American Legend Cooperative

The American Legend Cooperative (ALC) was an agricultural marketing cooperative of mink fur farmers in the United States and Canada, best known for its Blackglama, American Legend brands of fur, as well as the older LEGEND brand. American Legend was formed in 1986 as a merger of the Great Lakes Mink Association (GLMA) and the Mutation Mink Breeders Association (EMBA). It was acquired by North American Fur Auctions in 2018.

The Great Lakes Mink Association (GLMA) was formed in 1941 by mink breeders in the Great Lakes region of the United States who bred a black-furred mink which they characterize as "the richest, deepest, most lustrous dark mink with the lightest, most flexible leather", and trademarked it as Blackglama. Their long-running advertising campaign is known by the tagline "What becomes a legend most?", featuring a series of celebrities modeling their furs. The name "Blackglama" is a play on the word "glamor" and the initialism "GLMA".

The Mutation Mink Breeders Association (MMBA) was formed in 1942 by mink ranchers specializing in clear bright fur colors, to which they gave distinctive trade names: Autumn Haze (brown), Desert Gold (light brown), Argenta (grey), Cerulean (blue), Lutetia (gunmetal), Azurene (pale grey), Jasmine (white), Tourmaline (pale beige), Arcturus (lavender beige), Diadem (pale brown), Aeolian (grey taupe).[1] In 1948, they adopted the name EMBA;[2] EMBA used the trademark "The American Mink".[3]

In April 2018, North American Fur Auctions acquired the American Legend Cooperative and its Blackglama brand.[4]

Membership

Membership in the American Legend Cooperative was open to active mink farmers in the United States or Canada who have sold over 1200 mink pelts at American Legend auctions within the previous year and who are approved by the cooperative's Board of Directors.[5]

'Blackglama - What Becomes a Legend Most' Spokesmodels

Communications

ALC is a founding member of the North American Fur Industry Communications group (NAFIC),[6] established in 2013 as a cooperative public educational program for the fur industry in Canada and the USA. Its slogan is "Truth About Fur".

References
  1. Richard M. Shackelford, "Domestic Production of Mink and Foxes", Proceedings of the Twenty-Ninth annual National Breeders' Roundtable, 1980. full text Archived 2007-09-27 at the Wayback Machine
  2. "Midwest Fur Producers Ass'n v. Mutation Mink B. Ass'n, 127 F. Supp. 217 (W.D. Wis. 1955)".
  3. "NAFA Acquires Blackglama Label - NAFA". www.nafa.ca. Archived from the original on 2018-06-29.
  4. "Cascadia Capital Advises American Legend Cooperative in its Acquisition by North American Fur Auctions", April 19, 2018
  5. "American Legend Cooperative Membership". Archived from the original on 2007-10-22. Retrieved 2009-01-01.
  6. North American Fur Industry Communications group (NAFIC).
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