Fancy (Twice song)

"Fancy" (stylized in all caps) is a song by South Korean girl group Twice. It was released by JYP Entertainment on April 22, 2019, as the lead single from the group's seventh extended play, Fancy You.

"Fancy"
Single by Twice
from the EP Fancy You
LanguageKorean
ReleasedApril 22, 2019 (2019-04-22)
GenreElectropop[1]
Length3:35
LabelJYP
Songwriter(s)
Twice singles chronology
"The Best Thing I Ever Did"
(2018)		 "Fancy"
(2019)		 "Happy Happy"
(2019)
Music video
"Fancy" on YouTube

Background and composition
Twice performing "Fancy" at The Forum in Inglewood, California on February 15, 2022

"Fancy" was co-written by Black Eyed Pilseung, who has written many of Twice's previous title tracks including the debut single "Like Ooh-Ahh", "Cheer Up", "TT" and "Likey". The songwriting duo, which consists of Rado and Choi Kyu-sung, are credited alongside Jeon Goon.[1][2] It was described as a "dramatic and dynamic song that features group in a totally new light". While keeping the group's previous quirky festive tone that has defined a majority of its hits, "Fancy" blends mellow mood pop electro beats with the members’ sophisticated, strong melodies. Singing about love, the bandmates boldly express their emotions with lines like "I won’t ever let you go" and "It doesn’t matter who liked who first".[3]

Tamar Herman from Billboard described the song as a "bouncing electro-pop track that keeps the group’s quintessentially retro-inspired, addicting sound while turning to a bit of a bolder styling that revels in dynamic synths and playful digital quirks". The group's vocals take on a bit more of a mature, sultry tone during the verses, but maintains the group's exuberant, upbeat energy for the song's chorus.[1]

Reception

"Fancy" debuted at number 3 both on Gaon's Digital Chart and K-pop Hot 100.[4][5] It also peaked at number 4 both on Billboard World Digital Song Sales chart and Billboard Japan Hot 100,[6][7] number 8 and 17 on Oricon Digital Singles and RMNZ Hot Singles, respectively.[8][9] In April 2020, "Fancy" earned Silver streaming certification for surpassing 30 million streams on Oricon Streaming Singles Chart from the Recording Industry Association of Japan (RIAJ).[10][11] The song ranked at number 5 on Dazed's 20 Best K-pop Songs of 2019.[12] Billboard also included "Fancy" in their best K-pop songs of the 2010s list.[13]

Music video and promotion

The music video of "Fancy" was uploaded online on April 22, 2019. The visual introduces individual members in vibrant, stylish looks surrounded by vivid backdrops while the group itself switches off between bold black numbers and colorful "Fancy" outfits, much of which features Chanel's signature double "c" logo. The music video alternates between feelings of decadence and playfulness, largely thanks to the CGI graphics that bolster the nine member's performances. All the while, the group shows off powerful choreography.[1] In the same day, the music video became the seventh-biggest debut on YouTube, garnering over 42.1 million views in a single day.[14] The music video was ranked third place on 2019 YouTube's Most Popular Music Video in South Korea.[15] It also ranked at No. 10 on 2019 YouTube's Top Trend Music Video in Japan.[16]

Twice held a live broadcast on Naver V Live to commemorate their comeback, where they also performed the full choreography of the song for the first time.[17] The group also promoted "Fancy" on several music programs in South Korea including M Countdown, Music Bank, Show! Music Core, Inkigayo and Show Champion, on April 25, 26, 27, 28, and May 1, respectively.[18][19]

Japanese version

The Japanese version of "Fancy" was released on July 24, 2019, as a B-side of Twice's 5th maxi single, "Breakthrough"'. The Japanese lyrics were written by Eri Osanai as well as Black Eyed Pilseung and Jeon Gun, who also wrote the original Korean lyrics.[20]

Accolades
Critical rankings for "Fancy"
Critic/Publication List Rank Ref.
Billboard The 25 Best K-pop Songs of 2019 14 [21]
The 100 Greatest K-Pop Songs of the 2010s 93 [13]
Bugs 2019 Year End Top 100 21 [22]
BuzzFeed Best K-pop Music Videos of 2019 4 [23]
Dazed The 20 best K-pop songs of 2019 5 [12]
Gallup Korea The Best Songs in 2019 6 [24]
Refinery29 The Best K-Pop Songs Of 2019 7 [25]

Award and nominations
Year Award Category Result Ref.
2019 11th Melon Music Awards Best Dance – Female Nominated
21st Mnet Asian Music Awards Song of the Year Nominated
Best Dance Performance – Female Group Won
2020 9th Gaon Chart Music Awards Song of the Year – April Nominated

Music program awards
Program Date Ref.
Show Champion May 1, 2019 [19]
M Countdown May 2, 2019 [26]
Inkigayo May 5, 2019 [27]

Charts

Certifications
Streaming certification for "Fancy"
Region CertificationCertified units/sales
Japan (RIAJ)[10] Platinum 100,000,000†
South Korea (KMCA)[33] Platinum 100,000,000†

† Streaming-only figures based on certification alone.

