Beatbox (NCT Dream song)

"Beatbox" is a song that was recorded by South Korean boy group NCT Dream. It was released as the lead single from the repackaged version of their second studio album Glitch Mode (2022) on May 30, 2022, alongside an accompanying music video. The song was written by Jeong Ha-ri and was composed by Brice Fox, Emily Kim, Jurek Reunamaki, and Michael Jade, who worked on the arrangement with Imlay. It is a hip hop, R&B and teen pop song with lyrics influenced by the themes of old-school hip hop.

"Beatbox"
English version cover
Single by NCT Dream
from the album Beatbox
LanguageKorean
ReleasedMay 30, 2022
Studio
  • SM Yellow Tail Studio
  • SM Blue Cup Studio
Genre
Length3:25
Label
Composer(s)
  • Brice Fox
  • Emily Kim
  • Jurek Reunamaki
  • Michael Jade
Lyricist(s)Jeong Ha-ri
NCT Dream singles chronology
"Glitch Mode"
(2021)
"Beatbox"
(2022)
"Candy"
(2022)
NCT singles chronology
"Glitch Mode"
(2022)
"Beatbox"
(2022)
"2 Baddies"
(2022)
Music video
"Beatbox" on YouTube

In South Korea, "Beatbox" topped the Gaon Digital Chart. NCT Dream was set to perform the song on several South Korean television shows, but had to cancel due to two members testing positive for COVID-19. The song still managed to win five music programs awards. Critics commented positively on "Beatbox"'s concept and its originality, despite being heavily influenced by the 90s' aesthetic and musical themes.

Background and release

In January 2022, SM Entertainment confirmed that NCT Dream would release their second studio album in March.[1] Following several sets of teasers, Glitch Mode was released on March 28.[2][3][4] On May 9, SM Entertainment confirmed that the repackaged version of Glitch Mode, titled Beatbox, would be released on May 30. It would feature four new tracks, including "Beatbox", which would serve as the lead single.[5] Starting on May 14, teaser images were released through the group's social media platforms.[6] On May 30, the song was released with an accompanying music video.[7] The English version of the song was released on March 21.[8]

Composition

"Beatbox" was written by Jeong Ha-ri and was composed by Brice Fox, Emily Kim, Jurek Reunamaki, and Michael Jade, who worked on the arrangement with Imlay.[9] It is a hip hop, R&B and teen pop song featuring beatboxing samples with lyrics inspired by the themes typical of old-school and 90s hip hop.[10][11] The song was composed in the key of E minor with a tempo of 94 beats per minute.[12]

Commercial performance

In South Korea, "Beatbox" debuted at number one on the Gaon Digital Chart for the issue dated May 29–June 4, 2022.[13] The song also debuted atop the component Download Chart.[14] It also debuted at number two and 55 on the component BGM Chart and Streaming Chart, respectively.[15][16] "Beatbox" reached number 12 on the Billboard South Korea Songs.[17] In Japan, the song peaked at number 55 on the Billboard Japan Hot 100 chart for the issue dated June 11, 2022.[18] In Singapore, it peaked at number 17 on the RIAS Top Regional chart.[19] In the United States, "Beatbox" peaked at number 9 on the US World Digital Song Sales chart.[20] The song debuted at number 147 on the Billboard Global Excl. US for the issue dated June 11, 2022.[21]

Promotion

NCT Dream planned to perform "Beatbox" on the Japanese television show Venue 101[22] and on various radio show and South Korean music programs, including M Countdown, Music Bank, Inkigayo and Show! Music Core.[23] However, on June 3 it was announced the group would halt all remaining activities since members Jeno and Chenle had tested positive for COVID-19.[24] On June 18, 2022, they performed the song at the 28th Dream Concert, alongside some of their previous singles, including "Glitch Mode".[25]

