Bell Labs Holmdel Complex

Before the present building, the site was used by Bell Telephone Laboratories for research. Karl Guthe Jansky invented radio astronomy there, and a monument was placed at the former location (40°21′54.5″N 74°09′48.9″W) of the antenna almost seventy years later in 1998. The monument is a stylized sculpture of the antenna and is oriented as Jansky's antenna was at 7:10 p.m. on September 16, 1932, at a moment of maximum signal caused by alignment with the center of our galaxy in the direction of the constellation Sagittarius.[12][13]

Aerial view of AT&T Holmdel site, as seen in 1995

The Bells Labs Holmdel building, as seen in 2007

In 1957, the American Telephone and Telegraph Company (AT&T) began to plan a research laboratory in Holmdel Township in Central New Jersey.[7] Constructed between 1959 and 1962, this complex was one of the final projects of Finnish-American architect Eero Saarinen before his death in 1961.[6] Used as a research and development complex, it served the needs of the Bell Laboratories division of AT&T.[7] Basic research, applied hardware development, and software development occurred in the building.

The building's distinctive features, including its mirror-like appearance, led to recognition as the Laboratory of the Year by R&D in 1967.[14]

The "transistor" water tower, as seen in 2016

The building was expanded in 1966 and 1982 to its final size of two million square feet of office and laboratory space.[15] Despite these expansions, the original curtain wall design remained intact, as did the unique layout of the site, which included a large elliptical master plan and country-road like approach. Over its active life-span, the facility and its layout were studied in universities as models of modernist architecture.[16] Internally, the building was divided into four pavilions of labs and offices, each separated from the others by a cross-shaped atrium. The internal pavilions were linked via sky-bridges and perimeter walkway.[7]

Also of note is the water tower on the complex. The three-legged design reminded people of a transistor – a major achievement of Bell Labs (in 1947 at a different location). Despite a total lack of historical evidence, an urban legend claims that the designer actually intended to memorialize the transistor.[17] Another urban legend – less widely circulated than the transistor story – claims that the concrete floodlight stand at the base of the tower was originally a water fountain.[18] The tower was still in usable condition more than 40 years after its construction.[19]

Bell Labs subsequently became part of Lucent, and then Alcatel-Lucent. In 2006, Alcatel-Lucent contracted to sell the 2 million-square-foot facility to Preferred Real Estate Investments, during the process of restructuring the company's research efforts.[10] Despite initial plans to maintain the original buildings and keep the six-story complex as a corporate office park, Preferred later sought to rezone it as residential property.[15][20][21][22] As a result, the complex was added to The Cultural Landscape Foundation's list of 10 Most Endangered Historic Sites in New Jersey in May 2007.[1] Additionally, action led to the creation of a citizen's group, Preserving Holmdel, by former Bell employees, to lobby for keeping the complex as it was when in use as a laboratory.[23] A report by Preservation New Jersey contemplated changes to the property, including ideas such as a university center, recreational complex, and a healthcare facility.[24]

Interior of the empty building, as seen in 2010

The transaction with Preferred Real Estate Investments did not close, and on May 17, 2012 Holmdel Township declared the site as an "Area in Need of Redevelopment"[25] and adopted a redevelopment plan for the property that included various adaptive reuses of the main building, the construction of up to 40 single-family homes, and 185 age-restricted townhomes outside the main ring road surrounding the building. The plan was based on a concept proposed by Inspired by Somerset Development (then Somerset Development).[26]

In September 2013, the property was officially purchased by Inspired by Somerset Development – which submitted a concept plan in accordance with Holmdel Township’s redevelopment plan for $27 million.[27] Inspired by Somerset Development proposed an adaptive reuse project that included offices, a health and wellness center, restaurants, shopping, a spa, and a 20,000-square-foot public library. Recreational space and luxury homes were planned for the surrounding land; national homebuilder Toll Brothers was slated to be the residential developer of the project.

