Blackpink

Blackpink began forming when YG Entertainment held tryouts worldwide for preteen or teenage recruits to create a new girl group after launching its first major one, 2NE1, in 2009. According to the members, joining the label as trainees was akin to enrolling in a full-time pop-star academy, with Jennie describing the experience as "more strict than school" and Rosé comparing it to The X Factor with dorm rooms. For members who had left their lives outside of South Korea, the pace of training alongside the culture shock was especially difficult.[2] Preparations for Blackpink's debut began as early as 2011, when YG Entertainment revealed on November 14 that their new girl group would debut in the early half of 2012 and feature at least seven members.[3] Since then, numerous news and rumors surfaced surrounding the new girl group's debut being delayed, although there had been no official information.[4][5] It was only on May 18, 2016, that YG Entertainment confirmed the girl group would debut that July, stating that the members were selected through years of stiff competition.[6] The label later confirmed that Jang Hanna and Moon Sua, who were introduced to the public as potential members of the new girl group, were not included in the lineup.[7][8]

Jennie was the first group member revealed, on June 1, 2016.[9] She joined YG Entertainment as a trainee in 2010 after moving back to South Korea from New Zealand.[10] She had been introduced to the public for the first time in 2012 in a photo titled "Who's that girl?" on YG Entertainment's website on April 10.[11] Jennie continued to be promoted as a member of the new girl group through multiple collaborations: she starred in the music video for G-Dragon's "That XX" (2012) from his EP One of a Kind and featured in the songs "Black" (2013), from his album Coup d'Etat, and "Special" (2013), from Lee Hi's album First Love.[12][13][14] Lisa was revealed as the new girl group's second member on June 8, 2016.[15] She was the only individual among 4,000 applicants to pass the 2010 YG Entertainment audition in her native country Thailand and became the label's first foreign trainee in 2011.[10][16] She was first introduced in May 2012 in a video that was posted on YG Entertainment's YouTube channel, titled "Who's that girl???".[15][17] Lisa also appeared in the music video for Taeyang's "Ringa Linga" in 2013.[18] She became a spokesperson for street-wear brand Nona9on in 2015 and cosmetics brand Moonshot in 2016.[19]

Jisoo was revealed as the new group's third member on June 15, 2016. She joined YG Entertainment as a trainee in July 2011 and appeared in several advertisements and music videos in her pre-debut years, including the music videos for Epik High's "Spoiler + Happy Ending" (2014) from their album Shoebox and Hi Suhyun's "I'm Different" (2014). Jisoo also made a cameo appearance in 2015 drama The Producers.[20][21][16] Rosé was the final member to be revealed, on June 22, 2016. She ranked first among 700 applicants in the 2012 YG Entertainment audition in Australia, after which she signed a trainee contract with the label and moved to Seoul to begin training.[10] She featured in G-Dragon's track "Without You" (2012) from One of a Kind, credited as "? from YG New Girl Group" until her official public introduction.[22]

The official logo of Blackpink

On June 29, YG Entertainment confirmed that the new girl group would have four members instead of the originally planned nine and revealed its official name as Blackpink.[23] According to a label representative, the group's name meant "pretty isn't everything" and symbolized that "they are a team that encompasses not only beauty, but also great talent".[24] Jisoo later disclosed in a press conference that other group names under consideration included Pink Punk, Baby Monster, and Magnum.[25] Blackpink released their first dance practice video on July 6, which garnered much public attention.[26] On July 29, YG Entertainment confirmed that Blackpink's debut would be on August 8, 2016.[27]

Blackpink performing "Playing with Fire" at the 2016 Melon Music Awards on November 19, 2016

Promotions for the group's debut began in the first week of August 2016 with the release of teaser images, videos, and advertisements.[28][29] The first girl group to debut under YG Entertainment in seven years,[30] Blackpink released their debut single album, Square One, on August 8, 2016, consisting of tracks "Boombayah" and "Whistle".[30] They charted at number one and two, respectively, on the Billboard World Digital Song Sales chart, making Blackpink the fastest act to achieve such a feat and the third YG Entertainment artist to hold the top two positions simultaneously, after Psy and Big Bang.[31] Upon release, "Whistle" quickly swept all the Korean music charts and debuted at number one on the Gaon Digital Chart.[32][33] Blackpink's first music show performance aired on August 14, 2016, on SBS's Inkigayo.[34] They won first place on Inkigayo fourteen days after their debut.[35] They wrapped up promotions for Square One on September 11, 2016, with another win on Inkigayo.[36]

