Amor Puro

"Amor Puro" (English: Pure Love) is a song by Puerto Rican reggaetón recording artist Ivy Queen from her seventh studio album Drama Queen (2010). It was written by Queen and Hiram Cruz, produced by Cruz under his stage name Keko Musik and released as the second single from the album on September 24, 2010,[1] following the release of "La Vida Es Así" and its respective bachata version. Lyrically, the song focuses on the true and pure meaning of love hence the title of the song. It was the last single released in promotion for the album, however the single was commercially unsuccessful. The music video for the song was filmed in Miami, Florida, under the direction of Marlon Peña.

"Amor Puro"
Single by Ivy Queen
from the album Drama Queen
ReleasedSeptember 24, 2010
Recorded2009–2010
Carolina, Puerto Rico
(Mas Flow Studios)
GenreReggaetón, techno
Length3:25
LabelMachete Music
Songwriter(s)Martha Pesante, Hiram Cruz
Producer(s)Keko Musik
Ivy Queen singles chronology
"La Vida Es Así"
(2010)		 "Amor Puro"
(2010)		 "Peligro De Extinción"
(2012)

Background

After the success of her 2007 effort Sentimiento, which would be certified Platinum by the United States Recording Industry Association of America (RIAA),[2] a substantial live album was distributed by Machete in 2008.[3][4] This would lead up to Queen signing with the label in April 2010 as the label celebrated its fifth anniversary.[5]

The record signing, described as a 360 deal, includes profit sharing in tours, sponsorships and merchandising.[5] Ivy Queen was previously signed to a distribution deal with Univision Records, which in turn was acquired by Machete's parent company Universal Music Latin Entertainment in 2008.[5] President of Universal Music Latino and Machete, Walter Kolm, commented in a press release "It's a privilege to have Ivy Queen a part of our artistic roster. Ivy is an extraordinary woman with incomparable talent, and she's number one in her genre. We're happy to be able to work with her on her new album as well as future projects".[5] "I'm very proud to be a part of Machete Music. They are a young, vibrant company that has created a name for itself in Latin music in the United States and the world. They are a strong and important company that has been recognized for nurturing their artists’ creative talents," said Ivy Queen, regarding the partnership.[5]

Composition and recording

"Amor Puro" was written by Ivy Queen and Hiram Cruz, the latter who also produced the track. Composed in a minor key, the song features romantic lyrics, a string ensemble and elements of techno music, in the form of synthesizers.[7] Its lyrics focus on the meaning of true love. Queen sings: "Pure love does not fight, it does not hurt you, love that is pure does not cause you to fall".[8] She described the song as "an honest statement of what love is".[9] Which, according to Terra Networks is a departure from the themes of heartbreak which have characterized her past hits.[10] According to Univision, the song showcases her more "sensible and romantic side".[11] She later claimed to song to be "impactful because it is a very strong subject, but real" like her.[12] Ivy Queen told Efe that the composition process started while she was heartbroken at home. Her emotions were then released in the recording studio. She added the song brings together 26 songs others she wrote during this period.[13] Recording sessions for "Amor Puro" along with the rest of the album took place at Mas Flow Studios in Carolina, Puerto Rico between 2008 and mid-2010.[14] In October 2008 a release date of either February or March 2009 was confirmed by Queen, who had finished five songs for the album at the time, this included "Amor Puro" along with the other tracks not featuring guest artist;[15] however, she did not finished the collaborations until later.[15] Production of the album was handled by a roster of urban artists, including the Latin Grammy Award-winning production team of Luny Tunes, Noriega, Tainy, DJ Blass, Mad Music, R.K.O and Keko Musik (who produced over half the album including "Amor Puro").[5]

Music video and other media
Ancient Spanish Monastery of St Bernard De Clairvaux Cloisters.

The music video for "Amor Puro" was filmed on September 28, 2010, and premiered on VEVO on November 30, 2010. It was released on December 14, 2010, on iTunes.[16] Direction and production was handled by Marlon Peña who has also directed Queen's music videos for "Te He Querido, Te He Llorado", "Que Lloren", "Dime" and "La Vida Es Así".[17][18] The video was shot in Miami, at St. Bernard de Clairvaux Church, a historic building built in 1133 in the town of Sacramenia, Segovia, Spain. In 1925, the monastery was dismantled and sent in more than 11,000 crates to Brooklyn, New York. 26 years later, in 1952, they were sent to South Florida, where the building was re-assembled piece by piece with a modern cost of 20 million U.S. dollars.[19][20][21][22] As of May 2020, the video has over 9,906,000 views on the video sharing website YouTube.[23] The song makes an appearance in Rosella Rhine's 2014 fictional novel Murder by Wheelchair.[24]

