Blue Frog (restaurant)

Blue Frog Bar and Grill (simplified Chinese: 蓝蛙; traditional Chinese: 藍蛙; pinyin: Lán Wā) is a Western cuisine restaurant chain in China, operated by Blue Frog Catering Management (Shanghai) Co.,Ltd., a member of AmRest. Its headquarters are in the Shanghai Free-Trade Zone in Pudong.[1]

Blue Frog Food and Beverage Management (Shanghai) Ltd.
A Blue Frog Bar & Grill restaurant at INDIGO, Beijing
Simplified Chinese蓝蛙餐饮管理（上海）有限公司
Traditional Chinese藍蛙餐飲管理（上海）有限公司

History

It was established in 1999 by Bob Boyce, an American from Harlowton, Montana,[2] and its first restaurant was opened on South Maoming Road in Shanghai in 2002.[3] That year, Boyce had purchased a restaurant operation from Kathleen Lau,[4] a woman from Boston. Boyce arrived in China in 1994 for the purpose of developing his Chinese language skills. Lau had arrived in China in 1996 and started a restaurant that year in Guangzhou, where she had previously instructed courses for the English language. Boyce met Lau at her restaurant and the two collaborated on starting another restaurant.[5]

It established locations in shopping centers catering to upper class customers. In China beef hamburgers are usually eaten as luxury meals; the price of a typical Blue Frog hamburger, in 2017, was equivalent to 15 U.S. dollars.[2] By 2015 the chain had a mapo tofu style hamburger.[6] Circa 2015, there were ten Blue Frog restaurants in China.[7]

Blue Frog became a part of the Blue Horizons Company, which also operated KAPP locations;[7] KAPP is a bistro-style restaurant with a fancier operation.[4]

Locations

In 2015 Blue Frog operated 24 restaurants in seven cities.[6]

See also

References
  1. "浦东新区抽检餐饮食品样品162批次 不合格2批次". China Quality News (in Chinese (China)). Retrieved 2022-10-07. 中国（上海）自由贸易试验区碧云路633号1R3
  2. Chaney, Rob (2017-11-08). "Can Montana ranchers follow Blue Frog's hamburger success in China?". Missoulian. Retrieved 2022-10-05.
  3. "About". Blue Frog Bar and Grill. Retrieved 2022-10-07. Since 2002, the opening of our first restaurant on South Maoming road in Shanghai,[...]
  4. Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT142. ISBN 9781351207935 – via Google Books.
  5. Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT140. ISBN 9781351207935 – via Google Books.
  6. Liu, Zihua (2015-09-29). "New sizzle at Blue Frog". China Daily. Retrieved 2022-10-05.
  7. Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT143. ISBN 9781351207935 – via Google Books.
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