Element Fresh

New Elements Food & Beverage Management or Elementfresh Inc, doing business as Element Fresh (Chinese: 新元素; pinyin: Xīn Yuánsù; lit. 'New Element'), was a chain of restaurants in China focusing on Western cuisine. The company headquarters were in Jing'an District, Shanghai.[1]

An Element Fresh location in Beijing

Shanghai Centre in Shanghai housed its flagship restaurant.[2]

History

In 2001 the chain was established by two people from the United States,[2] Scott Minoie and Sheldon Habiger.[3] It was located in a Gold's Gym,[4] and it served as a juice bar. It served as a shop for foods for people looking for healthy options.[2] The initial customer base was employees at Shanghai Centre.[4]

The company purposely catered to an expatriate market as a way of also assuring Chinese customers that its food was authentic to the Western world. In 2016 the company had locations in seven cities in China. These restaurants totaled 28.[5]

For a period of time the company's business operations returned profits. The COVID-19 pandemic in China ended this streak.[6]

Its business was scheduled to end on January 1, 2022.[2] In December 2021, Element Fresh operated 10 locations in Shanghai.[7]

See also

References
  1. "Contact". Element Fresh. Archived from the original on 2015-03-07. Retrieved 2023-06-28. Address: Wantai International Mansion 27F, NO.480 Wulumuqi Bei Lu, Shanghai
  2. Schwankert, Steven (2021-12-18). "Element Fresh Files for Bankruptcy Protection, Plans to Liquidate Assets". The Beijinger. Retrieved 2023-06-28.
  3. "About". Element Fresh. Archived from the original on 2016-08-16. Retrieved 2023-06-28.
  4. Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT143. ISBN 9781351207935 – via Google Books.
  5. Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT144. ISBN 9781351207935 – via Google Books.
  6. Flannery, Russell (2021-12-20). "Popular Shanghai Eatery Element Fresh Files For Bankruptcy As Covid Hurts Business". Forbes. Retrieved 2023-06-28.
  7. Zhang, Long (2021-12-19). "Netizens lament Element Fresh closing stores". Shanghai Daily. Retrieved 2023-06-28.

Further reading
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