Gallup Korea

Gallup Korea (Korean: 한국갤럽) or Gallup Korea Research Institute (Korean: 한국갤럽조사연구소) is a South Korean research company. Founded by Park Moo-ik in 1974, the company became a member of Gallup International Association in 1997.[1] It is best known for conducting public surveys on political, entertainment, sports, as well as on social subjects.[7]

Gallup Korea
Native name
한국갤럽
Hangukgaelleop
FormerlyKorea Survey Polls (1974–79)[1]
TypePrivate[2]
IndustryMarket research[2]
FoundedJune 17, 1974 (1974-06-17) in Seoul, South Korea[3]
FounderPark Moo-ik[1]
Headquarters70 Sajik-ro, Jongno-gu, Seoul,
South Korea[3]
Key people
Park Jae-hyung (Vice-chairman)[4]
Services
Decrease ₩1.3 billion (2021)[5]
Number of employees
184 (2021)[6]
Websitewww.gallup.co.kr

History

Park Moo-ik (1943–2017) founded the South Korea's first public opinion survey company, Korea Survey Polls, in Jongno-gu, Seoul, in 1974.[3][8] Started correspondence with George Gallup in 1977, the company became a member of Gallup International Association in 1979.[1][3] In the same year, with George Gallup's consent for exclusive use of the "Gallup" trademark, the company changed its name to Gallup Korea or Gallup Korea Research Institute.[3][1][9]

In 1987, Gallup Korea, headed by Park Moo-ik, became the first company to successfully predict the results of a presidential election in South Korea.[8][1] Furthermore, it almost correctly projected the number of votes won by the candidates in the 1997 South Korean presidential election.[1]

In the 1990s, Gallup Korea established a database dedicated to survey results for the first time in South Korea.[9]

In 2006, Gallup Korea in association with Korean Statistical Society, established the Gallup Korea Academic Award (Korean: 한국갤럽학술상) to encourage the development of statistics and research activities in related fields. Since then it has become one of the most prestigious award in the field of statistics in South Korea.[10]

In March 2021, Gallup Korea signed a memorandum of understanding with KT Corporation to introduce artificial intelligence technology in opinion polls.[11]

Services

Gallup Korea is known for its public surveys or opinion polls.[7] It conducts various periodic public surveys to check current popularity and influence of political leaders, entertainers and sports athletes.[7] In 2012, it started its own survey program called 'Gallup Korea Daily Opinion', through which new survey results are announced every week which are free to be used by anyone.[9] It has also published books, including monographs and periodicals, as a result of its own survey since 1978.[3][12]

Annual surveys

References
  1. Kang, Seung-woo (April 20, 2017). "Gallup Korea chairman dies at 74". The Korea Times. Retrieved June 10, 2021.
  2. "Gallup Korea at LinkedIn".
  3. "한국갤럽 발자취".
  4. Lee, Kyung-tak (March 24, 2021). AI가 여론 설문조사한다...KT-한국갤럽, 'AI 컨택센터' 추진 [AI polls public opinion... KT-Gallup Korea promotes 'AI contact center']. Chosun Biz (in Korean). Retrieved June 10, 2021.
  5. "(주)한국갤럽조사연구소 재무정보". Saramin.
  6. "(주)한국갤럽조사연구소 기업정보". Saramin.
  7. "Moon's approval rating hits record low of 29 pct: Gallup". Yonhap News Agency. April 30, 2021. Retrieved June 10, 2021.
    Jin, Eun-soo (February 27, 2014). "Korean drama fans love My Love From the Star". Korea JoongAng Daily. Retrieved June 10, 2021.
    Lee, Young-ho (December 12, 2019). 손흥민, 갤럽 선정 '올해를 빛낸 스포츠선수' 3년 연속 1위 [Son Heung-Min, Gallup's 'Sports Player of the Year' for 3 consecutive years]. Yonhap News Agency (in Korean). Retrieved June 12, 2021.
    Ko, Mi-hye (July 9, 2014). "국민 59%, 담뱃값 2천원 인상 찬성"<한국갤럽> ["59% of the public in favor of a 2,000 won increase in cigarette prices" <Gallup Korea>]. Yonhap News Agency (in Korean). Retrieved June 10, 2021.
  8. Kim, Soo-yeon (April 19, 2017). 박무익 한국갤럽 회장 별세…향년 74세 [Chairman of Gallup Korea Park Moo-ik dies at 74]. Maeil Business Newspaper (in Korean). Retrieved June 12, 2021.
  9. Im, Seong-hyun (April 19, 2017). "여론조사는 시대의 기록"…국내 리서치 巨木 박무익 한국갤럽 회장 별세 ["Public polls are a record of the times"... Park Moo-ik, chairman of Gallup Korea, a leading researcher in Korea, dies]. Maeil Business Newspaper (in Korean). Retrieved June 12, 2021.
  10. Kang, Eun-Na-Rae (October 29, 2012). 한림대 박동호 연구교수 '한국갤럽학술상' 수상 [Hallym University research professor Park Dong-ho won the 'Gallup Korea Academic Award']. Yonhap News Agency (in Korean). Retrieved June 12, 2021.
  11. "KT provides AI tech for opinion polls". The Korea Herald. Yonhap News Agency. March 24, 2021. Retrieved June 12, 2021.
  12. "Naver Book - '한국갤럽'에 대한 검색결과".
  13. Hwang, So-young (December 10, 2020). 유재석, 9년 연속 올해를 빛낸 예능인 1위…2위는 박나래 [Yoo Jae-suk ranked first as an entertainer who shined this year for 9 consecutive years… 2nd place is Park Na-rae]. Ilgan Sports (in Korean). Retrieved June 12, 2021 – via Naver.
  14. "Park Ji-sung voted Korean athlete of the year: poll". The Korea Times. Yonhap News Agency. December 27, 2011. Retrieved June 12, 2021.
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