Amrutanjan Healthcare

Amrutanjan Healthcare Limited is an Indian pharmaceutical company headquartered in Chennai, Tamil Nadu, India. It was founded by Kasinadhuni Nageswara Rao in Bombay (now Mumbai) in 1893.

Amrutanjan Healthcare Limited
TypePublic
IndustryAyurvedic health-care products, beauty products, Informational Technology, Business process outsourcing
Founded1893 (1893)
FounderKasinathuni Nageswara Rao
Headquarters42–45 Luz Church Road, Mylapore, Chennai – 600004, India
Key people
S Sambhu Prasad[1]
(Chairman)
RevenueIncrease ₹421 crore (US$53 million) (FY22)
Increase ₹67 crore (US$8.4 million) (FY22)[2]
Websiteamrutanjan.com

History

Amrutanjan was established as a patent medicine business in Bombay (now Mumbai)[3][4] in 1893 by K. Nageswara Rao Pantulu who was a journalist, social reformer and freedom fighter.[5][6][7] The headquarters were shifted to Madras (now Chennai) in 1914.[3][4][7]

As of 2014, it is headed by Sambhu Prasad, the grandson of Nageshwara Rao.[1]

Products

Amrutanjan Healthcare's main product is its pain balm. In 2002, Amrutanjan Healthcare launched a series of anti-diabetic medicines called Diakyur.[8] In 2004, the company launched herbal mouth-fresheners under the brand name "Affair".[9]

The Amrutanjan group also includes a software company called Amrutanjan Infotech. In July 2001, Amrutanjan Infotech's call-centre began its operations.[10]

In May 2011 Amrutanjan diversified into foods, buying out Siva's Soft Drink Pvt Ltd, a Chennai-based company which sells fruit juices under the Fruitnik brand. It has relatively paid out ₹260 Million for the acquisition.[11]

Amrutanjan balm
Main article: Amrutanjan (balm)
Amrutanjan pain balm.

In 1936, Amrutanjan became a public limited company with the name Amrutanjan Limited.[3][12] Kasinathuni Nageswara Rao popularised the balm by distributing it free-of-cost at music concerts.[6][13]

On 13 November 2007, the company changed its name from Amrutanjan Limited to Amrutanjan Healthcare Limited and has ever since been known by that name.[14]

On 4 July 2002, Amrutanjan Healthcare entered the U.S. market.[15]

In 2022, the company launched a period pain roll-on under Comfy brand.[16]

References
  1. "Board of Directors". amrutanjan.com. Retrieved 26 December 2022.
  2. "Amrutanjan Health Care Ltd Q4 FY2021-22 PAT drops QoQ to Rs. 14.70 crores". EquityBulls. 25 May 2022. Retrieved 19 April 2023.
  3. "Profile of Amrutanjan Healthcare Limited". Amrutanjan Healthcare Limited. Archived from the original on 16 June 2008.
  4. Jain, Kajri (2007). Gods in the Bazaar: The Economies of Indian Calendar Art. Duke University Press. p. 124. ISBN 978-0822339267. ISBN 978-0-8223-3926-7.
  5. Madras Rediscovered, Pg 206
  6. Clayton, Mary; Bennett Zon (2007). Music and Orientalism in the British Empire, 1780s–1940s: Portrayal of the East. Ashgate Publishing Ltd. p. 206. ISBN 978-0754656043. ISBN 978-0-7546-5604-3.
  7. Playne, Somerset; Arnold Wright (1914). Southern India: Its History, People, Commerce, and Industrial Resources. pp. 642.
  8. "Amrutanjan launches Diakyur". Express Pharma Online. 13 June 2002. Retrieved 21 October 2008.
  9. Venkat, Archana (28 September 2004). "Amrutanjan's Affair with mouth fresheners". The Hindu Business Line. Retrieved 21 October 2008.
  10. Varadharajan, S.; Narasimhan, P. (2 July 2001). "Amrutanjan Infotech's call centre to go online shortly". The Hindu. Archived from the original on 28 January 2002. Retrieved 24 September 2018.
  11. "Amrutanjan buys Siva's Fruitnik fruit juice for Rs 26 cr". indiabusinessview. 3 March 2011.
  12. Agarwala, Prakash Narain (1985). The History of Indian Business: A Complete Account of Trade Exchanges from 3000 B.C. to the Present Day. Vikas. p. 566. ISBN 0706926099. ISBN 978-0-7069-2609-5.
  13. Patel, Tanvi (2 June 2020). "How a Freedom Fighter Gave India Its Favourite Pain Balm, Amrutanjan". thebetterindia.com.
  14. "Amrutanjan becomes Amrutanjan Health". The Hindu. 13 November 2007. Archived from the original on 26 October 2008. Retrieved 21 October 2008.
  15. "Amrutanjan set to enter US market". The Tribune. 5 July 2002. Retrieved 21 October 2008.
  16. "Amrutanjan Healthcare launches new period pain roll-on under Comfy brand". cnbctv18.com. 2 November 2022.

Bibliography
  • Muthiah, S. (2004). Madras Rediscovered. East West Books (Madras) Pvt Ltd. ISBN 81-88661-24-4.
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