Critical reception

Multiple critics commented positively on "Beatbox" and its place in NCT Dream's discography, saying that it embodies the group's "youthful" concept. Choi Ha-na of TV Daily expressed her approval of the group's "two-track strategy", that is NCT Dream's habit to release an "experimental" song, sonically similar to the other NCT units, followed by a song conceptually closer to their original sound, which allows them to try new things while keeping the public's attention on them.[26] Jeong Ha-eun of Sports Seoul also noted how the "hopeful, bright and energetic energy" expressed through some of NCT Dream's songs differs from the other units, thus helping them appeal to a different type of public.[27] Lee Min-ji of Newsen pointed out how NCT Dream first introduced old-school hip-hop songs like "Beatbox" in their discography in 2018 with their single "We Go Up" and praised this choice, as it fits them well.[28] A music critic writing for Weekly Donga said that, while K-pop acts often use the 90s' aesthetic and musical themes, NCT Dream managed to be original by creating a song with a modern R&B and teen pop sound that includes popular elements such as a whispered hook, while keeping the lyrical themes of the period.[11]

Accolades

Music program awards
Program Date Ref.
Inkigayo June 12, 2022 [29]
M Countdown June 9, 2022 [30]
Music Bank June 10, 2022 [31]
Show Champion June 8, 2022 [32]
Show! Music Core June 11, 2022 [33]

Charts

Release history

Release history for "Beatbox"
Region Date Format Version Label
Various May 30, 2022 Original (Korean)
March 21, 2023 English

Credits and personnel

Credits adapted from album's liner notes.[38]

Studio

Personnel

  • SM Entertainment executive producer
  • Lee Sung-soo production director, executive supervisor
  • Tak Young-jun executive supervisor
  • Yoo Young-jin music and sound supervisor
  • NCT Dream vocals
  • XYDO background vocals
  • Jeong Ha-ri Korean lyrics
  • Brice Fox English lyrics, composition, arrangement, background vocals
  • Emily Kim English lyrics, composition, arrangement
  • Jurek Reunamaki composition, arrangement
  • Michael Jade English lyrics, composition, arrangement, background vocals
  • Imlay arrangement
  • Kenzie vocal directing
  • Noh Min-ji recording
  • Jung Eui-seok recording, mixing
  • Eugene Kwon digital editing
  • Kwon Nam-woo mastering

See also

References

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  2. Jeon, Hyo-jin (March 15, 2022). NCT DREAM, 세련된 카리스마 티저 공개 [NCT DREAM reveals stylish charismatic teaser]. The Dong-a Ilbo (in Korean). Archived from the original on March 27, 2022. Retrieved March 27, 2022.
  3. "NCT Dream: ¿qué viene en el comeback de "Glitch mode"?". La República (in Spanish). March 26, 2022. Archived from the original on March 26, 2022. Retrieved March 27, 2022.
  4. Bernardo, Jaehwa (March 28, 2022). "NCT Dream makes comeback with full album 'Glitch Mode'". ABS-CBN. Archived from the original on March 29, 2022. Retrieved March 28, 2022.
  5. Yang, Haley (May 9, 2022). "NCT Dream to release repackaged album 'Beatbox' at the end of the month". Korea JoongAng Daily. Archived from the original on May 10, 2022. Retrieved May 11, 2022.
  6. Lee, Seung-hoon (May 16, 2022). NCT DREAM, 긍정 에너지 풀충전..리패키지 타이틀곡 'Beatbox'로 쿨한 매력 만끽 [NCT DREAM, full charge of positive energy.. Enjoy cool charm with the repackage title song 'Beatbox']. Osen. Archived from the original on May 16, 2022. Retrieved May 16, 2022.
  7. Kim, Soo-jin (May 30, 2022). NCT DREAM,정규 2집 리패키지 앨범 선주문만 무려 140만장 [NCT DREAM, 2nd regular repackage album pre-order alone 1.4 million copies]. Star News (in Korean). Archived from the original on June 23, 2022. Retrieved June 23, 2022.
  8. Bowenbank, Starr (March 21, 2023). "NCT DREAM Embraces Old-School Hip-Hop in English-Language Version of 'Beatbox': Listen". Billboard. Retrieved March 22, 2023.
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