Set Me Free (Twice song)

"Set Me Free" is a song recorded by South Korean girl group Twice. It was released as the lead single of their twelfth extended play Ready to Be on March 10, 2023.[4] It is a disco song characterized by a groovy, synth, bass line, with lyrics revolving around the protagonists finding their own courage to confess their love to a crush.[3] It was written by Melanie Fontana, Marty Maro, Star Wars, Jvde and Lindgren who also handled the production.

"Set Me Free"
Remixes artwork
Single by Twice
from the EP Ready to Be
LanguageKorean
ReleasedMarch 10, 2023
Recorded2022[1]
StudioJYP Studios
GenreDisco[2][3]
Length3:02
Label
Composer(s)
Lyricist(s)
  • Star Wars (Galactika)
  • Jvde (Galactika)
Producer(s)Lindgren
Twice singles chronology
"Moonlight Sunrise"
(2023)		 "Set Me Free"
(2023)		 "Hare Hare"
(2023)
Music video
"Set Me Free" on YouTube

Background

On February 3, 2023, the group officially announced the single release for March 10.[5] Individuals concept photos, as well as the group's concept photos for the song, were released on their official YouTube account.[6] In an interview with KBS News, Jeongyeon revealed that they had been working on the song since the previous year.[1] Nayeon noted that the new song shows a different side of Twice, saying "Since this is our first comeback in 7 months and our first comeback in 2023, we prepared hard to show our fans a new side of us…I am excited because I think I will be able to show a different concept and performance from my previous work."[7]

Composition

"Set Me Free" is a disco track that takes a retro-futuristic approach, characterized by groovy, synth, bass line, "simple yet powerful sound", and liberating lyrics.[2][6][8] The lyrics revolve around the protagonists finding the courage to confess their love to a crush, with lines such as "I've been hiding how I feel for you forever" and "Now that it's off my chest there's room for you and me".[3] Member Jihyo explained that "Set Me Free" holds the meaning of "Let's break away from everything that binds us and love freely, to our heart's content."[9] The song was composed in the key of F minor with a tempo of 113 beats per minutes.[10]

Music video

The music video alternates between two sets, a lonely planet in outer space where they perform the song's choreography and a soundstage designed to look like a small town.[4] After the rap, a false ending is implemented, where the Twice's end screen (consisting of the logos of the group and their entertainment company JYP) is revealed to be shown on a cinema screen that the members watch.

A scene in the music video where Twice is dancing in a planet in outer space

Mina explained the meaning behind the music video, saying "it captures the image of Twice becoming more free". She also explained that each member expressed a different kind of freedom.[7]

Promotion

On February 20, a snippet of "Set Me Free" was revealed on TikTok before the song's official release.[11] On March 4 and 5, Twice opened "Twice Pop-up Experience" in Los Angeles to communicate and celebrate the release of "Set Me Free" with their fans, where they teased part of the song's choreography.[12] Twice performed the song for the first time on The Tonight Show Starring Jimmy Fallon on the same day of its release.[13] The group also performed the song on the South Korean music programs M Countdown, Music Bank, Show! Music Core, and Inkigayo.[14]

Accolades
Award and nominations for "Set Me Free"
Year Organization Award Result Ref.
2023 The Fact Music Awards Best Music – Spring Nominated [15]
Music program awards
Program Date Ref.
Music Bank March 17, 2023 [16]
Show Champion March 22, 2023 [17]

Track listing
  1. "Set Me Free" (English version) – 3:01
  2. "Set Me Free" – 3:01
  3. "Set Me Free" (Lindgren remix) [English version] – 3:31
  4. "Set Me Free" (Lindgren remix) – 3:31
  5. "Set Me Free" (Tommy "TBHits" Brown remix) [English version] – 2:50
  6. "Set Me Free" (Tommy "TBHits" Brown remix) – 2:50
  7. "Set Me Free" (ARMNHMR remix) [English version] – 2:58

Credits and personnel

Credits adopted from Melon.[19]

  • Twice – vocals
  • Stars Wars (Galactika) – lyricist
  • Jvde (Galactika) – lyricist, vocals director
  • Melanie Fontana – composer, background vocals
  • Marty Maro – composer
  • Lindgren – composer, arranger, producer
  • Friday (Galactika) – vocals director
  • Nicole Neely – strings
  • Lee Kyung-won – digital editing
  • Gu Hye-jin – recording
  • Im Chan-mi – recording
  • Curtis Douglas – mixing
  • Kwon Nam-woo – mastering
  • Haneul Lee – immersive mix engineer
  • Jung-hoon Choi – immersive mix engineer

