Rebel (company)

Rebel store in Rockhampton, 2022

Rebel Sport was established in 1985 with its first store in Bankstown.[1] After being listed on the Australian Securities Exchange in 1993,[2] it was purchased by Harvey Norman in July 2001.[3]

Archer Capital acquired Amart Sports in 2004.[4] Amart was a big format sports store headquartered in Queensland. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[4][5][6] In 2007, Archer Capital acquired Rebel Sports and consolidated its sports retail businesses into it.[4]

In 2011, Amart Sports was acquired by Super Retail Group.[4] In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[7][8][9][10] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.

Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, PUMA and Under Armour. As a group, Rebel Sport (aka rebel[11]) has more than 150 stores across Australia, and employ[12] over 4,500 employees.[13] In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[14]

Ell & Voo is an Activewear brand owned by Rebel.[15]

On 25 November 2015, rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia.[16] rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.