Ameerin Aadhi-Bhagavan

Ameer, lowing the release of his Yogi, was expected to commence a project titled Kannabiran featuring Jayam Ravi, which was initially to start in 2007. In February 2010, Ameer officially announced his new project at a press meet, stating that he had shelved Kannabiran for the time being, and instead began working on a different script for a film with Jayam Ravi, which was titled as Aadhi Bhagavan. He, furthermore, disclosed that for the first time, he had written a script, after the lead actor had been finalized, while usually only after completing his script he selects the most suitable actors for the characters.

Early reports suggested that Jayam Ravi would enact the role of a gangster;[10] later he was many-times reported to be playing double roles in the film,[11] one of them being a transgender,[12] however Ameer refuted these allegations and clarified that he would be playing a single role, that of a CBI officer, who would appear in various get-ups.[13]

During the official announcement, it was reported, that the lead female actress had not been chosen yet, and Ameer, like for his previous directorials, was searching and struggling to find a suitable actress. Talks were held with Priyamani,[14] and Mamta Mohandas to play the role of a modern NRI, with the latter even confirming in May/June 2010 to be part of the film,[15][16] despite call sheet and date complications.[17] However, , one month later, she once for all opted out of the project as she was not willing to give almost a year of her dates.[18] She was eventually replaced by Neetu Chandra, who was approached by Ameer, while working with him in Myshkin's Yuddham Sei.[19] Being a black belt holder in taekwondo, Chandra performed her own stunts in the film. For a pivotal role as the lead character's mother, television actress Sudha Chandran was signed up in May 2010.[20] Malayalam actor Saiju Kurup was roped in to essay the role of the main antagonist; he would portray a Mumbai-based Assistant Police Commissioner.[21] Sakshi Shivanand was selected to perform an item number alongside 150 foreign dancers at specially erected set in April 2011.[22] Upon completion of filming, director Ameer revealed to the media that he, too, had played an important role,[23] although he had stated earlier that he would not act in the film.[24]

The first schedule, primarily featuring Jayam Ravi, was held in May 2010 in Bangkok, Thailand.[25][26] After the lead actress had been finalized, the film crew returned to Thailand in September that year for the subsequent schedule that took place at the beach resort Pattaya which was decorated as hero's office by art director Jacki,[27] following which couple of scenes were canned in Mumbai and Chennai.[11] Ameer started the third schedule in early February 2011 with shoots being held in Jaisalmer, Rajasthan and Bhuj, Gujarat.[28] Jayam Ravi then moved on to finish his other ongoing project, Engeyum Kadhal for that he also sported a different look, as a result of which the filming of Aadhi Bhagavan came to a halt;[29] it recommenced in December 2011.[30] In April 2012, filming was carried out in Goa.[31] Although filming was supposed to be completed with the Goa schedule,[32] the crew moved to Rajasthan by early July 2012 to shoot a couple of climax action sequences in the deserts of Jaisalmer and Jaipur,[33] which could not be shot during the previous schedule due to Neetu Chandra's absence, who had left to shoot for an international project.[34] A fight sequence between two Jayam Ravis was shot in Bhojpur district during a 15-day schedule, seven cameras were said to have been used for the scene.[35] Neetu Chandra finished shooting her portion on 25 July,[36] while the entire filming was eventually completed on 31 July 2012, following its final schedule in Bikaner, Rajasthan.[37][38]

Post-production works commenced by early 2012, while filming was still carried out, and the first look posters were published in July 2012.[39] A press statement in June 2012 announced that Aadhi Bhagavan would become the first Tamil film to feature 7.1 surround sound at standard resolution. The film was recorded at composer A. R. Rahman's AM Studios, Chennai, India.[40]

Aadhi Bhagavan was filmed around a span of two years. It was speculated that the film was scheduled to release on the eve of Pongal festival, which falls on 10 January 2013.[60] Later, the film was scheduled to be released on 24 January 2013,[61] then postponed to avoid clashing with Vishwaroopam (2013), which was scheduled on the same date.[62] Moreover, the sudden postponement and the uncertainty prevailing over the release of Vishwaroopam, affected the film's release by pushing towards the end of February.[63] It was also speculated that the film would be scheduled for a Valentine's Day release, on 14 February 2013.[64] But, the makers confirmed that the film will be released on 22 February 2013.[65]

The film was awarded an A certificate by the censor board, citing the action sequences and violence,[66] with 24 cuts.[67] Before its release, the censor board officials requested to change its title, by adding a prefix Ameerin, which was named as Ameerin Aadhi-Bhagavan.[68] Reservations for the film were started three days before the release, on 19 February 2013.[69] The film was released in 1200 screens worldwide clashing with G. N. R. Kumaravelan's Haridas (2013).[70][71] This film was also dubbed in Hindi as Main Shareef Tu Badmash.

As a part of the film's promotions, director Ameer launched an official website and official Facebook page for the film.[72] The trailer of the film was released at a grand launch event held in Chennai on 8 November 2012, with the presence of the film's cast and crew.[73][74] The making video of the film's shooting in Thailand was released in December 2012.[75] A new trailer was launched on 17 January 2013.[76]

The satellite rights of the film were sold to Sun TV.[77] A censored version of the film was released digitally on Sun NXT.[78]

The film raked 50% - 70% occupancy on first day collected ₹ 5.85 crore. The film got a decent opening the first weekend, collected ₹ 23.6 crore at the box office. The film first week collection worldwide ₹37.9 crore at the box office. The film worldwide gross around ₹85 crore at the box office. The film declared hit by traders analyst.[79]

Ameerin Aadhi-Bhagavan received mixed reviews from critics. The praise was aimed at the performances and action sequences, while the writing and pacing drew criticism.

Writing for Rediff.com, S. Saraswathi praised the performances and action sequences but felt the film might not appeal to everyone due to the heavy amount of violence and "every second scene being a fight scene".[80] Behindwoods.com similarly gave the film 3 stars out of 5 and praised the performances and action sequences. Although Chandra's lip sync for Tamil dialogues, the quick and abrupt cuts in the action scenes and the overdose of Hindi dialogues were criticized, the reviewer felt the film was watchable due to Ravi and the action set-pieces, further recommending it to fans of raw action films.[81] Kollywood Today gave the film 2.5 stars of 5 stars, praising the lead stars, music, cinematography and Chandra's efforts in the climactic fight sequence but criticizing the slow pace and the Scarface inspirations in the first half, and also feeling the characters were half baked.[82] Writing for The Hindu, Malathi Rangarajan praised Ravi's performance and Chandra's martial arts skills showcased in the action scenes, but found the characters and situations predictable. She also criticized the placement of voice-overs translating the Hindi dialogues into Tamil, as they gave the feel of a dubbed film.[83]

The film faced criticisms from Hindu groups, as the film, as well as its former title, Aadhi Bhagavan, was mentioned as offensive to their religion.[84] Later Vishwa Hindu Parishad (VHP), filed a petition against the film, seeking a ban on it, as the title was meant objectionable to the group, and they also demanded a statewide protest.[85] This forced the makers to change its title to Ameerin Aadhi-Bhagavan.[68][86]

Ameer criticised the censor board officials, regarding that the film was given A certificate, unnecessarily.[87][88] A member from the censor board registered a complaint against Ameer, to the city police commissioner citing that, the officials had asked him for a bribe amount to receive a U/A or U certificate to the film.[89] The officials claimed that post the release of Vishwaroopam, the censor board tightened the rules and the film was given an A certificate for the mafia storyline.[87]