Blim TV

Blim TV (stylized as blim tv) was an on-demand video subscription service, offered online via TelevisaUnivision,[1] through an Internet connection, which offers access to programs strictly for personal use, in exchange for payment of a monthly subscription fee.[2]

This article is about the video subscription service. For the Black music organization, see Black Lives in Music.
blim tv
Type of site
Public
Available inSpanish
Dissolved31 March 2023 (2023-03-31)
Headquarters
Mexico City
,
Mexico
OwnerTelevisa S. de R.L. de C.V
CEOLuis Arvizu
Products
Services
URLwww.blim.com
RegistrationRequired
Launched22 February 2016 (2016-02-22)

Its center of operations was in Mexico City. It was made available in 18 countries: Mexico, Colombia, Argentina, Costa Rica, Panama, Chile, Peru, Venezuela, Ecuador, Guatemala, Bolivia, Honduras, Paraguay, El Salvador, Nicaragua, Uruguay, Dominican Republic and Belize.[3]

It owned the productions of Televisa, as well the broadcast rights for titles from creators and distributors like Walt Disney Pictures, Paramount Pictures, Metro-Goldwyn-Mayer and BBC.[4]

To compete with other on demand video services, it initially offered a monthly subscription for 109 pesos (approximately $5.65 US).[5] Like Netflix, blim tv offered the first month of its service free of charge.[6]

On 3 September 2019, Blim was relaunched as "Blim TV", adding 30 live television channels like Las Estrellas, Canal 5, Tlnovelas, Telemundo Internacional and Antena 3.[7][8]

As of July 2021, Luis Arvizu was the CEO of the company.[9][10]

In 2022, Blim TV merged all assets to Vix.[11]

Controversy

In 2016, Televisa realized people watched Netflix more than cable television. In an attempt to re-gain their lost viewers, they decided to remove all of their original content from Netflix. They then created their own Netflix-like streaming service, called Blim. Soon after Televisa announced Blim, Mexicans began mocking them through Internet memes for producing lesser-quality original content compared to Netflix's more critically acclaimed original content.[12] Netflix itself released an ad which made fun of Televisa's original content. It criticized Bilm and Televisa for the perceived lesser quality of their content, as well as for removing it from Netflix. The ad featured a man acting sad because Televisa's original content was removed, with his mom looking at him strangely.[13] Televisa retaliated by releasing an ad where a look-a-like man was happy having subscribed to Blim.[14] However Televisa's ad did not get the response they expected. It only caused more unfavorable criticism compared to Netflix. Blim and Televisa were even more heavily criticized for not understanding Millennials, some of whom went as far as thanking Televisa for removing their content from Netflix. The main argument against Televisa was that there was no need to pay for a streaming service to see series that are available to watch on YouTube without needing to buy cable in the first place.[15][16]

Original programming
Title Genre Premiere Seasons Status
40 y 20 Comedy 1 April 2016[17] 4 seasons, 52 episodes Renewed for a fourth season[18]
Nosotros los guapos Comedy 16 August 2016[19] 4 seasons, 57 episodes Ended
Sin rastro de ti Telenovela 9 September 2016[20] 1 season, 16 episodes Ended
Blue Demon Drama 11 November 2016[21] 3 seasons, 65 episodes Ended
Súper X Comedy 20 January 2017[22] 2 seasons, 16 episodes Ended
Sincronía Drama Suspense 1 March 2017[23] 1 season, 12 episodes Ended
Las 13 esposas de Wilson Fernández Black comedy 12 May 2017[24] 1 season, 13 episodes Renewed for a second season[25]
Érase una vez Fairy tale 2 October 2017[26] 1 season, 12 episodes[27] Ended
Dogma Suspense 1 November 2017[28] 1 season, 13 episodes[29] Ended
¡Ay Güey! Comedy 24 December 2017[30] 1 season, 13 episodes Ended

