Atoms (shoes)

Atoms is a privately held footwear brand, based in Brooklyn, New York, that designs, develops and sells footwear.[1] Atoms offers quarter size shoes and allows customers to buy pairs of shoes in two different sizes.[2]

Atoms
TypePrivate
IndustryFootwear
Founded2019
Founders
  • Waqas Ali
  • Sidra Qasim
HeadquartersBrooklyn Navy Yard, New York
Websiteatoms.com

History

Atoms was founded by husband and wife Waqas Ali and Sidra Qasim in San Francisco.[3] In 2012, they started their first footwear company as students at Forman Christian College University, Lahore[4] named 'Markhor' (originally Hometown) in Pakistan, while working with craftsmen in their hometown of Basirpur in Okara, Pakistan.[5] In 2015, the couple moved to Mountain View as part of Y Combinator’s accelerator program.[6] They were inspired by the challenges that most people still wear shoes that do not fit properly.[7] The founders wanted to design a shoe that people would use every day. Atoms started selling via invite-only access on its website and built a waitlist of over 40,000 people before publicly launching on June 3, 2019.[8]

References
  1. Okwodu, Janelle (3 June 2019). "Meet the Sneaker Brand Set to Disrupt the Fashion Industry". Vogue. Retrieved 28 June 2019.
  2. Evans, Jonathan (10 June 2019). "Startup Sneaker Brand Atoms Just Fixed One of the Biggest Problems With Shopping for Shoes". Esquire. Retrieved 28 June 2019.
  3. Stolzoff, Simone (26 November 2018). "Will the Next Great Tech Company Come From the Developing World?". The Atlantic. Retrieved 28 June 2019.
  4. Khan, Nosherwan (2016-06-15). "The Markhor – Sidra Qasim & Waqas Ali". The Rozee Blog. Retrieved 2023-03-12.
  5. Tajammul, Khizr (10 July 2015). "Shoes with a story: Markhor is a start-up you should know about". Dawn.com. Retrieved 28 June 2019.
  6. Magee, Christine (11 August 2015). "Markhor Takes The Middleman Out Of Designer Shoemaking". TechCrunch. Retrieved 28 June 2019.
  7. Holmes, Elizabeth (15 June 2014). "Feet Are Getting Bigger, and Many People Wear Shoes That Don't Fit Right". Wall Street Journal. Retrieved 28 June 2019.
  8. Moore, Kaleigh (16 May 2019). "Why Online Fashion Retailers Are Experimenting With Invite-Only Access". Forbes. Retrieved 28 June 2019.
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