Blackpink released their second single album, Square Two, consisting of tracks "Playing with Fire" and "Stay", on November 1, 2016.[37] The group began promotions on Inkigayo on November 6 and on Mnet's M Countdown on November 10.[38] "Playing with Fire" was Blackpink's second single to reach number one on the Billboard World Digital Song Sales chart and the first K-pop girl group song to chart on the Billboard Canadian Hot 100.[39][40] In South Korea, "Playing with Fire" peaked at number three, while "Stay" placed in the top ten.[41] Blackpink's commercial success in their first five months earned them several rookie awards at major Korean year-end music award shows, including the Asia Artist Awards,[42] Melon Music Awards,[43] Golden Disc Awards,[44] Seoul Music Awards,[45] and Gaon Chart Music Awards.[46] Additionally, Billboard named them one of the best new K-pop groups of 2016.[47]

Blackpink performing "As If It's Your Last" at the Korea Music Festival held on October 1, 2017

On January 17, 2017, Blackpink revealed the name of their fan club—"Blink", a portmanteau of "black" and "pink".[48] On June 22, the group released their first standalone digital single, "As If It's Your Last". It was described as a "mixed genre of music" and a change of sound from their previous releases.[49] The song peaked at number three on the Gaon Digital Chart and at number 13 on Billboard's Bubbling Under Hot 100 chart, becoming their first song to enter the Bubbling Under Hot 100.[50][51] It debuted at number one on Billboard's World Digital Song Sales chart one day after release, making it their third number-one single on the chart.[52]

The music video for the song later went on to break the record for the most-liked music video by a Korean girl group on YouTube, as well as the most-viewed K-pop group music video in the first 24 hours of release.[53][54] On July 20, 2017, Blackpink held a showcase at Nippon Budokan in Tokyo, which was attended by over 14,000 people, with as many as 200,000 people attempting to purchase tickets.[55][56] The group made their Japanese debut on August 30, 2017, with the release of a self-titled Japanese extended play that included Japanese versions of their previous singles. The EP debuted and peaked atop the Oricon Albums Chart, making Blackpink only the third foreign artist to top the chart with their debut release.[57] Blackpink ranked among YouTube's Global Top 25 Songs of the Summer for 2017 with "As If It's Your Last".[58]

On January 6, 2018, Blackpink released the first episode of their first reality show, Blackpink House, which comprised 12 episodes released throughout 2018 following the four members spending 100 days of vacation as they moved into their new dorm, via their official V Live and YouTube channels.[59] On March 28, Blackpink re-released their debut Japanese EP under the name Re:Blackpink. The digital version included the same songs as the original release, while the physical version included a DVD of all their music videos and six songs in the Korean language.[60]

Blackpink at Seoul Music Awards in 2018

On June 15, 2018, the group released their first Korean-language EP, Square Up.[61] In South Korea, the EP debuted at number one on Gaon Album Chart and was certified platinum by the Korea Music Content Association (KMCA) for selling 250,000 units.[62] Square Up brought the group their first entry and the highest-charting album by a female Korean group at the time of its release on the Billboard 200, debuting at number 40.[40] The EP also topped the Billboard World Albums chart[63] and led Blackpink to becoming the first female Korean group to top the Billboard Emerging Artists chart.[64] The EP's lead single, "Ddu-Du Ddu-Du", peaked at number one on the Gaon Digital Chart while "Forever Young" peaked at number two;[65] both songs were certified platinum by the KMCA for surpassing 2,500,000 downloads and 100,000,000 streams in the country.[66][67] In the United States, "Ddu-Du Ddu-Du" debuted at number 55 on the Billboard Hot 100 and became the highest charting song by a Korean girl group in the country, surpassing the record set by "Nobody" by Wonder Girls in 2009. It additionally marked the first time a Korean girl group entered the US Streaming Songs chart, entering at number 39.[63] The song was certified gold by the Recording Industry Association of America (RIAA) in August 2019, making Blackpink the first Korean girl group to receive a certification in the country.[68] In the United Kingdom, "Ddu-Du Ddu-Du" debuted at number 78 on the UK Singles Chart and made Blackpink the first ever female Korean group to enter the chart.[69] YouTube's official tally saw the music video for "Ddu-Du Ddu-Du" garner a total of 36.2 million views within 24 hours after its release, making it the most-viewed online video in the first 24 hours by a Korean act and the second most-watched music video of all time in first 24 hours of release at the time.[70] It became the most-watched music video by a South Korean group in January 2019 and became the first K-pop group music video to surpass one billion views in November 2019 and two billion views in January 2023.[71]

