Billed Bladet

Billed Bladet (Danish: The Picture Magazine) is a weekly entertainment and royal magazine published in Copenhagen, Denmark. Founded in 1938 it is one of the oldest magazines in the country. It was started as a conservative political magazine, but later it was redesigned in its present format.

Billed Bladet
Categories
FrequencyWeekly
PublisherAller Press AS
First issue5 April 1938 (1938-04-05)
CompanyAller Media
CountryDenmark
Based inCopenhagen
LanguageDanish
WebsiteBilled Bladet

History and profile

Billed Bladet was first published on 5 April 1938.[1][2] The magazine was modelled on the American magazines Life and Look.[1] Billed Bladet is part of Aller Media.[3][4] The former owner of the magazine was Den Berlingske Gruppe.[5][6] Aller Media acquired the magazine in 1987.[1][5] It is published by Aller Press AS weekly[7][8] and has its headquarters in Copenhagen.[9]

During its early period Billed Bladet had a much more comprehensive coverage and included more photographs.[10] In fact, it was a political magazine targeting the conservative middle classes, particularly those living in Aarhus and Copenhagen.[11] Immediately after World War II the magazine published the photographs of the Nazi concentration camps in Germany.[10] From the 1960s it began to provide news on celebrities[12][13] and royal families as well as on television programs, including Vild med dans (Denmark's Dancing with the Stars) and X-factor (Denmark's Got Talent).[3][14] The subtitle of Billed Bladet has been Danmarks royale ugeblad (Danish: Denmarks' Weekly Magazine of Royalty) since 1995.[6]

The weekly publishes a list of Dress of the Week.[3] Its target audience is women over forty.[14] Billed Bladet has high ethical standards in regard to the news it publishes.[13] For a long time the magazine asked the permission of the members of the Danish royal family when they would be photographed in public places.[13] Later this policy was changed, and they began to be photographed based on the decision of the editorial team of the magazine.[13]

Annemette Krakau was appointed editor-in-chief of Billed Bladet in 2006.[1]

Circulation

Billed Bladet sold 146,450 copies in 1956, 127,257 copies in 1960 and 140,065 copies in 1964.[15] In the 1970s the magazine enjoyed the highest circulation levels and had over a million readers per week.[11] Its circulation rose to 241,757 copies in 1970 and to 373,650 copies in 1974.[15]

The magazine sold 183,000 copies in 2001[16] and 185,000 copies in 2003.[17] The magazine had a circulation of 204,700 copies in 2006,[8] 201,000 copies in 2007 and 195,000 copies in 2008.[18]

The circulation of the magazine was 176,786 copies in 2010 and 163,869 copies in 2011.[19] The magazine sold 150,263 copies in 2012.[19] The weekly had a circulation of 150,000 copies both in the second half of 2013[1] and in 2013 as a whole.[20] In 2014 its circulation was about 133,000 copies.[6]

See also

References
  1. Birgitte Rahbek; Thorkil Jacobsen (4 April 2013). "75 års danmarkshistorie i billeder". Berlingske (in Danish). Retrieved 27 February 2015.
  2. Europa World Year. Vol. 1. London; New York: Europa Publications. 2004. p. 1439. ISBN 978-1-85743-254-1.
  3. "Billed Bladet" (PDF). Aller Media. Archived from the original (PDF) on 27 February 2015. Retrieved 27 February 2015.
  4. "Billed-bladet.dk". Publicitas. Archived from the original on 27 February 2015. Retrieved 27 February 2015.
  5. "Carl Allers Etablissement A/S". Reference for Business. Retrieved 23 March 2015.
  6. Birgitte Boesen (April 2015). "Billed-Bladet". Den Store Danske.
  7. Mike Friedrichsen; Astrid Kurad (23 May 2007). "The Magazine Market in Denmark and Germany". All Academic. Archived from the original (Conference Paper) on 2 April 2015. Retrieved 28 February 2015.
  8. "Top ten titles by circulation/issue 2006". Nordicom. Archived from the original on 8 March 2016. Retrieved 28 February 2015.
  9. "Billed-Bladet". Publicitas. Archived from the original on 27 February 2015. Retrieved 27 February 2015.
  10. Sune Bechmann (2008). ""Now we should all acknowledge our holocaust guilt."". CFE Working Paper Series (37).
  11. Flora Juul Holst (18 May 2017). "Der var en tid inden den royale røgelse: Billed-Bladet startede som politisk magasin". DR (in Danish). Retrieved 4 August 2022.
  12. Nicolai Graakjaer (2014). Analyzing Music in Advertising: Television Commercials and Consumer Choice. New York; London: Routledge. p. 121. ISBN 978-1-317-67190-9.
  13. Kirsten Sparre. "Shared Emotions and a Forum for Gossiping" (PDF). Nordicom.
  14. "Entertainment" (PDF). Affinity Primemedia. Archived from the original (PDF) on 18 May 2015. Retrieved 21 April 2015.
  15. Aage Erhardtsen (May 1978). Evolution of concentration and competition in the Danish newspaper and magazine sector (Report). Brussels: Commission of the European Communities. ISBN 9789282504635.
  16. "Statistical Yearbook 2002". Denmarks Statistik. p. 157. Retrieved 9 May 2016.
  17. "The Magazine Market in Denmark and Germany". All Academic Research. Archived from the original on 2 April 2015. Retrieved 5 April 2015.
  18. "Statistical Yearbook 2009" (PDF). Statistics Denmark. June 2009. Retrieved 5 April 2015.
  19. "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 22 March 2015.
  20. "Consumer-paid magazines by circulation". StatBank Denmark. Retrieved 28 February 2015.
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