Charts

Release history
Release dates and formats for "Set Me Free"
Region Date Format(s) Version Label Ref.
Various March 10, 2023
Original
[2]
United States March 14, 2023 Digital download Lindgren remix (Korean and English) [38][39]
March 15, 2023 Tommy "TBHits" Brown remix (Korean and English) [40][41]
March 16, 2023 ARMNHMR remix (English) [42]
Various March 17, 2023
  • Digital download
  • streaming
 Remixes [18]

See also

References
  1. Park, Jae-hwan (March 10, 2023). "[일문일답] 트와이스 컴백 'READY TO BE' 오늘 발매... "Queen is back!!"" [[Q&A] Twice comeback 'READY TO BE' released today... "Queen is back!!"]. KBS News (in Korean). Archived from the original on March 11, 2023. Retrieved March 13, 2023 – via Naver.
  2. Guy, Zoe (March 10, 2023). "Cheer Up, Baby, Twice Just Dropped Ready to Be". Vulture. Archived from the original on March 10, 2023. Retrieved March 13, 2023.
  3. Chan, Tim (March 10, 2023). "On 'Ready to Be,' TWICE Prove They're Ready to Win". Rolling Stone. Archived from the original on March 10, 2023. Retrieved March 13, 2023.
  4. Yeo, Gladys (March 10, 2023). "TWICE take over the world in 'Set Me Free' music video". NME. Archived from the original on March 9, 2023. Retrieved March 11, 2023.
  5. Kwak, Hyun-soo (February 17, 2023). "'3월 10일 컴백' 트와이스, 신곡 타이틀은 'SET ME FREE'" ['Comeback on March 10th' Twice, the title of the new song is 'SET ME FREE']. YTN News (in Korean). Archived from the original on March 13, 2023. Retrieved March 13, 2023 – via Naver.
  6. Yoo, Jung-min (March 3, 2023). "트와이스, 원스 마음 저격 눈부신 '레디 투 비' 단체 티저". MBC News (in Korean). Archived from the original on March 5, 2023. Retrieved March 4, 2023.
  7. Song, Soo-min (March 10, 2023). "트와이스, 컴백 기념 일문일답…"레디 투 비, 진짜 '나'를 맞이"" [Twice, Q&A to commemorate the comeback... "Ready to be, greet the real 'me'"]. Dispatch (in Korean). Archived from the original on March 13, 2023. Retrieved March 13, 2023.
  8. Daly, Rhian (March 13, 2023). "TWICE – 'Ready To Be' review: unabashedly upfront and direct with K-pop's stadium-filling girl group". NME. Archived from the original on March 13, 2023. Retrieved March 14, 2023.
  9. "K-pop band Twice talk about Billboard award and new comeback". The News International. Archived from the original on March 11, 2023. Retrieved March 11, 2023.
  10. "Twice - Set Me Free". Tunebat. March 10, 2023. Retrieved March 11, 2023.
  11. Noeul, Kim (February 20, 2023). ""내 모든 걸 걸어" 트와이스, 저돌적인 'SET ME FREE' 일부 공개" ["I put my all on it" TWICE, reckless 'SET ME FREE' partial release]. Star News (in Korean). Archived from the original on March 7, 2023. Retrieved March 13, 2023.
  12. An, Ha-na (March 9, 2023). "트와이스, 새 앨범 'READY TO BE' 발매 기념 글로벌 프로모션 전개 중" [Twice, global promotion to commemorate the release of the new album 'READY TO BE' is underway]. MBN Star News (in Korean). Archived from the original on March 13, 2023. Retrieved March 13, 2023 – via Naver.
  13. Paul, Larisha (March 10, 2023). "TWICE Transform 'Fallon' Stage With Stadium-Ready 'Set Me Free' Performance". Rolling Stone. Archived from the original on March 10, 2023. Retrieved March 11, 2023.
  14. Jeong, Ga-young (March 18, 2023). "힙하고 쿨하게…'셋 미 프리' 트와이스, 넓어진 스펙트럼" [Hip and cool..."Set Me Free" Twice has a wider spectrum]. Sports World (in Korean). Archived from the original on March 21, 2023. Retrieved March 21, 2023.
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  38. "SET ME FREE (Lindgren Remix) Digital Single". Archived from the original on March 14, 2023. Retrieved March 14, 2023.
  39. "SET ME FREE (Lindgren Remix) (ENG) Digital Single". Archived from the original on March 14, 2023. Retrieved March 14, 2023.
  40. "SET ME FREE (TOMMY "TBHITS" BROWN REMIX) DIGITAL SINGLE". Archived from the original on March 15, 2023. Retrieved March 15, 2023.
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  42. "Set Me Free (ARMNHMR Remix) Digital Single". Archived from the original on March 16, 2023. Retrieved March 16, 2023.
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