Blackpink embarked on their sold-out first Japan tour, Blackpink Arena Tour 2018, in Osaka from July 24 to 25 to promote their Japanese EP. The tour was initially set for six shows across Osaka, Fukuoka and Chiba, but an additional show in Chiba was added due to overwhelming demand.[72] A final tour stop was later added for December 24 at Kyocera Dome Osaka as a Christmas gift for fans, where Blackpink performed to a sold-out crowd of 50,000 people.[73] On September 12, it was announced that the group would hold their first concert in Seoul, Blackpink 2018 Tour [In Your Area] Seoul x BC Card, at the Olympic Gymnastics Arena.[74] The concert was the first show of the In Your Area World Tour, which continued throughout 2019 and early 2020 in North America, Europe, Oceania and Asia. By the end of its run, the tour became the highest-grossing tour by a Korean girl group.[75]

A crowd at Blackpink's Seoul concert on their In Your Area Tour in 2018

On October 19, 2018, English singer Dua Lipa released "Kiss and Make Up" with Blackpink, a new track on the re-released edition of her self-titled debut album.[76] "Kiss and Make Up" became the group's second entry in the UK Singles Chart, peaking at number 36, which became the first time a female Korean group reached the top 40.[77] It also debuted at number 93 on the Billboard Hot 100, marking Blackpink's second entry in the chart and making them the only Korean girl group to score multiple entries on the chart.[78] The song was certified silver in the UK by the British Phonographic Industry (BPI), marking the first time a Korean group received a certification in the UK.[79] It was also the first song by a Korean group to be certified platinum by the Australian Recording Industry Association (ARIA).[80] On October 23, the group signed with Interscope Records in a global partnership with YG Entertainment; they were to be represented by Interscope and Universal Music Group outside of Asia.[81] In November 2018, Blackpink announced additional tour dates for their In Your Area World Tour, which covered thirteen dates across Asia from January to March 2019.[82] Jennie made her solo debut with her single "Solo" at Blackpink's Seoul concert on November 11; both the song and its official music video were released the following day.[83] Their first Japanese studio album, Blackpink in Your Area, was made available digitally on November 23 and physically on December 5.[84] The album included Japanese versions of all of their previous releases and debuted at number nine on the Oricon Albums Chart.[85]

Blackpink at the 33rd Golden Disc Awards

Blackpink made their American debut at the Universal Music Group's 2019 Grammy Artist Showcase, an invite-only event at the ROW in Downtown Los Angeles on February 9, 2019.[86] The group subsequently appeared on several American television shows, including The Late Show with Stephen Colbert and Good Morning America.[87][88] That March, they became the first-ever K-pop girl group to cover Billboard magazine.[89] Blackpink's third extended play, Kill This Love, was released on April 5, 2019, alongside a single of the same name.[90] In South Korea, the EP debuted at number three on the Gaon Album Chart and was certified 2× platinum by the KMCA for selling 500,000 units in the country,[91][92] while the lead single peaked at number two on the Gaon Digital Chart and was certified platinum for surpassing 100,000,000 streams in the country.[93][67] Kill This Love also debuted at number 24 on the Billboard 200, while the lead single reached number 41 on the Hot 100, becoming the highest-charting releases by a female Korean group on the two major Billboard charts. The EP also became Blackpink's second number-one album on the Billboard World Albums chart.[94] The song's music video broke the record for the most views within 24 hours on YouTube, accumulating 56.7 million views in that time.[95] "Kill This Love" ranked at number 66 on Billboard's list of the 100 Best Songs of 2019.[96]