References
  1. "Televisa lanza servicio de contenido bajo demanda". eleconomista.com.mx (in Spanish). 22 February 2016. Retrieved 7 May 2017.
  2. "Términos de uso". blim.com (in Spanish). Archived from the original on 7 November 2017. Retrieved 7 May 2017.
  3. "Televisa le entra a la competencia en "streaming"". eluniversal.com.mx (in Spanish). El Universal México. Retrieved 7 May 2017.
  4. Elias, Irán (22 May 2016). "El imperio del streaming". elsiglodetorreon.com.mx (in Spanish). El Siglo del Torreón México. Retrieved 8 May 2017.
  5. "Conoce Blim, la nueva plataforma de contenidos en español". espectaculos.televisa.com (in Spanish). Retrieved 8 May 2017.
  6. Gutiérrez, Óscar (15 March 2016). "Todo lo que necesitas saber de Blim, el competidor mexicano de Netflix". cnet.com (in Spanish). Retrieved 8 May 2017.
  7. Martínez, Carla (3 September 2019). "Televisa relanza servicio de streaming "Blim"". eluniversal.com.mx (in Spanish). El Universal. Retrieved 4 September 2019.
  8. "blim evoluciona a blim tv". televisa.com (in Spanish). 3 September 2019. Archived from the original on 4 September 2019. Retrieved 4 September 2019.
  9. "Blim TV encontró su modelo con el AVOD". TTV News (in European Spanish). 14 July 2021. Retrieved 21 July 2021.
  10. ""Queremos ser la plataforma donde más gente consuma video on demand"". Expansión (in Spanish). 3 June 2021. Retrieved 21 July 2021.
  11. [csimagazine.com/csi/TelevisaUnivision-unveils-Vix-streaming-brands.php "TelevisaUnivision unveils Vix and Vix+ streaming brands"]. CSI Magazine. Perspective Publishing. 17 February 2022. Retrieved 28 May 2023. {{cite news}}: Check |url= value (help)
  12. ""Memes" se lanzan contra Blim - El Diario de Yucatán". yucatan.com.mx (in Spanish). Archived from the original on 30 March 2019. Retrieved 25 July 2017.
  13. "Netflix se burla de Televisa y Rebelde - Forbes Mexico" (in Spanish). 4 October 2016. Retrieved 25 July 2017.
  14. "Blim intenta burlarse de Netflix y todo sale mal (VIDEO)" (in Spanish). 25 October 2016. Retrieved 25 July 2017.
  15. "Dos semanas probando Blim". eluniversal.com.mx (in Spanish). Retrieved 26 July 2017.
  16. "Blim, copia de Netflix, fracasará porque Televisa no entiende a los mileniales" (in Spanish). 22 February 2016. Archived from the original on 14 August 2016. Retrieved 25 July 2017.
  17. Rangel, Alma (31 March 2016). "Estreno de la serie 40 y 20 por Blim 1 de abril". tvyespectaculos.mx (in Spanish). Retrieved 8 May 2017.
  18. "40 y 20 estrena segunda temporada y prepara dos más". todotvnews.com (in Spanish). Archived from the original on 8 May 2017. Retrieved 8 May 2017.
  19. ""Nosotros los guapos", serie de comedia que se transmite por Blim". terra.com.mx (in Spanish). Retrieved 8 May 2017.
  20. "Adriana Louvier desaparecerá misteriosamente en 'Sin Rastro de Ti'". Televisa.com (in Spanish). Retrieved 8 May 2017.
  21. "Ya hay fecha para inicio de serie de Blue Demon". MedioTiempo (in Mexican Spanish). Retrieved 8 May 2017.
  22. "Blim estrena 1a temporada de la serie original Super X". mnientretenimiento.com (in Spanish). Retrieved 8 May 2017.
  23. ""Sincronía" estrena 1 de marzo, en exclusiva por blim: Gustavo Loza. Con Flor Rubio". radioformula.com.mx (in Spanish). Archived from the original on 24 February 2017. Retrieved 8 May 2017.
  24. Mendez, Nancy (19 January 2013). "'Las 13 esposas de Wilson Fernández', un historia cómica de amor". excelsior.com.mx (in Spanish). Retrieved 8 May 2017.
  25. "Segunda temporada de "Las 13 esposas de Wilson Fernández", confirmada". 20minutos.com.mx (in Spanish). Retrieved 3 October 2017.
  26. "Lo que no te contaron del cuento, muy pronto lo sabrás... #ÉraseUnaVez llega en exclusiva a blim a partir del 2 de octubre". Twitter.com (in Spanish). Blim. Retrieved 3 October 2017.
  27. ""Había una vez" la descarada copia de "Once Upon A Time" que Televisa trajo a Blim". sandiegored.com (in Spanish). Retrieved 12 May 2017.
  28. "¡Ten cuidado con lo que crees! Todos los episodios de #Dogma en exclusiva". Twitter.com (in Spanish). Blim. Retrieved 2 November 2017.
  29. Woodside, Maxine. ""Dogma" de 13 capítulos y por Blim, adelanta Moisés Arizmendi". radioformula.com.mx (in Spanish). Retrieved 8 May 2017.
  30. "¡Ay Güey! estrena por blim el 24 de diciembre". televisa.com (in Spanish). Archived from the original on 5 January 2018. Retrieved 4 January 2018.
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