Architect Alexander Gorlin served as the master architect for the projects and introduced new designs, which included[28] opening up the laboratory spaces with atrium light by replacing Saarinen's metal panels with glass, redesigning the two mammoth 1,000-by-100-foot atria floors, and replacing skylights with transparent photovoltaic panels. As a result of these design improvements, the building won numerous design and architecture awards, including the Docomomo US Modernism in America Award,[29] Starnet Commercial Flooring Design Award,[30] and the Azure Awards, Architecture Adaptive Re-Use category.[31]

In 2013, Inspired by Somerset Development officially secured ownership of the Bell Labs site and signed a deal with Toll Brothers to sell 103 acres of land to develop 225 homes on a portion of the property between the main building and Crawfords Corner Road while retaining the entirety of the Eero Saarinen-designed structure (Bacevice et al., 2022). This deal with Toll Brothers helped to provide the capital for Inspired by Somerset Development to pursue its New Urbanism-inspired redevelopment plan at Bell Labs. The plan aimed to transform the site from office-lab to a space that would provide the Holmdel Township community–and other nearby residents–with access to the multitude of benefits traditionally associated with an urban environment (shops, dining, retail, library, offices, etc.) while preserving the structure of an iconic piece of mid-twentieth-century architecture.[32]

Bell Labs Holmdel during repurposing to Bell Works, 2016

Finding that these redevelopment plans satisfied its demands for residential zoning and preservation standards for the property, Holmdel Township officially approved Somerset Development to move forward with the redevelopment of Bell Labs in August 2013[33] The project was a massive undertaking: The lobby was overgrown with plants and the quarter mile-long roof leaked. Ralph Zucker, Chief Executive Officer and Founder of Inspired by Somerset Development, assembled an ambitious team of architects, designers, and marketers for the project. Among the team were Alexander Gorlin Architects, The Garibaldi Group, Co Op Brand Partners, and NPZ Style + Décor.

As the project began to crystallize, the civic relationship between Holmdel Township and Bell Works grew stronger, with then-mayor Eric Hines celebrating early construction milestones and leasing achievements. Mayor Hines went on record several times[34] celebrating the success of the project. Further strengthening the relationship between Bell Works and Holmdel Township was the approval of a 30-year lease agreement between Inspired by Somerset Development and the township in the amount of $0 for housing the Holmdel Township branch of the Monmouth County Library at Bell Works. This represented a significant increase in space for the library, which went from 3,000 square feet to 18,000 square feet.[35]

In July 2015, Bell Works signed its first lease with James Lavin Real Estate, which was set to rent 1,100 square feet[33] In May 2016, WorkWave signed a lease for more than 77,000 square feet, bringing in 185 employees to the space. Local startup iCIMS followed suit and rented 350,000 square feet to account for its expansion from 650 to 2,000 employees. Recognizing the convenience of Bell Works and its ability to inspire, office tenants sought a variety of spaces within the property, including CoLab, a furnished coworking space for meetings, events, and business functions.

Bell Works first floor, 2022

Bell Works is often described as a “metroburb” — a phrase coined by Ralph Zucker.[36] According to the Bell Works website, a metroburb is “an urban hub. A little metropolis in suburbia… A large-scale mixed-use building, with great access, office, retail, entertainment, hospitality, residential, health, wellness, fitness, everything you would find in a metropolis but in a great suburban location."[37] Bell Works’ success as a proof of concept for Zucker’s metroburb was supported by its pioneering example of an entirely new workspace typology, one which used the scale of Bell Works to simulate the density of urban cityscapes within the office while providing a degree of flexibility and modularity that is difficult to achieve outside of a suburban environment.[38] As of 2019, more than 90 percent of the campus’ office space was leased—a testament to the success of the concept.

Today, Bell Works’ quarter-mile long atrium has been reimagined into a publicly accessible “pedestrian street'' complete with shops, restaurants, healthcare, community services, and more.[37] In addition to offering retail and office space, Bell Works hosts conferences and events, including the annual Fourth of July Fireworks, which attracts thousands of local residents. The building, which is open seven days a week, is home to public assets such as the Holmdel Library and Learning Center along with farmers’ markets and holiday celebrations. Bell Works has become a prestigious and iconic development, earning more than nine awards in design and leadership in just over a decade.