Following the EP's release, Blackpink performed at the 2019 Coachella Valley Music and Arts Festival on April 12 and 19, 2019, making them the first female K-pop group to do so.[97] The group's Coachella set was well received by both critics and fans alike, with Gab Ginsberg of Billboard calling the show "electrifying" and "unforgettable".[98][99] On October 16, 2019, a Japanese version of Kill This Love was released to the Japanese market, peaking at number 17 on the Oricon Albums Chart.[100][101] The group embarked to Japan for a variety of promotional activities, including appearances on Japanese music television programs TV Asahi's Music Station and Fuji TV's Love Music.[102] In January of the following year, Blackpink were voted Paper magazine's 2019 K-pop Sensation of the Year in their annual Break the Internet Awards™ list.[103]

On April 22, 2020, it was confirmed the group would be working with Lady Gaga on her sixth studio album, Chromatica. Their collaboration, "Sour Candy", was released as a promotional single on May 28, 2020.[104] On the Billboard Hot 100, the song debuted at number 33, giving Blackpink their first top 40 hit and becoming the highest-charting song by a Korean girl group in the US.[105] In Australia, the song debuted at number eight, becoming Blackpink's first top-ten hit as well as the highest-charting song by a Korean group in the country.[106] It was also their first top-twenty single in the UK, debuting at number 17.[107] On May 18, YG Entertainment announced the group would release a pre-release single in June, followed by an additional single release between July and August, to promote their first Korean studio album.[108] On June 2, YG Entertainment confirmed that following the release of the studio album, members Rosé, Lisa, and Jisoo would release individual projects, with Rosé's coming first.[109] In the midst of the group's comeback preparations, YG Entertainment released a prologue of Blackpink's newest reality show, 24/365 with Blackpink, on June 13, ahead of its launch on YouTube. The show documents their 2020 comebacks alongside sharing their daily lives through vlogs.[110]

The single "How You Like That" was heavily teased on social media in the lead up to its digital release on June 26.[111][112] In South Korea, it peaked at number one on the Gaon Digital Chart for three weeks and was certified platinum for surpassing 100,000,000 streams in the country.[113][67] "How You Like That" became Blackpink's fifth song to chart on the Billboard Hot 100 and tied "Sour Candy" as the highest-charting song by a Korean girl group in the US with a peak at number 33.[114] Its music video broke five Guinness World Records, including the one for the most-viewed video in the first 24 hours of release, achieving 86.3 million views in that timeframe.[115] The song ranked first in Youtube Music's Global Top 10 Songs of Summer 2020[116] and won Song of Summer at the 2020 MTV Video Music Awards, making Blackpink the first Korean female act to win at the award show.[117] On July 23, YG Entertainment announced that a second single, "Ice Cream" with American singer Selena Gomez, would be released on August 28.[118][119] "Ice Cream" debuted and peaked at number 13 on the Billboard Hot 100, surpassing their own record for the highest-charting song by a female Korean act in the US.[120] Its debut at number 39 in the United Kingdom made Blackpink the Korean artist with the most top 40 songs in the country at the time, with five.[121]

Blackpink in 2020

Blackpink released their first Korean studio album, The Album, on October 2, 2020, with "Lovesick Girls" as its third and main single.[122] Leading up to the exclusive video premiere of their music video for "Lovesick Girls", Blackpink appeared on YouTube's new original music show Released as its first featured artist, which included "unfiltered access" moments of the group.[123] The Album set a first-week sales record for a Korean girl group, with 590,000 copies sold in just one day after its release.[124] Blackpink became the first-ever million-selling K-pop girl group with the album, which debuted at number one on the Gaon Album Chart and sold approximately 1.2 million copies in less than one month after release.[125][126] It was ranked the fifth best-selling album worldwide on IFPI's 2020 Global Album Sales Chart.[127] The Album peaked at number two on the Billboard 200 and the UK Albums Chart, making Blackpink the highest-charting Korean female act on each.[128][129] The album's release also led Blackpink to become the first girl group to top the Billboard Artist 100.[130] To promote the album, Blackpink performed "Lovesick Girls" on Good Morning America and Jimmy Kimmel Live! in the United States on October 21.[131] The song peaked at number two on the Gaon Digital Chart and was certified platinum for surpassing 100,000,000 streams in South Korea;[132][67] in the US, it peaked at number 59 on the Billboard Hot 100.[130] It also debuted at number two on the Billboard Global 200 and number one on the Global Excl. U.S., becoming Blackpink's first chart-topper on the latter.[133]

