Bonia (fashion)

Bonia Corporation Berhad (MYX: 9288) is an international luxury fashion retailer based in Malaysia which has more than 700 sales outlets across Asia.[2] It markets footwear, leatherwear and accessories. It is also involved in other manufacturing businesses.

For other uses, see Bonia (disambiguation).

Bonia Corporation Berhad
TypePublic limited company
MYX: 9288
ISINMYL9288OO001
IndustryFashion
Founded1974
FounderChiang Sang Sem
Headquarters
Kuala Lumpur
,
Malaysia
Key people
Sang Sem Chiang
RevenueIncrease MYR 470 million (2011)
Increase MYR 45 million (2011)
Number of employees
833[1]
Websitebonia.com

The company was founded in 1974 by Sang Sem Chiang, the Group's Executive Chairman, who started the business of designing, manufacturing, and wholesaling leather goods in Singapore.[3][4]

It was listed on the KLCI Bursa Malaysia secondary bourse in 1994. It later was transferred to the Main Board of Bursa Malaysia.[5]

For the fiscal year ending June 2011, Bonia had sales of 461.38 million Malaysian Ringgits.[1] For the fiscal year ending June 2012, Bonia had sales of 579.81 million Malaysian Ringgits (US$182.39 million), which is 25.7% higher than in 2011.[1] For the fiscal year ending June 2014, Bonia reported sales of 691.61 million Malaysia Ringgits (US$194.11 million), which increased 9.4% compared to the year 2013 when the company's sales were 632.32 million Malaysian Ringgits.

Bonia Corporation, Berhad gathers iconic heritage brands with a network of 555 retail outlets around the world.[6]

In 2012, Bonia acquired a 49% shareholding in German leather goods producer Braun Büffel for an estimated price of EUR 3.2 million through its 70% shareholding subsidiary Jeco (PTE) Ltd. As part of the deal, Bonia also acquired a registered trade mark in the UAE, the US and Canada.[7]

Jeco, the Bonia subsidiary, brought on Damiano Biella in 2013 as the Creative Director for Braun Buffel. Biella was responsible for overseeing a design team in Singapore and working with the German brand.[8][9] In 2019, Fabio Panzeri took over as the Creative Director, succeeding Damiano Biella in this role.[10]

In 2021, Bonia appointed Jonathan Liang as the Creative Director of Bonia, leading a design team for the homegrown Malaysian brand.[11]

See also

References
  1. "Bonia Corporation Berhad Company Snapshot". The Winthrop Corporation. Archived from the original on 14 September 2013. Retrieved 26 July 2013.
  2. "Bonia Corporation Berhad: Overview". www.globaldata.com.
  3. "Company Overview of Bonia Corporation Berhad". Business Week. Archived from the original on 26 July 2013. Retrieved 26 July 2013.
  4. "Bonia corporation berhad". www.lusha.com/.
  5. Rebecca Lynne Tan for The Straits Times. 15 January 2014 Success in the bag
  6. "Investor – Bonia Corporation Berhad". bonia.listedcompany.com. Retrieved 30 March 2022.
  7. "Bonia acquires 49% stake in leathergoods firm Braun Büffel". The Moodie Davitt Report. 4 January 2012. Retrieved 15 May 2023.
  8. dev (9 December 2014). "Damiano Biella is Transforming Braun Buffel Into a Fashion-Forward Accessories House". Female Singapore - The Progressive Women's Fashion & Beauty Magazine. Retrieved 15 May 2023.
  9. CHEONG, BERVIN. "Solid and stable developments are Braun Büffel's strengths". The Star. Retrieved 15 May 2023.
  10. Adelia, Nabila. "Braun Buffel: Time For A Change | DA MAN Magazine". Retrieved 15 May 2023.
  11. https://www.nst.com.my/lifestyle/flair/2022/03/776140/bonias-new-universe. {{cite web}}: Missing or empty |title= (help)


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