Ally Financial

The company was founded in 1919 by General Motors (GM) as the General Motors Acceptance Corporation (GMAC) to provide financing to automotive customers.[5] In 1939, the company founded Motors Insurance Corporation and entered the vehicle insurance market.[6]

In 1985, while GM was under the leadership of Roger Smith, who sought to diversify the company, GMAC formed GMAC Mortgage and acquired Colonial Mortgage as well as the servicing arm of Norwest Mortgage, which included an $11 billion mortgage portfolio.[7]

In 1991, the company was forced to write-off $275 million in bad debt as part of a $436 million loss suffered from fraud committed by John McNamara, who ran a Ponzi scheme.[8]

In 1998, the company formed GMAC Real Estate.[6] In 1999, GMAC Mortgage acquired Ditech.[9] In 2000, the company formed GMAC Bank, a direct bank.[6] In 2005, the company formed GMAC ResCap as a holding company for its mortgage operations.[6]

In 2006, General Motors sold a 51% interest in GMAC to Cerberus Capital Management, a private equity firm. Also that year, GMAC sold a controlling interest of GMAC Commercial Holdings (its real estate division renamed Capmark) to Goldman Sachs, Kohlberg Kravis Roberts, and Five Mile Capital Partners.[10] GMAC Real Estate was sold to Brookfield Asset Management. In 2009, Capmark filed for bankruptcy and its North American loan origination and servicing business was acquired by Berkadia, a joint venture of Leucadia National and Berkshire Hathaway.[11]

On December 24, 2008, the Federal Reserve accepted the company's application to become a bank holding company.[12] In January 2009, the company closed Nuvell Financial Services, its subprime lending division.[13][14]

As a result of losses in GMAC ResCap, the United States Department of the Treasury invested $17.2 billion in the company in 2008–2009. The Treasury sold its last stake in the company in 2014, recovering $19.6 billion from its $17.2 billion investment.[15]

In April 2009 the bank announced plans to move its Charlotte office from Ballantyne to 106,525 square feet (9,896.5 m²) on four floors of 440 South Church, with possible expansion later. At the time, the bank had 265 Charlotte employees in three business units.[16][17]

In May 2009, GMAC Bank was rebranded as Ally Bank.[18] In May 2010, GMAC re-branded itself as Ally Financial.[4] In September 2010, the company sold its resort finance business to Centerbridge Partners. In 2012, the company sold its Canadian banking operations to Royal Bank of Canada for $3.8 billion.[19] In April 2014, it became a public company via an initial public offering.[20] In 2015, it moved its headquarters to One Detroit Center, which was subsequently renamed Ally Detroit Center.[21] In June 2016, the company acquired TradeKing, a stockbrokerage, for $275 million, which was re-branded as Ally Invest.[22]

In May 2016, Ally Bank re-entered the mortgage business with the launch of its direct-to-consumer offering called Ally Home.[23] In April 2019, Ally Home partnered with Better.com to launch a digital mortgage platform.[24]

In October 2019. Ally acquired Health Credit Services (HCS), a technology-focused patient financing company based in Charlotte, North Carolina.[25]

On May 3, 2021, Ally began occupying 725,000 square feet at Ally Charlotte Center.[26][27][28][29]

In December 2021, Ally acquired Fair Square Financial, a credit card company, for $750 million and rebranded it as Ally Credit Card.[30]

In 2022, Ally was listed as one of the Best Places to Work for Disability Inclusion by the Disability Equality Index (DEI).[31]

The company sponsors the Miami International Auto Show,[32] the Time Dealer of the Year award,[33] and The Ally Challenge.

In 2019, Ally became the primary sponsor for seven-time NASCAR Cup Series champion Jimmie Johnson at Hendrick Motorsports, a sponsorship that runs through 2023.[34][35] As GMAC, the company previously had primary sponsorships with Hendrick Motorsports from 1998 through 2007 with drivers Jack Sprague, Ricky Hendrick, Brian Vickers and Casey Mears, including Vickers' 2003 NASCAR Busch Series championship victory.[36] Alex Bowman took over the No. 48 Ally Chevrolet in 2021 after Johnson transitioned from NASCAR to the IndyCar Series;[37] before the season began, Ally also acquired the naming rights to the Cup Series' race at Nashville Superspeedway to name it the Ally 400.[38]

Ally is also a sponsor of the National Women's Soccer League, NWSL Players Association[39] and of a team in Major League Soccer, Charlotte FC.[40][41]

In 2021, Ally continued to sponsor Jimmie Johnson in WeatherTech SportsCar Championship with his No.48 Cadillac DPi-V.R entry in IMSA Michelin Endurance Cup rounds alongside Kamui Kobayashi and Simon Pagenaud. Mike Rockenfeller joined the team for 2021 24 Hours of Daytona.[42]

In 2022, Ally committed to reach equal spending in paid advertising across women's and men's sports programming over the next five years.[43]

In 2022, DC Comics, Milestone Media, and Warner Bros. Discovery partnered with Ally and NASCAR to debut a sponsorship and new paint scheme, based on the DC superhero character Static, for Alex Bowman's No. 48 Chevrolet Camaro ZL1 1LE for the Hendrick Motorsports team, in support of DC's The Milestone Initiative program.[44][45]

In February 2023, Ally became a league-wide sponsor for NASCAR, including becoming the official consumer bank of NASCAR and NASCAR-owned tracks.[46] Ally also became an official sponsor of the North American Rocket League Championship Series, and later announced it would sponsor a women's esports tournament in support of its pledge to split its media spend 50/50 between men's and women's sports.[47]

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