The group's first documentary film, Blackpink: Light Up the Sky, premiered on Netflix on October 14, 2020, and covered the four years since the group's debut in 2016. The documentary included footage from their training days, looks at their home lives, behind-the-scenes stories and interviews with the members, as well as glimpses into the making of The Album.[134] The commercial success of The Album, combined with the group's Netflix documentary, resulted in Blackpink topping Bloomberg's Pop Star Power Ranking for the month of October; they were the first Korean artist to top the ranking since its inception in April of that year.[135][136] On December 2, Blackpink announced their collaboration with YouTube Music for their first livestream concert. The live event, dubbed "The Show", was initially set to take place on December 27, 2020, but was rescheduled to January 31, 2021, due to new COVID-19 pandemic regulations introduced in South Korea.[137] The concert featured the first-ever live performances of several songs from The Album, as well as of Rosé's song "Gone" from her first solo single album R.[138] More than 280,000 people purchased memberships to access the show, and the concert was livestreamed across 100 countries.[139][140]

Blackpink released a Japanese version of The Album on August 3, 2021, with Japanese versions for four out of the eight tracks ("How You Like That", "Pretty Savage", "Lovesick Girls", and "You Never Know"), which peaked at number three on the Oricon Albums Chart.[141] To promote the album, they appeared on Japanese music television programs such as TV Asahi's Music Station.[142] On August 4, a documentary film entitled Blackpink: The Movie was released into theaters in South Korea and worldwide, which included exclusive interviews with the group as well as live performances from The Show and the In Your Area World Tour.[143]

On July 6, 2022, YG Entertainment announced that Blackpink was in the final stages of recording for a new album, with plans to record a music video in mid-July and release a new song in August. They also confirmed that the group would embark on their second world tour at the end of the year.[144] On July 12, YG Entertainment revealed that Blackpink would hold a virtual in-game concert called Blackpink: The Virtual in PUBG Mobile from July 22 to 30, including performances of the group's hit songs as well as a special track titled "Ready for Love" to be previewed during the event for the first time.[145][146] "Ready for Love" was released in full with an animated music video on July 29.[147]

Blackpink performing at the Born Pink Tour in October 2022

On July 31, it was announced that Blackpink would release a pre-release single titled "Pink Venom" on August 19, ahead of their second album in September, followed by an accompanying world tour beginning in October.[148] Upon release, "Pink Venom" topped the Billboard Global 200 for two weeks, becoming the first number-one song by a girl group as well as the first Korean song to top the chart for multiple weeks.[149][150] It peaked at number two on South Korea's Circle Digital Chart[151] and number 22 on the Billboard Hot 100[152] and became the first song by a Korean group to top the ARIA Singles Chart in Australia.[153] On August 28, Blackpink performed "Pink Venom" at the 2022 MTV Video Music Awards, making them the first female K-pop group in history to perform at the show, and won the award for Best Metaverse Performance for The Virtual.[154]

On September 16, 2022, Blackpink released their second studio album Born Pink alongside the single "Shut Down", which became their second song to top the Billboard Global 200.[155] "Shut Down" peaked at number three on the Circle Digital Chart[156] and number 25 on the Billboard Hot 100.[157] Born Pink debuted at number one on the Circle Album Chart with 2,141,281 copies sold in less than two days of tracking and became the first album by a K-pop girl group to sell over two million copies.[158] In the United States, it debuted at number one on the Billboard 200, the first album by a female Korean act to top the chart and the first album by a female group to do so since Danity Kane's Welcome to the Dollhouse in 2008.[159] In the United Kingdom, Born Pink also became the first album by a K-pop girl group to reach number one on the UK Albums Chart,[160] and marked the first time a girl group simultaneously topped the album charts in the United States and United Kingdom since Destiny's Child's Survivor in 2001.[161] The album was the seventh best-selling album worldwide in pure sales during 2022 according to the IFPI.[162] In December, the group was named 2022 Entertainer of the Year by Time magazine.[163]

