Asda Mobile

Asda Mobile is a mobile virtual network operator (MVNO) in the United Kingdom operated by Asda and using the Vodafone network. Asda Mobile previously used the EE network before reverting to Vodafone in 2021.[1] Asda Mobile is available in over 360 stores across the UK and online through purchasing either a SIM card (standard, micro or nano SIM) or through an Asda Mobile handset.

Asda Mobile
TypeSubsidiary
IndustryTelecommunications
Founded2007
HeadquartersLeeds, West Yorkshire, England
Area served
United Kingdom
ProductsMobile Telecommunications Products
Services
OwnerEG Group (Mohsin Issa) (25%)
Zuber Issa (25%)
TDR Capital (50%)
ParentAsda (2007–present)
Websitemobile.asda.com
ASDA Mobile top-up and SIM Card

Handsets

There are many phones available from Asda, either in store or from their online service Asda.com. Asda sells both unlocked and locked phones: locked phones are locked to one of the major networks in the UK and sold with their SIM and potential phone customisations.

Coverage and network

Asda Mobile initially used the Vodafone infrastructure until 2013, when it switched to EE.[2] A return to Vodafone was announced in October 2020, with customers being switched over in February 2021. The move brought additional features, including WiFi Calling and unlimited data plans.[3]

Awards

Asda Mobile was awarded the Which? award for "Best Mobile Network" for 2010, 2011 and 2012, and was recommended in 2016. Asda Mobile was also named as a Which? recommended provider for 2019 and 2018. Awards were based on coverage, pricing and customer service.

References
  1. "Vodafone UK welcomes Asda Mobile customers". ewscentre.vodafone.co.uk. 22 March 2021. Retrieved 28 December 2021.
  2. "Asda Mobile returns to Vodafone UK network". telcotitans. 15 October 2020. Retrieved 13 February 2021.
  3. "New bundles and functionality coming to Asda Mobile in 2021 with Vodafone network switch". Asda Mobile. 15 October 2020. Retrieved 13 February 2021.
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