Track listing
No.TitleWriter(s)Producer(s)Length
1."Amor Puro"Martha Pesante, Hiram CruzKeko Musik3:25
Total length:3:25

References
  1. "Ivy Queen lanza el segundo single de "Drama Queen". E! Latino. E! Entertainment Television, Inc. 2010-09-25. Retrieved 2013-05-23.
  2. "American album certifications – Ivy Queen – Sentimiento". Recording Industry Association of America. Retrieved 2011-04-15.
  3. "Contentos los reggaetoneros, Ivy Queen y R.K.M & Ken-Y". El Nuevo Dia (in Spanish). 2009-02-17. Archived from the original on 2013-09-25. Retrieved 2013-03-05.
  4. Ben-Yehuda, Ayala (2008-07-12). "Urban Jungle: Reggaetón Stars Expand Reach On New Albums". Billboard. Vol. 120, no. 28. p. 21. ISSN 0006-2510. Retrieved 2013-05-04.
  5. Carla Lopez (2010-04-07). "Ivy Queen Signs With Machete Music". PR Web. Vocus PRW Holdings, LLC. Retrieved 2013-01-10.
  6. "Drama Queen - Ivy Queen : Songs, Reviews, Credits, Awards : Allmusic". Allmusic. Rovi Corporation. Retrieved 2013-03-22.
  7. "Amor Puro - Ivy Queen". Pandora Radio. Pandora Media Inc. 2010-07-10. Archived from the original on 2013-10-29. Retrieved 2012-10-29.
  8. Drama Queen (booklet). Ivy Queen. Woodland Hills, California: Machete Music. 2010. p. 3. B0014536-02.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  9. "Ivy Queen lanza el segundo sencillo de su neuvo álbum". Terra Networks (Columbia). Telefónica. 2010-09-24. Archived from the original on 2013-10-29. Retrieved 2012-11-11.
  10. "Ivy Queen graba nuevo video musical en Miami". Terra Networks. Telefónica. 2010-10-01. Retrieved 2012-11-11.
  11. "Ivy Queen entrega "Amor Puro" a sus seguidores". Univision. Univision Communications Inc. 2010-10-01. Retrieved 2015-01-05.
  12. "Ivy Queen dice que el reggaetón es ya un epidemia musical". Grupo Generaccion. 2010-10-07. Retrieved 2013-03-22.
  13. Jorge J. Muñiz Ortiz (2010-04-09). "Ivy Queen desahoga todos sus sentimientos en su nuevo disco "Drama Queen"". Terra Networks (in Spanish). Telefónica. Archived from the original on 2013-09-21. Retrieved 2012-11-03.
  14. "Ivy Queen - Drama Queen CD Album". CD Universe. Muze Inc. 2010-08-06. Retrieved 2012-06-15.
  15. González, Ángela (2008-10-15). "'René es un payaso', dice Ivy Queen". NY Daily News (in Spanish). Retrieved 2013-02-28.
  16. "iTunes - Music Videos - Amor Puro - Ivy Queen". iTunes. Apple. 2010-12-14. Retrieved 2015-01-05.
  17. Tirado, Frances (2010-05-21). "Ivy Queen impone su estilo en vídeo". Primera Hora. Retrieved 2013-04-20.
  18. "Ivy Queen realiza del video del tema 'Amor Puro' en Miami". Terra Networks. Terra Networks Mexico. 2010-09-30. Retrieved 2015-01-05.
  19. "Ancient Spanish Monastery - History". The Ancient Spanish Monastery. Retrieved 2012-12-01.
  20. Richard Chiriboga (2010-09-27). "Ivy Queen to film the music video for her new single Amor Puro, September 28, 2010". Corriente Latina. Corriente Latina, LLC. Archived from the original on October 4, 2010. Retrieved 2012-06-07.
  21. "Ivy Queen entrega "Amor Puro"". El Nuevo Diario (in Spanish). 2010-06-28. Retrieved 2012-09-07.
  22. "Ivy Queen graba video de 'Amor Puro". Terra Networks (in Spanish). Telefónica. 2010-10-06. Retrieved 2012-09-03.
  23. "Ivy Queen - Amor Puro - YouTube". YouTube. 2010-10-30. Retrieved 2014-01-03.
  24. Rhine, Rosella (2014-01-20). Murder by Wheelchair. Lulu. ISBN 9781304450692. Retrieved 2015-01-05.
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