Blackpink performing at The O2 Arena in December 2022

Following the album's release, Blackpink embarked on the Born Pink World Tour, which began in Seoul on October 15, 2022, followed by the tour's North American and European legs through December.[164] On January 28, 2023, the group performed "Pink Venom" and "Shut Down" with musicians Gautier Capuçon and Daniel Lozakovich at the Le Gala des Pièces Jaunes charity event organized by the First Lady of France, Brigitte Macron, in Paris.[165] The tour continued in 2023 with stadium shows across Asia as well as several concerts in Mexico and Australia.[166][167] Blackpink subsequently became the first Korean act to headline Coachella on April 15 and 22[168] and BST Hyde Park in London on July 2.[169] Blackpink returned for an encore stadium tour starting in July in France and the United States, which set several records including making them the third female act in history after Beyoncé and Taylor Swift to sell out back-to-back shows at MetLife Stadium.[170]

On May 18, the group announced a promotional single titled "The Girls" which was released as part of the soundtrack for their mobile game, Blackpink: The Game on August 25, 2023.[171][172] At the 2023 MTV Video Music Awards, Blackpink was awarded Best Choreography for "Pink Venom" as well as Group of the Year, becoming the second girl group ever to win the latter award since TLC in 1999.[173] The Born Pink World Tour concluded on September 17 with two finale concerts in Seoul;[174] by the end of its run, it broke the record held by Spice Girls' Spice World – 2019 Tour to become the highest grossing concert tour of all time by a female group.[175] It drew 1.8 million attendees in total, making it the most-attended concert tour by a Korean girl group.[176][177]

Blackpink's music is primarily rooted in EDM and pop with elements of hip hop and trap,[178][179] but they have also incorporated a variety of other styles in their discography such as R&B, Arabic music, ballad, disco and rock.[180][181][182][183] Blackpink's music has been described as a combination of "bold rapping, powerful singing and chic styling";[184] they tend to feature bass drops frequently in their songs, especially immediately preceding the chorus, which some publications consider part of their characteristic sound.[185] Jisoo explained in an interview with Rolling Stone that the members are "involved from the beginning" in their creative process, from "building the blocks" to "adding this or that feeling" and "exchanging feedback".[186] About their music, Billboard stated that Blackpink "rewrote the definition of K-pop and their beauty, It's for them not for anyone else."[183]

Early in their career, Blackpink stated that they wanted to emulate labelmate 2NE1 and "show [their] own unique color".[187] During an episode of Carpool Karaoke in 2023, the members of the group expressed how they were inspired by TLC and the Spice Girls as they grew up listening to their music.[188] Blackpink have cited various other artists as their musical influences, including Lady Gaga,[189] Ariana Grande,[190] Cardi B and Selena Gomez.[191]

Blackpink aimed to convey two different concepts of their musicality akin to their name—the group's "black" side embody their more provocative "girl crush" image while the "pink" side embody their more feminine and colorful image.[192] In an interview with Jimmy Kimmel, Rosé explained that the group feels that "there's two colors that represented us the most 'cause we're very girly but at the same time we're very savage too," naming their song "Pretty Savage" as the song that described them best because "it kind of goes with 'black pink.'"[193] At the press conference commemorating the release of "Pink Venom" in August 2022, Jennie elaborated on the group's identity: "We try to express various messages through songs of various genres but Blackpink is always confident and full of confidence, I thought we were the closest."[183]

Stylistically, Blackpink are associated with the "girl crush" image in K-pop, with Insider writing that they "[burst] onto the K-pop scene with a set of singles that set them on a path to becoming the ambassadors of the 'girl crush' concept", encapsulating "confidence, sexiness, and inspirational assurance, in the K-pop landscape".[194] Billboard called them "K-pop's most visible representatives" of girl crush following their release of "Ddu-Du Ddu-Du".[195] Cultural critic Jung Deok-hyeon analyzed that Blackpink established a "confident" image and had "a solid fandom centered on women."[183] The group's lyrical content often address themes of independence, female empowerment, breakups, toxic relationships, as well as romance.[196]

