Banglalink

Banglalink Digital Communications Ltd., d.b.a. Banglalink (Bengali: বাংলালিংক; formerly Sheba Telecom (Pvt.) Ltd.) is a Bangladeshi telecommunications company headquartered in Dhaka. It's the third-largest mobile network operator in Bangladesh.

Banglalink Digital Communications Ltd.
TypeSubsidiary
IndustryTelecommunications
FoundedFebruary 2005 (2005-02)[1]
Headquarters
Dhaka
,
Bangladesh
Area served
Bangladesh
Key people
Erik Aas (CEO)[2]
Products
RevenueIncrease US$500 million (2020)
Websitewww.banglalink.com.bd[3]

Banglalink attained 1 million subscribers by December 2005, and 3 million subscribers by October 2006. In less than two years, by December 2007, Banglalink overtook Aktel (now Robi) to become the second-largest operator in Bangladesh with more than 7.1 million customers.

Banglalink had 1.03 million connections until December 2005. The number of Banglalink users increased by 257%[4] and stood at 3.64 million at the end of 2006, making it the fastest-growing operator in the world of that year. In August 2006, Banglalink became the first company to provide free incoming calls from BTTB for both postpaid and prepaid connections. On 20 August 2008, Banglalink got past the landmark of a 10 million subscriber base.[5] As of August 2021, Banglalink has a subscriber base of 36.90 million.

History

Sheba Telecom (Pvt.) Ltd. was granted license in 1989 to operate in the rural areas of 199 upazilas.[6] The company started providing GSM service in 1998.[7]

In July 2004, an Egypt based company,Orascom Telecom purchased Sheba Telecom and formed Banglalink brand, as sheba telecom failed to tap the business potentials in Bangladesh mainly due to a chronic feud between its Malaysian and Bangladeshi partners.[8] The purchasing value was US$60 million, of which US$50 million for share value and US$10 million was for financial debt. [9]

Integrated Services Ltd. (ISL), the Bangladeshi partner, was being 'officially' shown as purchasing the shares held by Technology Resources Industries (TRI) of Malaysia for $15 million. ISL then paid another $10 million to Standard Chartered Bank to settle Sheba's liabilities.

In September 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited. It was acquired for US$60 million. Sheba had a base of 59,000 users, of whom 49,000 were regular when it was sold.[10] Afterward it was re-branded and launched its services under the "Banglalink" brand on 10 February 2005.

In March 2008, Sheba Telecom (Pvt.) Limited changed its name to Orascom Telecom Bangladesh Limited, matching its parent company name.

In July 2013, following the 2011 ownership restructuring in the parent company,[11] the company name changed for the second time to Banglalink Digital Communications Ltd.

Numbering scheme

Banglalink uses the following numbering scheme:

+88019N1N2N3N4N5N6N7N8 & +880140N1N2N3N4N5N6N7

Where '+880' is the ISD code for Bangladesh and is needed only in case of dialing from outside Bangladesh.

'19' & '140' are the access codes for Banglalink as allocated by the Government of Bangladesh. Omitting +880 will require using 0 in place of it instead to represent local call, hence 019 & 0140 are the general access codes. N1N2N3N4N5N6N7N8 is the subscriber number.

Network

Banglalink is the third-largest mobile operator of the country. As of February, Banglalink has a total number of 14,500 base transceiver station (BTS) across the country.[12]

National Roaming Coverage

Under national roaming, Banglalink user's can use teletalk network beside banglalink network if Banglalink network is weak or has no signal. This feature is now in trial mode.

International Roaming Coverage

Banglalink has international roaming facilities

Products offered

Prepaid packages

Banglalink currently offers two prepaid plans. All the prepaid plans come in two phases—Standard (T&T incoming and outgoing with nationwide dialling and ISD) and M2M. All connections provide EDGE, GPRS, 3G, HSPA, HSPA+, 4G, LTE 4G+/ LTE+,to subscribers.

  • Desh, with the slogan Ek Desh Ek Rate! (means one country one rate!), is one of the cheapest prepaid plans in the country by the tariff. It also has three FnF numbers (Friends and Family) with cheaper rates for frequent call destinations. Desh was launched in 2006.
  • Desh rang was launched as a brand extension of desh. Rang is a Bengali word that means color. It is introduced with the catchphrase Rangiye Din Apnar Jeebon (means colour your life.). This package is aimed at customers who mainly make calls to their own network and are heavy SMS users. It offers four on-net FnF numbers, but no off-net FnF number.

Former packages:

  • Regular prepaid was the first package Banglalink had to offer. It is currently unavailable in the market.
  • Ladies, first!, with the slogan Shomporker Network (which means network of relationships), was tailored for women. It offered four FnF numbers. It was launched in 2005 and is currently unavailable in the market. It introduced a 1-second pulse in the prepaid market.
  • Be linked! was launched in 2005. It was later taken over by Desh package as all the Be linked! customers were automatically migrated to Desh.

