Atmedia Czech

Atmedia Czech is a Czech media company that commercially represents approximately 30 thematic TV stations. Most of the company's portfolio consists of localized television channels of multinational television groups that needed a partner who would help with sale of advertising space and with orientation on the Czech TV market.[1] It was founded in 2008 and currently is fourth largest television group.[2][3] Cyprus companies VM Media Investment and VME Virtual Media & Entertainment Limited are owners of Atmedia.[4]

History

Atmedia Czech started in September 2008.[5][6] It was originally part of Polish Atmedia Group and was owned by Polish company Atmedia.[7] In 2009 Atmedia represented 12 channels and became part of official measures of television ratings. Atmedia had 0.76% share. It eventually grew to approximately 30 channels and 5.8% share by 2023.[1] In 2015 Petr Majerik left the position of company's director was replaced by Michaela Vasilová.[8][9] In 2017 Atmedia was bought by Cypriot company VM Media Investment.[10] Int 2018 Cartoon Network became part of Atmedia.[11] In 2019 Atmedia acquired right to sell advertisement on Czech AMC.[12] Atmedia started cooperation with M7 Group in 2021.[13]

Channels

List of channels represented by Atmedia:[1]

References
  1. "Atmedia od svého začátku zdvojnásobila TV kanály i podíl na trhu". MediaGuru.cz (in Czech). Retrieved 14 September 2023.
  2. "Atmedia už 15 let buduje (nejen) trh tematických TV stanic u nás". Parabola.cz (in Czech). 13 September 2023. Retrieved 14 September 2023.
  3. Lukášová, Hana. "Atmedia již 10 let buduje trh tematických stanic v ČR". Media Club (in Czech). Retrieved 14 September 2023.
  4. "V zastupitelství Atmedia se převáděly podíly". MediaGuru.cz (in Czech). Retrieved 14 September 2023.
  5. Venturová, Jitka (5 November 2020). "Atmedia příští rok kvůli větší poptávce zdraží reklamu o pět procent". iDNES.cz (in Czech). Retrieved 14 September 2023.
  6. Aust, Ondřej (5 January 2015). "Řízením Atmedia pověřena Vasilová". Médiář. Retrieved 14 September 2023.
  7. "Atmedia je finančně zajištěná, nezávisí na Polsku". MediaGuru.cz (in Czech). Retrieved 17 September 2023.
  8. Aust, Ondřej (5 January 2015). "Řízením Atmedia pověřena Vasilová". Médiář. Retrieved 17 September 2023.
  9. "Atmedia slaví 10 let na televizním trhu". Atmedia. Retrieved 17 September 2023.
  10. Aust, Ondřej (16 October 2017). "Atmedii kupuje kyperská VM Media Investment". Médiář. Retrieved 17 September 2023.
  11. Aust, Ondřej (7 March 2018). "Reklamu Cartoon Network bude prodávat Atmedia". Médiář. Retrieved 17 September 2023.
  12. Aust, Ondřej (2 April 2019). "AMC začíná prodávat reklamu, přes Atmedia". Médiář. Retrieved 17 September 2023.
  13. Bezděková, Kristýna (27 January 2021). "Atmedia zahajuje spolupráci se společností M7 Group". objevit.cz (in Czech). Retrieved 17 September 2023.
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