Blackpink in an advertisement for PUBG Mobile

Blackpink have acquired numerous endorsement deals in various industries throughout their career. Globally, Blackpink were ambassadors for Kia Motors, which also served as title sponsor for the group's In Your Area World Tour.[244] In North America, Blackpink partnered with toy company Jazwares to create a collection of dolls styled in outfits from their music videos, as well as other collectible toy lines.[245][246] In June 2020, Blackpink collaborated with Zepeto, a South Korean 3D avatar service operated by Naver Z, to offer fans characters that correspond to each member that allow fans to see the characters sing and dance, as well as take pictures together on the app.[247] Blackpink's virtual fan-sign event on the app was popular among international fans, with the service surpassing 30 million participants as of September 11, 2020, and the number of new users increasing by 300,000 following the release of the "Ice Cream" dance performance video.[248] The group also teamed up with the popular battle royale game PUBG Mobile to release collaborative content and events within the game.[249][250]

In Asia, Blackpink endorsed Samsung, working with the company on multiple campaigns to promote its electronics products, such as the #danceAwesome challenge to promote Galaxy A.[251][252] In August 2019, Samsung launched a Blackpink Special Edition set in Southeast Asia, comprising its Galaxy A80, Galaxy Watch Active, and Galaxy Buds.[253][254] The group featured Galaxy S10+ and Galaxy Buds in their "Kill This Love" music video.[255] In November 2018, Blackpink became the first-ever regional brand ambassadors for Singaporean e-commerce platform, Shopee, as part of its partnership with YG Group in Southeast Asia and Taiwan.[256] Thai bank KBank began its partnership with Blackpink in November 2019.[257] In September 2020, Blackpink became spokesperson for Pepsi in the Asia-Pacific region, including Greater China, Philippines, Thailand and Vietnam.[258] Philippine telecommunications company Globe Telecom began its partnership with Blackpink in December 2020 as its brand ambassadors.[259]

In South Korea, Blackpink have been brand ambassadors or spoke-models for Sprite Korea,[260] Woori Bank,[261] Adidas,[262] luxury hotel and resort Paradise City,[263] contact lens brand Olens,[264] and hair-care brand Mise-En-Scène.[265] In May 2017, Blackpink became honorary ambassadors for customs service company Incheon Main Customs; banners and videos featuring their images would greet foreign travelers at Incheon International Airport.[266] The group also endorsed and collaborated with other high-end brands, such as sportswear brands Puma and Reebok,[267][268] luxury fashion houses Louis Vuitton and Dior Cosmetics,[269][270] cosmetics brand Moonshot,[271] handbag brand St. Scott London,[272] and department store Shibuya 109.[273] Blackpink also released merchandise in collaboration with Tokyo Girls Collection x Cecil McBee in Japan.[274] In July 2018 and August 2020, the group ranked first among all artists in brand reputation based on analyses by The Korea Reputation Research Institute, making them the only female act to do so.[275][276]

In December 2018, Blackpink donated their prize money from the Elle Style Awards 2018, worth ₩20 million (around US$16,630), to low-income and single-parent households in South Korea.[277][278] In April 2019, Blackpink made a donation of ₩40 million (around US$33,300) to the Hope Bridge Association of the National Disaster Relief for the victims of the Goseong wildfire in South Korea, doing the same in March 2022 by donating ₩500 million to pay for damage repair caused by the wildfires happening in Gangwon and Gyeongbuk.[279][280] In April 2020, Blackpink released face masks via UMG-affiliated merchandising company Bravado. All proceeds benefited the Recording Academy's MusiCares initiative, which launched a relief fund in response to the COVID-19 pandemic and its impact on the music industry.[281]

In December 2020, the group called for action on climate change and promoted the 2021 United Nations Climate Change Conference (COP26), hoping their fans will "join us on this journey" to "learn about what's happening, what needs to happen and how we can play our part."[282] On February 25, 2021, Blackpink were formally appointed official advocates for COP26 in Seoul, where they received a personal appreciation letter written by the Prime Minister of the United Kingdom, Boris Johnson, for their work in the spread of climate change awareness.[283][284] On October 23, 2021, the group was a part of the lineup for the YouTube Originals special entitled "Dear Earth", which focused on encouraging viewers to become more environmentally conscious.[285]

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