See also

References
  1. Tamar, Herman (April 22, 2018). "Twice Get Bold in Video For 'Fancy': Watch". Billboard. Archived from the original on April 9, 2020. Retrieved April 29, 2018.
  2. "Fancy You". Naver Music (in Korean). Naver Corp. Retrieved April 24, 2017.
  3. "Twice returns strong with bold single 'Fancy'". The Korea Herald. Retrieved April 23, 2019.
  4. "2019년 18주차 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on December 27, 2019. Retrieved May 10, 2019.
  5. "Kpop Hot 100 (week of May 4, 2019)". Billboard. Archived from the original on June 7, 2019. Retrieved May 1, 2019.
  6. "World Digital Song Sales – The week of May 4, 2019". Billboard. Archived from the original on January 2, 2021. Retrieved May 10, 2019.
  7. "Billboard Japan Hot 100 (2019/5/13 付け)". Billboard Japan (in Japanese). Archived from the original on May 22, 2019. Retrieved May 10, 2019.
  8. "Hot 40 Singles (April 29 — May 4, 2019)". Official Charts. Archived from the original on May 6, 2019. Retrieved May 10, 2019.
  9. "間 デジタルシングル（単曲）ランキング – 2019年05月06日付". Oricon News (in Japanese). Oricon ME inc. Archived from the original on May 1, 2019. Retrieved May 10, 2019.
  10. "Japanese single streaming certifications – Twice – Fancy" (in Japanese). Recording Industry Association of Japan. Retrieved March 30, 2022. Select 2022年02月 on the drop-down menu
  11. "【深ヨミ】Sexy Zone作品が12作ランクイン シングルセールスの現在". Billboard Japan (in Japanese). Archived from the original on June 19, 2020. Retrieved May 31, 2020.
  12. Glasby, Taylor (December 5, 2019). "The 20 best K-pop songs of 2019". Dazed. Dazed Media. Archived from the original on February 7, 2020. Retrieved December 6, 2019.
  13. Billboard Staff (November 25, 2019). "The 100 Greatest K-Pop Songs of the 2010s: Staff List". Billboard. Archived from the original on July 23, 2020. Retrieved December 7, 2019.
  14. Kelley, Caitlin (April 30, 2019). "TWICE's 'Fancy' Becomes YouTube's Seventh-Biggest Debut In 24 Hours And also became Song of the year (Soty) of 2019". Forbes. Archived from the original on May 1, 2019. Retrieved May 10, 2019.
  15. Hong, Jin-in (December 6, 2019). "올해 국내 유튜브 뮤직비디오 1위는 BTS '작은 것들을 위한 시'" [This year's No. 1 YouTube music video, BTS 'Boy with Luv']. Naver (in Korean). Yonhap News Agency. Archived from the original on December 6, 2019. Retrieved December 27, 2019.
  16. "YouTube「2019トレンド音楽動画」1位はヒゲダン、トップ10に2曲 King Gnu&菅田将暉も躍進". Oricon Music (in Japanese). Oricon ME Inc. December 5, 2019. Archived from the original on December 6, 2019. Retrieved December 6, 2019.
  17. "'컴백' 트와이스가 밝힌 #팬시 #작사 #콘서트 #원스 ♥ [V라이브 종합]". Naver (in Korean). Xsports News. Archived from the original on July 7, 2019. Retrieved April 22, 2019.
  18. Citations concerning the single's promotion on music programs:
  19. Im, Ju-hyeong. "'쇼 챔피언' 트와이스 '팬시'로 1위 "첫 1위 감사"". Naver (in Korean). Asiae. Archived from the original on July 7, 2019. Retrieved May 1, 2019.
  20. "FANCY -Japanese Ver.-". Naver Music (in Korean). Naver. Retrieved August 6, 2019.
  21. Billboard Staff (December 29, 2019). "The 25 Best K-pop Songs of 2019: Critics' Picks". Billboard. Archived from the original on December 30, 2019. Retrieved December 30, 2019.
  22. "2019 벅스 연말 종합 TOP100" [2019 bucks year-end general TOP100]. 13 December 2019. Archived from the original on 4 July 2020. Retrieved 15 June 2020.
  23. Travis, Emlyn (January 1, 2020). "Best K-pop Music Videos of 2019". BuzzFeed. Archived from the original on February 16, 2020. Retrieved January 1, 2020.
  24. "2019년 올해를 빛낸 가수와 가요 - 최근 13년간 추이 포함". Gallup Korea (in Korean). December 19, 2019. Archived from the original on January 8, 2020. Retrieved June 15, 2020.
  25. Morin, Natalie (December 20, 2019). "The Best K-Pop Songs Of 2019". Refinery29 . Archived from the original on January 7, 2020. Retrieved December 27, 2019.
  26. Kim, Mi-lee. "'엠카' 트와이스 1위, '팬시' 2관왕 "원스 덕분"…뉴이스트 완전체 컴백 [종합]". Naver (in Korean). My Daily. Archived from the original on July 7, 2019. Retrieved May 2, 2019.
  27. Kim, Joo-won. "트와이스 'FANCY', SBS '인기가요' 1위..통산 90번째 음방 1위 달성". Naver (in Korean). SeDaily. Archived from the original on July 7, 2019. Retrieved May 7, 2019.
  28. "Top 20 Most Streamed International & Domestic Singles in Malaysia" (PDF). Recording Industry Association of Malaysia. Recording Industry Association of Malaysia. Archived (PDF) from the original on August 18, 2019. Retrieved May 12, 2019.
  29. 2019년 05월 Digital Chart [May 2019 Digital Chart] (in Korean). Gaon Music Chart. Retrieved May 15, 2021.
  30. "2019 Year-End Rankings". Billboard Japan (in Japanese). Retrieved December 20, 2019.
  31. "2019년 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on February 26, 2020. Retrieved January 10, 2020.
  32. "2020년 Digital Chart". Gaon Chart. Retrieved January 8, 2021.
  33. "South Korean single streaming certifications – Twice – Fancy" (in Korean). Korea Music Content Association (KMCA). Retrieved May 5, 2021.
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