Postpaid packages

Currently, there are three postpaid plans from Banglalink for its tail customers. These packages are known as Enterprise Personal, which is a subset of much larger Banglalink enterprise. All packages come with T&T local, nationwide dialing, ISD, and e-ISD connectivity.

  • Personal package
  • Personal supplementary
  • Personal call and control

Former packages:

  • Upper class, a postpaid platform, was launched on 31 July 2005.[13] It was mainly targeting slightly upscale consumers. the upper class was known for offering separate counters at sales and customer care centers and a dedicated hotline. It had numerous packages under two different tariff plans—tailor made and made to measure. In addition to those, it introduced a hybrid product named call and control designed to offer the value of postpaid with the control of prepaid. Later Enterprise Personal took control of the upper class.

Banglalink Enterprise[14] offers a wide range of products and services to suit the needs of the business community. It was first launched in December 2006. The current packages are:

  • Enterprise corporate; targeted at the corporate segment
  • Enterprise SME; targeted at the SME segment
  • Enterprise personal

Before the launch of Banglalink enterprise, Banglalink served the business clientele through a similar platform named Banglalink professional.

Banglalink delivers customer care using its call centers and customer care networks. Currently, Banglalink provides customer care services to its clients through:

  • Banglalink sales & care centres
  • Banglalink points
    Banglalink point at Dhanmondi.
    Banglalink Points are aimed at providing connections, handsets, accessories and provide selected customer services like SIM replacement, reconnection, bill payment etc. They are located at key points around the country.[15] Kallol Group, a local distribution company, had partnered with Banglalink to operate at least forty Banglalink points throughout the country.[16] As of March 2008, the deal with Kallol Group has been called off and Banglalink is focusing on managing its own customer care centers.
  • Banglalink service points
  • Banglalink care lines are call centres.

Digital services
  • Banglaflix - Video streaming service
  • Banglalink App Store - Subscription-based app store. Powered by Bemobi
  • Banglalink Boighor - eBook service
  • Banglalink Islamic Portal - Islamic content service
  • Bangla Dhol - Music streaming service
  • Bhoutik - Video streaming service
  • BL Vibe - Music streaming service
  • Clickplay - Online gaming service
  • Toffee - Live TV & video streaming Service

Criticisms and penalty

In October 2007, BTRC fined Banglalink BDT 1.25 billion for its involvement in illegal VoIP or call termination business. The then BTRC chairman, major general (retd.) Manzurul Alam, confirmed Banglalink's involvement in the illegal trade. In a statement issued by Banglalink, the company agreed to make a one-time fixed payment of Tk. 1.25  billion to the government as compensation for its loss in revenues.[17]

References
  1. "About Banglalink". Banglalink. Archived from the original on 26 September 2017.
  2. "Chief Executive Officer". Archived from the original on 7 September 2018. Retrieved 24 May 2017.
  3. License Summary of 4G/LTE Cellular Mobile Phone Operators: https://web.archive.org/web/20220924163625/https://btrc.portal.gov.bd/sites/default/files/files/btrc.portal.gov.bd/page/930b96b7_8cce_46c7_b307_00b83f3a4a23/2022-02-24-09-45-ba427a6369a53abbca6a0679934dde01.pdf
  4. About Banglalink
  5. "Bangladesh's Banglalink tops 10 mln mobile users". Reuters. Retrieved 17 July 2015.
  6. Alam, Mahbubul (2012). "Telecommunication". In Islam, Sirajul; Jamal, Ahmed A. (eds.). Banglapedia: National Encyclopedia of Bangladesh (Second ed.). Asiatic Society of Bangladesh.
  7. "Orascom Telecom Bangladesh new name of Sheba". The Daily Star. 20 March 2008.
  8. "Orascom Telecom Bangladesh new name of Sheba". The Daily Star. 20 March 2008.
  9. "Orascom acquires Sheba Telecom".
  10. "Egyptian Orascom Gets Sheba Telecom Malaysian stake". Archived from the original on 29 September 2007. Retrieved 17 July 2015.
  11. "Vimpelcom confirms closing of 'large and complex' Wind Telecom deal". TeleGeography. Retrieved 18 October 2015.
  12. Desk, Toggle (6 February 2023). "Banglalink deployed 4,000 new towers in 2022". The Daily Star. Retrieved 12 August 2023.
  13. "Banglalink unveils new post-paid service". New Age. Archived from the original on 18 January 2008. Retrieved 27 July 2009.
  14. "Banglalink rolls out GPRS and gets personal with businesses". Retrieved 17 July 2015.
  15. banglalink points
  16. "Kallol Group of Companies". Retrieved 17 July 2015.
  17. "Banglalink fined Tk 125cr for illegal VoIP business". The Daily Star. Retrieved 17 July 2015.
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