan underwriting which it says identifies creditworthy consumers more effectively than traditional credit scoring systems.[5]
Type | Public company |
---|---|
| |
Industry | Finance |
Founded | 2012 |
Founders |
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Headquarters | 650 California Street, , U.S. |
Key people | Max Levchin |
Products |
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Revenue | US$1.59 billion (2023) |
US$โ1.2 billion (2023) | |
US$โ985 million (2023) | |
Total assets | US$8.16 billion (2023) |
Total equity | US$2.53 billion (2023) |
Number of employees | 2,171 (2023) |
Website | www |
Footnotes / references Financials as of June 30, 2023[1] |
History and founding
Affirm was founded in 2012 by Max Levchin, Nathan Gettings, Jeffrey Kaditz, and Alex Rampell[6][7][8] as part of the initial portfolio of startup studio HVF.[9] Levchin, who co-founded PayPal, became CEO of Affirm in 2014.[10]
In October 2017, the company launched a consumer app that allowed loans for purchases at any retailer.[5]
The company announced a partnership with Walmart in February 2019. Under the partnership, Affirm is available to customers in-store and on the Walmart website.[11][12]
Affirm has partnered with e-commerce platforms including Amazon, Shopify,[6] BigCommerce, and Zen-Cart.[13]
On November 18, 2020, Affirm filed with the Securities and Exchange Commission in preparation for an initial public offering (IPO).[14] On December 12, 2020, it was reported that Affirm had postponed its IPO.[15] On January 13, 2021, Affirm became listed on NASDAQ with symbol AFRM, raising about $1.2 billion in its IPO.[16] By the next day, the price of shares had doubled, making Levchin's stake worth about $2.5 billion.[17]
In May 2021, Affirm acquired Returnly, a financial technology service company, for $300 million.[18][19]
Affirm was Amazon's exclusive buy now, pay later partner in the United States through January 2023.[20]
In May 2022, Affirm signed a partnership with the financial infrastructure firm Stripe, Inc. to make its adaptive checkout service available to Stripe users in the US.[21]
In February 2023, the company announced that it would layoff 19 percent of its workforce as part of a restructuring plan, and shut down its crypto unit.[22]
References
- "Affirm Holdings Form 10-K". U.S. Securities and Exchange Commission. August 25, 2023.
- "Affirm, Inc.: Private Company Information โ Bloomberg". www.bloomberg.com. Retrieved 2019-05-08.
- "Affirm: Most Innovative Company". Fast Company. Retrieved 2019-03-24.
- ""Buy now, pay later": Critics concerned about new online payment plans". www.cbsnews.com. December 11, 2018. Retrieved 2019-05-08.
- Cagle, Susie (2017-11-29). "Would You Take Out a Loan for a Pair of Jeans?". Racked. Retrieved 2019-03-24.
- Kokalitcheva, Kia (October 27, 2015). "Lending company Affirm takes on bricks and mortar shopping". Fortune. Retrieved 2019-03-24.
- Friedman, Zack (May 5, 2017). "Is PayPal Co-Founder Max Levchin Making The Next Credit Card Killer?". Forbes. Retrieved 2019-05-08.
- "Analytics and Software". Founders Fund. Retrieved 2020-08-03.
- MacMillan, Douglas (2014-06-09). "PayPal Co-Founder Max Levchin Raises $45 Million for Startup Affirm". WSJ. Retrieved 2019-03-24.
- D'Onfro, Jillian. "PayPal Cofounder Max Levchin Is The New CEO Of A Finance Startup That Has Quietly Raised $45 Million". Business Insider. Retrieved 2019-03-24.
- Wack, Kevin (February 27, 2019). "Walmart teams with Affirm to offer point-of-sale loans". American Banker. Retrieved 2019-03-24.
- "Affirm's latest partnership brings its alternative financing to Walmart's US stores and website". TechCrunch. Retrieved 2019-05-08.
- "Affirm Supports Four More eCommerce Platforms". pymnts.com. 2016-11-30. Retrieved 2019-03-24.
- Alex Wilhelm, Natasha Mascarenhas (November 18, 2020). "Affirm files to go public: Rising revenue, slimming losses amid an e-commerce boom". Retrieved August 4, 2021.
- "Affirm Postpones Its Initial Public Offering - WSJ".
- "Affirm Holdings prices U.S. IPO above target range, raises $1.2 billion". Reuters. January 12, 2021. Retrieved August 4, 2021.
- Jeff Kauflin (February 8, 2021). "Inside The Billion-Dollar Plan To Kill Credit Cards". Forbes. Retrieved August 4, 2021.
- "Affirm Completes Acquisition of Returnly". Press release. May 3, 2021. Retrieved August 4, 2021.
- "Affirm to Buy Returnly for $300 Million as Ecommerce Returns Spike During the Pandemic". Adweek. April 23, 2021.
- "Affirm expands Amazon partnership as buy now, pay later surge lifts revenue". Reuters. Retrieved November 11, 2021.
- Lang, Hannah (2022-05-31). "Affirm partners with Stripe to expand offering of buy now, pay later services". Reuters. Archived from the original on 2022-05-31.
- Gomes, Nathan (February 8, 2023). "BNPL lender Affirm to cut about 19% of its workforce". Reuters.