Babe (Hyuna song)

"Babe" was written by Hyuna, Shinsadong Tiger and Beom X Nang and was produced by the latter two.[1][2] At the surface-level, the song appears to be written about a relationship, but it draws parallels to her experiences in the music industry with the hook revolving around needing approval, changing against her will, and being infantilized. The lyrics where she counts her age backwards shows Hyuna getting progressively younger and younger, seemingly referencing the expectation that she needs to continue to act and appear young as she grows older.[3]

Following the song's release, Hyuna trending on several domestic real-time search engines.[4] It debuted at number 16 on the Gaon Digital Chart, on the chart issue dated August 27 – September 2, 2017, with 65,334 downloads sold and 1,356,010 streams.[5][6][7] It also debuted at number 3 on the Gaon Social Chart on the same week.[8] On the issue between September 3 and 9, 2017, the song peaked at number 13.[9] The song placed at number 17 on the chart for the month of September 2017, as a hot track, with 193,586 downloads sold.[10][11] It also debuted at number 43 on Billboard Korea's K-pop Hot 100. In its second week, the song rose to number 17 and peaked at number 13 a week later.[12]

A music video teaser was released on August 27, 2017, through Hyuna's official YouTube channel.[13] The music video was officially released two days later and garnered 1 million views in a day.[14] The 1990s-inspired video has the singer dancing in different scenarios, one of them being outer space.[15][16]

The singer started live performances on MBC Music's Show Champion on August 30[14] and continued on Mnet's M Countdown on August 31, KBS' Music Bank on September 1, MBC's Show! Music Core on September 2 and SBS' Inkigayo on September 3.