BonBon

"BonBon" (Albanian pronunciation: [bɔn bɔn]) is a song by Kosovo-Albanian singer and songwriter Era Istrefi. The song was written by Istrefi and Ergen Berisha, while produced by Big Bang, Cricket and Toton. Nesër released it as a single for digital download and streaming in the United States on 30 December 2015. A dance-pop, dancehall, EDM and R&B song, its Albanian-language lyrics imply a message of empowerment and self-love. The song received widespread acclaim from music critics, several of whom praised the music and lyrics as well as Istrefi's appearance. Some praised Istrefi's vocal delivery, likening it to Rihanna or Sia. The song became Istrefi's breakthrough single, topping the charts in Albania and reaching the top 10 in four other countries. It was awarded gold certifications in various countries alongside a platinum certification in France by the Syndicat National de l'Édition Phonographique (SNEP).

For other uses, see Bonbon (disambiguation).
Not to be confused with Bon, Bon.

"BonBon"
Single by Era Istrefi
LanguageAlbanian
Released30 December 2015 (2015-12-30)
Genre
Length2:55
Label
Songwriter(s)
  • Era Istrefi
  • Ergen Berisha
Producer(s)
Era Istrefi singles chronology
"Shumë Pis"
(2015)		 "BonBon"
(2015)		 "Redrum"
(2017)
Alternative cover
Music video
"BonBon" on YouTube

For promotion, an accompanying music video was uploaded to Nesër's YouTube channel on 30 December 2015, before it was transferred to the channel of Ultra Music on 7 March 2016. Filmed in the mountainous region of Brezovicë, Kosovo, the video depicts Istrefi walking across a snow-covered road. The singer performed the song at several occasions throughout 2016, including in Albania, Germany, France and Romania.

Background and composition

Born into an Albanian musical family, Istrefi began pursuing a professional music career in 2013 and rose to widespread attention in the Albanian-speaking territories at a relatively early stage.[1] She made her international breakthrough in early 2016, after the release of BonBon", which secured her a recording contract with Ultra Music.[1][2] With a length of two minutes and 47 seconds, Nesër released it as a single for digital download and streaming in the United States on 30 December 2015.[3] It was written by Istrefi and Ergen Berisha, with the production handled by Big Bang, Cricket and Toton.[4][5][6] Johnny Horesco and Miles Walker mastered and mixed the song, respectively.[6] Musically, "BonBon" is as a dance-pop,[7] EDM,[8] R&B[9] and dancehall-leaning song.[10] During the song's Albanian-language and occasional English lyrics, Istrefi implies an empowerment message, singing about self-love and how she does not need anyone to make her feel happy.[2][10][11]

Reception

Upon its release, "BonBon" was met with widespread acclaim from music critics. Many critics praised Istrefi's appearance and vocal delivery, constantly comparing it to that of Barbadian artist Rihanna and Australian musician Sia.[12][13][14] David Rishty from Billboard also responded positively towards the song and linked her aesthetic to that of American disc jockey-trio Major Lazer.[2] Ultra Music's executive Patrick complimented the song for its "oriental" appeal and found the lyrical alternation between Albanian and English as "seamless" and "special".[2] Tanja Hill of The Source wrote that Istrefi portrays a "smooth" and "sexy" sound with an "irresistible" beat.[15] The staff of BigFM expected a chart success in Germany and wrote that "BonBon", including its "smooth, sexy-smoky-sounding tones" fusing pop, reggae and dubstep, was destined for a chill evening.[16] Fans of "BonBon" included Bebe Rexha,[17] Imany,[18] Jelena Karleuša,[19] Jesse Saint John,[20] Katy Perry,[20] Kim Kardashian[21] and P. Diddy.[22] "BonBon" won the Song of the Year at the 2016 Top Music Awards in Tirana, Albania.[23][24] Istrefi also was awarded the 2017 European Border Breakers Award for the single's achievements and success.[25][26]

Commercial performance

"BonBon" experienced widespread success on record charts, reaching top 10 positions were achieved in the Commonwealth of Independent States (CIS),[27] Germany,[28] Greece,[29] Lebanon,[30] Romania,[31] Russia and Sweden.[32][33] "BonBon" further reached the top 50 in Australia,[34] Austria,[35] Belgium,[36][37] Denmark,[38] France,[39] Switzerland and Ukraine.[40][41] Due to high sales, "BonBon" was awarded gold certifications in Australia,[42] Canada,[43] Denmark,[44] Germany,[45] Italy[46] and the Netherlands.[47] In February 2017, the single also received a platinum certification by the Syndicat National de l'Édition Phonographique (SNEP) in France for shifting more than 133,333 units.[48]

Promotion and other usage
The music video for "BonBon" was shot in Brezovicë, Kosovo.

Upon her international breakthrough, Istrefi performed "BonBon" in various countries. In 2016, the singer provided live performances at the Top Music Awards and Skopje Calling Festival in June,[49][50] as well as at the NRJ Music Tour in Roubaix in July and the Coca-Cola Happy Energy Tour in Sofia in September.[51][52] She later performed the song at the Untold Festival in Cluj-Napoca in August 2017.[53] In May 2016, she further went on to perform "BonBon" on German game show Schlag den Star and French television programme Mad Mag.[54][55][56] The single was further featured on an episode of American series Dynasty in 2016 and in the dance video game Just Dance 2017.[57][58] Greek actress Konnie Metaxa and Romanian singer Adina Răducan impersonated Istrefi and provided performances of the recording for the Greek and Romanian versions of the reality talent show of Your Face Sounds Familiar, respectively.[59][60]

Music video

An accompanying music video for "BonBon" was initially uploaded to Nesër's official YouTube channel on 30 December 2015.[61] After she was signed to the label, the video was transferred on 7 March 2016 to the channel of American record label Ultra Music on the aforementioned platform.[62][63] The three-minute long video was filmed in the mountainous region of Brezovicë, Kosovo.[64] It features scenes of Istrefi walking across a snow-covered road dressed in a green parka-jacket with bright pink fur.[62][64]

Credits and personnel

Credits adapted from Tidal.[6]

  • Era Istrefi – composing, songwriting, vocals
  • Big Bang – producing
  • Cricket – songwriting
  • Ergen Berisha – songwriting
  • Johnny Horesco – mastering
  • Miles Walker – mixing
  • Toton – songwriting

Track listing
  • Digital download[3]
  1. "BonBon" – 2:47
  • Digital download – EP[65]
  1. "BonBon" – 2:47
  2. "BonBon" (English Version) – 2:47
  3. "BonBon" (Post Malone Remix) – 3:22
  4. "BonBon" (Marshmello Remix) – 3:03
  5. "BonBon" (Luca Schreiner Remix) – 5:35

Charts

Certifications
Certifications and sales for "BonBon"
Region CertificationCertified units/sales
Australia (ARIA)[42] Gold 35,000‡
Canada (Music Canada)[43] Gold 40,000‡
Denmark (IFPI Danmark)[44] Gold 45,000‡
France (SNEP)[48] Platinum 133,333‡
Germany (BVMI)[45] Platinum 400,000‡
Italy (FIMI)[46] Gold 25,000‡
Netherlands (NVPI)[47] Gold 15,000‡

‡ Sales+streaming figures based on certification alone.

Release history
Release dates and formats for "BonBon"
Region Date Format(s) Label Ref.
United States 30 December 2015
  • Digital download
  • streaming
 Nesër
[3]
CIS 30 March 2016 Radio airplay Sony
[27]
Italy 8 April 2016
[84]
Various 21 July 2016
  • Digital download
  • streaming
  • B1
  • Nesër
  • Ultra
[65]

References
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