B.T. (tabloid)

B.T. (Danish pronunciation: [ˈpe̝ˀ ˈtsʰe̝ˀ]) is a Danish tabloid newspaper which offers general news about various subjects such as sports, politics and current affairs. B.T. will be 100% digital by 2023, after more than a hundred years in the printing press. [1][2][3]

B.T.
TypeDaily newspaper
FormatTabloid
Owner(s)De Persgroep
PublisherBerlingske Media
EditorJonas Kuld Rathje
Founded31 August 1916 (1916-08-31)
LanguageDanish
HeadquartersCopenhagen, Denmark
Circulation67,983 (2011)
Websitewww.bt.dk

History and profile
"The Bee" on Trianglen

B.T. was established in 1916[4] as a tabloid spinoff from Berlingske Tidende.[5] The paper is based in Copenhagen.[4] A large, red neon sign displays the company's logo at the Trianglen square in the Østerbro district of Copenhagen. B.T. is part of Berlingske Media Group.[4] It had a conservative stance in the 1960s.[6]

B.T. 'modernized' logo (2012-18)

During the last six months of 1957 the circulation of B.T. was 157,932 copies on weekdays.[6] The paper had a circulation of 196,000 copies in 1991 and 192,000 copies in 1992.[7] It fell to 181,000 copies in 1993, to 164,000 copies in 1994 and to 155,000 copies in 1995.[7] Its circulation further fell to 147,000 copies in 1996, to 138,000 copies in 1997 and to 134,000 copies in 1998.[7] The paper's circulation continued to decrease, and it was 124,000 copies in 1999, 123,000 copies in 2000 and 122,000 copies in 2001.[7]

The circulation of B.T. in 2003 was 110,000 copies.[8] In 2004 the paper had a circulation of 100,000 copies.[4] The 2007 circulation of the paper was 87,319 copies.[9] Its circulation was 82,024 copies in 2008 and 74,330 copies in 2009.[10] It was 69,839 copies in 2010 and 67,983 copies in 2011.[10]

Ever since B.T. was first published, Ekstra Bladet published by JP/Politikens Hus has been its main competition.

References
  1. "B.T." Retrieved 24 June 2022.
  2. "TV2". Retrieved 24 June 2022.
  3. "Journalisten". Retrieved 24 June 2022.
  4. "The Press in Denmark". BBC. 20 December 2005. Retrieved 17 December 2014.
  5. Nygaard, Laura Rode; Andersen, Birger A. (31 August 2016). "BT fylder 100 år: Se alle billederne fra festen". BT (in Danish). Retrieved 20 January 2022.
  6. Blegvad, Britt-Mari Persson (1964). "Newspapers and Rock and Roll Riots in Copenhagen". Acta Sociologica. 7 (3). JSTOR 4193580.
  7. "Culture" (PDF). Denmark Statistics. Archived from the original (PDF) on 9 May 2015. Retrieved 9 May 2015.
  8. "World Press Trends" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 8 February 2015.
  9. "Science News? Overview of Science Reporting in the EU" (PDF). EU. 2007. Retrieved 5 October 2013.
  10. "National newspapers total circulation". International Federation of Audit Bureaux of Circulations. Retrieved 5 December 2014.
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