Amart Sports

Amart Sports (formerly Amart All Sports) was an Australian sports equipment and related apparel chain and was part of the Super Retail Group.[1]

Amart Sports
FormerlyAmart All Sports (1976–2012)
IndustryRetail
Founded1976 (1976)
Underwood, Queensland, Australia
Defunct1 November 2017 (2017-11-01)
HeadquartersLidcombe, New South Wales,
Australia
ProductsSporting goods
OwnerSuper Retail Group
Websitewww.rebelsport.com.au

History

Amart All Sports was founded in 1976 with the first store located in Underwood, Queensland.[2] Since then Amart All Sports expanded throughout Australia to over 60 stores, mainly in homemaker destination centres across Queensland, Victoria, South Australia, New South Wales and Western Australia.[3]

Super Retail Group, who also operates Rebel, acquired the Amart All Sports business in November 2011. In 2012, the chain was rebranded as Amart Sports.[4]

On 24 July 2017, Super Retail Group made the announcement that all Amart Sports stores will be rebranded to Rebel stores by 31 October 2017, expanding the Rebel brand's national footprint to almost 160 stores in Australia. The Amart Sports brand was officially discontinued as of 1 November 2017.[5]

References
  1. "Our Brands - Super Retail Group". www.superretailgroup.com.au. Retrieved 2 June 2016.
  2. "About Amart Sports". www.amartsports.com.au. Retrieved 2 June 2016.
  3. "Amart Sports - Super Retail Group". www.superretailgroup.com.au. Archived from the original on 7 June 2016. Retrieved 2 June 2016.
  4. "Amart All Sports gets a new name". Retailbiz. 30 October 2012. Retrieved 7 August 2022.
  5. "Super Retail Group provides update on Sports Division brand portfolio" (PDF). 24 July 2017. Retrieved 10 December 2017.
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